Experiential Marketing

when

Start: Tuesday, September 12, 2017 at 9:00am

End: Tuesday, September 12, 2017 at 12:45pm

WHERE

Wrigley Field
1101 West Waveland
Chicago, IL 60613

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Experiential Marketing Committee Meeting: Experiential Sports Marketing

 

NETWORKING BREAKFAST (8:15AM – 9:00AM)

 INTRODUCTIONS (9:00AM – 9:15AM)

I. Leveraging Sports Partnerships for Experiential Brand Activation (9:15AM - 10:00AM)
Allen Hermeling, Managing Director of Marquee Sports and Entertainment, the exclusive partnerships, activation, consulting, and events/hospitality agency for the Chicago Cubs, will discuss how world class brands and world class marketers have worked with his team to leverage the Cubs to engage with current and prospective customers.  Topics will include B2B and B2C experiential activations as well as integrated media campaigns featuring exciting products (Jim Beam game 7 batch, Rizzo Wrap Aluminum Foil, American Airlines Fly the W campaign) as well as exciting personalities (Mila Kunis, Stephen Colbert).

Speaker: Allen Hermeling, Sr. Director, Corporate Partnerships, Chicago Cubs

II. Presentation from Anheuser-Busch (10:15AM - 11:00 AM)

Speaker: Nick KellySr. Director of Experiential Marketing, Sports, Anheuser-Busch

III. Driving Brand Consideration with Sports (11:15AM - 12:00PM)
Among all of Comcast's sponsorships across music, entertainment and sports, you may be surprised by one segment that delivers higher consideration than the general market: NASCAR fans. One of the key ways Comcast connects with these fans is through live activation at the racetrack. In this presentation, Matt and Alex will discuss the importance of experiential marketing in the field of sport – starting with an overview of the company’s partnerships and how the brand uses them to drive consideration, retention, relevancy and advocacy.

Speakers:
Matt Lederer, Executive Director, Sports Strategy, Comcast
Alex Beer, EVP, Client Services, GMR

IV. LUNCH AND ROUNDTABLE(12:15PM - 1:00PM)

Stay after the event for an exclusive tour of the trophy room of the 2016 World Series Champions The Chicago Cubs!

Webinar information, if available, will be provided to registrants only.