Experiential Marketing

when

Start: Thursday, June 14, 2018 at 9:00am

End: Thursday, June 14, 2018 at 12:45pm

WHERE

United
Willis Tower - 233 South Wacker Drive HDQAD
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Experiential Marketing Committee Meeting

Experiential market vehicles have grown steadily in popularity due to their ability to capture the public’s attention and provide a consistent branded look wherever they go. And they are just plain fun. We’ll look at some terrific examples from well know consumer brands.


NETWORKING BREAKFAST (8:45AM – 9:30AM)

INTRODUCTIONS (9:30AM - 9:45AM)

I. Maker's Mark & Turtle Transit (9:45AM – 10:30AM)
What better way to market a hand crafted Bourbon than with a rolling distillery and bar. Used by Maker’s Mark and built by Turtle Transit, You’ll hear about this amazing marketing piece on wheels and see how it all came together.

James Riseborough, President, Turtle Transit


II. Wilson Sporting Goods (10:45AM - 11:30AM)
Airstream trailers have a classic style that has wowed the public since they were first introduced in the middle of the last century. That iconic style makes them a great candidate for use in mobile marketing vehicles which Wilson has done, turning one into a museum of the football. Find out the inside story on this walk through experience.

Amanda Lamb, Global Marketing Director, Team Sports, Digital Products & Licensed Entertainment, Wilson Sporting Goods

III. Presentation from United Airlines  (11:45am - 12:30PM)
Digital and Social are at the core of customers experiences for United Airline’s customers. Find out how they integrate multiple channels to create the most effective experiential programs.

TBD, United Airlines

IV. Lunch and Roundtable Discussion (12:30PM – 1:15PM)
In this session we will discuss the latest methods of taking your brand directly to consumers and allowing them to experience products in a unique and unexpected way. ANA Experiential Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Richard Feldman, Director of Brand Activation, ANA



Webinar information, if available, will be provided to registrants only.