How to Become a Category Leader Through Accurate Gender Portrayals in Advertising

Gender equality isn't a buzzword—it's a crucial element for success in today's competitive market. Want to be the preferred brand in your category? Accurate portrayals of women in advertising increase brand choice by +32pts!

In this dynamic webinar, gain exclusive knowledge into how representation and portrayals are evolving for women in advertising, and how more modern, multidimensional portrayals can have impact on your advertising’s effectiveness and brand growth. We will unveil category trends based on who is present in ads, prevalent themes, narratives, and even specific details into locations, interactions with other characters and brands, and with that, what’s working, and what’s not.

Get a sneak peak, for the first time, of our newly updated GEM® (gender equality measure) Predictive Drivers Analysis and Insights. Our predictive drivers will provide you with a repeatable blueprint for authentically representing diverse, female audiences that will resonate with your target demographic through accurate gender portrayals. With actionable tips and category nuances, you'll

learn how to stand out as a leader in your category, while forging meaningful connections with your audience

Learn how SeeHer's GEM® strategic creative best practices frameworks and predictive drivers can revolutionize your creative development processes, elevating your campaigns from good to exceptional. Become the preferred brand in your category by unlocking the full potential of gender equality in advertising. Secure your spot now!