What Does Your Brand Sound Like?

Music is the one thing that speaks to people from all cultures and is the underlying key element in creating a brand identity. In this session, Universal Music Group, which is the largest record company in the world will share key learnings on how to create the right music strategy for your brand to achieve awareness, brand recognition and recall and ultimately brand loyalty. You will learn how to create the right music strategy as well as the tools necessary to execute a successful music program specific to Hispanic, African American, Asian and General Market segments.