Mobile Marketing Webinar

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The internet is playing a significant role in the very fast paced environment that we are living. Nowadays the mobile phone is the never-leave-home-without device and the essential tool to be connected. The mobile phone is with us every day, everywhere. Many people even sleep with their phones turned on!

In this webinar we will talk about the mobile phone as a channel or tool of interaction. You will be exposed to ideas and insights on media from communication theorists, programmers, educators, and technologists.

The objective of this webinar is to be able to understand the key players in the mobile marketing value chain and the different mobile advertising channels available in the mobile marketing mix. You will develop an understanding of how to:

• Use Mobile Marketing tools (Display, SMS, MMS, Mobile Sites, Proximity Marketing, etc.)
• Integrate mobile technologies to online and offline campaigns.
• Use mobile channels to increase results.
• Measure and analyze mobile campaigns results.

This webinar will allow you to know and get inspired by different current business cases of leading brands around the world.

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Start: Wednesday, August 11, 2010 at 1:00pm

End: Wednesday, August 11, 2010 at 2:00pm



Alberto Benbunan, Co-Founder & Managing Director, Mobile Dreams Factory

In the mid 1990s, Mr. Benbunan, founded several successful Internet start-up companies in Venezuela such as Ticketron Venezuela (tickets for events by phone and Internet), Webtron (Internet Project developments), Promotron (Events and Promotions Organizer) and TuCupon LLC. CEO (Offline and Online discount coupons).

At the same time, Mr. Benbunan was Chapter Manager of "Wap Wednesday - Wireless Around People" a non-profit organization dedicated to the development of wireless technologies worldwide.

When he moved to Europe, he was appointed European Business Development Director at MobileSpear and later International Business Development Manager at Marca's Newspaper, the most read newspaper in Spain (Grupo Recoletos, at that time part of Pearson Group).

In 2004, he founded "Mobile Dreams Factory" one of the leading European mobile marketing and advertising agencies with operations in Spain, Mexico , and United States. Since its inception, Mobile Dreams has been involved in the mobile area with innovative campaigns. Mobile Dreams has been awarded with many different international awards such as MMA Awards, Cannes Lions, Eurobest, El Sol, etc. Currently, Mobile Dreams is working with several high profile customers such as Coca-Cola, Vodafone, MINI, IKEA, Diageo, Adidas, Renault and Heineken, among others.

Alberto was in the Mobile Marketing Association EMEA board as Treasurer and member of the Executive Committee of the MMA Global. Benbunan also proved his leadership chairing the Global Mobile Coupons Committee and releasing the "Introduction to Mobile Coupons" Guide, and also chairing the Global Proximity Committee within the MMA. Mr. Benbunan is Mobile Marketing Professor at IE Business School (World Top 10 Business Schools accordng FT, Newsweek and many other renown publications). He works in many different non-profit organizations in Europe and Israel.