Media Strategy
This event is over.
# |
Module |
Length |
Takeaway / Content Summary |
1 |
Introduction to Session and Instructor |
:30M |
|
2 |
Media Planning |
:15M |
|
3 |
The Marketer’s Responsibility
|
:50M |
|
4 |
Media Language & Concepts |
:30M |
|
5 |
The Media Planning Process |
:60M |
|
6 |
Development and Evaluation of an Integrated Plan |
:30M |
|
7 |
Development of a Measurement Plan |
:30M |
|
8 |
Understanding Your Internal and External Organization and how it Positively and Negatively Impacts Outcomes of Planning Process |
:20M |
|
9 |
Todays Media Environment and How to Determine What Should be Important to You |
:45M |
|
10 |
Digital Media Landscape |
:45M |
What might they need to do to harness that untapped potential Small Groups offer each other ways to improve how that untapped potential can be realized. |
Instructors
Steve Palmisano
Steve Palmisano is the founder of AdElevate, a media consulting company he launched in 2012 that leverages his deep experience for clients who do not possess in-house, senior-level media expertise. Steve began his career in media planning at Y&R in 1981, moving to the client side after launching Advil, then the largest Rx-to-OTC launch. Promoted to advertising director for Whitehall Laboratories in 1987, he went on to have many operational responsibilities within the company’s in-house media buying agency. In late 2010, at what was now called Pfizer Consumer Healthcare, Steve reshaped the company’s marketing services vision, which included reporting responsibilities for the Customer Contact Center, Medical Marketing, and a Promotional Review team. Steve is a member of the ANA Faculty who brings with him a long history of collaboratively driving strong dominant brands in both general and multicultural markets.