Experiential Marketing

when

Start: Thursday, September 13, 2018 at 9:00am

End: Thursday, September 13, 2018 at 1:15pm

WHERE

Allstate Insurance Company
2775 Sanders Rd.
Northbrook, IL 60062

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:40AM)


I. Session
1: Powersports Marketing: A 360 Approach (9:40AM – 10:30AM)
Learn how Allstate takes marketing from mass media channels down to 1:1 and the tactics related to experiential marketing in the events for Allstate Motorcycle.

Speaker:
Katie Crudele,
 Consumer MarketingAllstate


COFFEE BREAK (10:30AM – 10:45AM)


II. Session 2: SXSW Experiential Activations for Sound Cloud (10:45AM – 11:35AM)

Sound Cloud brought what's now, new and next in music to life at the SXSW event through intimate performances that visitors socializes to their millions of followers. Find out how it all came together.

Speakers:
Erika Leone,
 Director of Brand Communications and Integrated Marketing, SoundCloud
Chiara Adin,
 Chief Creative OfficerNA Collective

III. Session 3: TBD (11:35AM – 12:15PM)

Speaker:
TBD

IV. LUNCH AND ROUNDTABLE DISCUSSION (12:15PM – 1:15PM)
In this session we will discuss the various aspects of promoting your brand utilizing the relationships you have with your customers. ANA Relationship Marketing Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Facilitator:
Richard Feldman, 
Director, Brand Activation, ANA

Webinar information, if available, will be provided to registrants only.