Multi-Screen Case Study:Ford And Microsoft Advertising

How do you engage your audience with branded content across multiple screens and leverage existing original Web content? Come to this session, and you'll learn how Ford Motor Company teamed up with Microsoft Advertising to build awareness for Ford Sync through branded experiences across MSN, Xbox Live, and mobile. The "Ford Play It 4-Ward" campaign launched in mid-November with a multi-screen effort, combining PC, mobile, and in-game ads. A first of its kind, the campaign used original content from the Web to create mobile, Web, and native applications for Windows Phone, Blackberry, iPhone, and Android, showing that not only is mobile becoming a "must have" part of the marketing mix, but it can extend multimedia experiences to on-the-go consumers in an immersive and unified manner. Ford and Microsoft will discuss the campaign from conception to execution, sharing obstacles, results, and insights throughout the process.