Digital & Social

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. GENERAL ELECTRIC COMPANY: CONTENT MARKETING MEETS SOCIAL MEDIA CASE STUDY (9:45-10:30AM)
In this session, Jaclyn Siegel, Digital, Content & Social Media Manager – General Electric Company will share a social media case study on how they strategically use content via social channels to drive awareness of GE's technology and innovation.

Speaker:
Jaclyn Siegel, Digital, Content & Social Media Manager – General Electric Company


II. NISSAN NORTH AMERICA, INC: SOCIAL MEDIA INNOVATION CASE STUDY (10:45-11:45AM)
In this session, Erich Marx, Director of Marketing Communications & Media – Nissan North America, Inc. will unveil how they seamlessly have integrated social media into their marketing strategy, being the first automotive brand to have a presence on Vine, Instagram, and Google+. They are constantly innovating in this space while gleaning key insights and lessons learned along the way creating reach and buzz. Their journey is filled with lots of rich insights that marketers can take back to their organizations as Nissan North America, Inc. has been a groundbreaking pioneer in this space.

Speaker:
Erich Marx, Director of Marketing Communications & Media – Nissan North America, Inc.


LUNCH (11:45AM-12:45PM)


III. COCA-COLA JOURNEY: CONTENT THAT MATTERS (12:45-1:40PM)
In November 2012, The Coca-Cola Company changed the way it communicated with the world by launching Journey — a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles and multimedia content. Journey has evolved into one of the Company's most powerful tools of connection — bringing authenticity and transparency to consumers, business partners, and media to entertain, inform and most importantly, change minds. In this session, Douglas Busk, Global Group Director - Digital Communications & Social Media, The Coca-Cola Company will reveal how one the world's most iconic companies places storytelling at the core of its marketing and social strategies to engage readers and spur conversation.

Speaker:
Douglas Busk, Global Group Director – Digital Communications & Social Media – The Coca-Cola Company


IV. MOE'S SOUTHWEST GRILL: SOCIAL MEDIA INTEGRTION STORY (1:45-2:30PM)
In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, will share how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.

Speaker:
Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill


V. COLUMBIA RECORDS STUDIO SESSIONS MIX & MINGLE @ DOPPLER STUDIOS (4:00-6:00PM)
Join the Columbia Records Creative Agency team for a mix and mingle after the Committee Meeting at the Doppler Studios. There will be cocktails, appetizers, and great networking to be had to garner how other brands use music. Columbia Records will also share an insider's look into the music creation process, explain the story (both quantitative and qualitative) of why they sign a particular artist, and play upcoming unreleased music and a featured guest from Columbia's very own A&R department will share a behind the scenes look at the music making process and future trends in the music industry we see at the label. Columbia Records is one of the most iconic record labels in the industry and represents artists such as Adele, Beyonce, Pharrell Williams, Daft Punk, Bob Dylan, Barbara Streisand, AC/DC, Train, Hozier, John Legend, John Mayer, and many others.

Location:
Doppler Studios
1922 Piedmont Circle
Atlanta, GA 30324