Digital & Social

when

Start: Tuesday, August 8, 2017 at 9:00am

End: Tuesday, August 8, 2017 at 2:30pm

WHERE

Prestige Brands
660 White Plains Road – Ste 250
Tarrytown, NY 10591

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:30 – 10:00AM)
INTRODUCTIONS (10:00 – 10:15AM)


I. PRESTIGE BRANDS: INSOURCING AND ATTENTION METRICS FOR MEDIA EFFECTIVENESS (10:15 – 11:00AM)
Prestige Brands are makers of over-the-counter and household cleaning products such as Clear Eyes® eye care products, Monistat® women's health products, Summers Eve®, Dentek®, Goody's® Powder & BC® Powder, and Dramamine® motion sickness treatments. In this session, Eric Tash, Senior Digital Marketing Manager at Prestige Brands and Mark Karlan, Director of Digital Marketing at Prestige Brands will share how they strategically pursue insourcing and what attention metrics are crucial for determining media effectiveness.

Speaker:
Eric Tash, Senior Digital Marketing Manager – Prestige Brands, Inc
Mark Karlan, Director of Digital Marketing – Prestige Brands, Inc


II. NEW YORK SPORTS CLUB: BRINGING DIGITAL TECHNOLOGIES TO FITNESS (11:15AM – 12:00PM)
Brands are often warned that with digital on the rise, their physical stores will stop seeing a return. However, physical spaces can be very successful if you allow digital to enhance, rather than take away from store experience. New York Sports Club recently overhauled their physical and digital ecosystem and have seen an impressive return based on those efforts. In this session, Michelle Ryan, Chief Marketing Officer at Town Sports International (New York Sports Club) will share insights on how to use digital to bring a better ROI to in-store sales.

Speaker:
Michelle Ryan, Chief Marketing Officer - Town Sports International (New York Sports Club)


LUNCH (12:00 – 12:30PM)


III. MEMBER ROUND TABLE DISCUSSION: MARKETING MEASUREMENT AND ATTRIBUTION (12:30 – 1:15PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social committee members will also have an opportunity to network and discuss key issues such as attribution, the state of the e-tail landscape, and measurement inside walled gardens.

Facilitators:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – MasterCard Worldwide and Digital & Social Committee Co-Chair
Meghan Medlock, Senior Director, Conferences & Committees – ANA


IV. REAL-TIME ADVERTISING ACADEMY*: 201 (1:15-3:15PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members an intermediate/advanced training on the world of programmatic Brand Advertising. The Real-Time Advertising Academy 201 is workshop that aims to help brands to strategically harness the potential of Programmatic Brand. Attendees will learn how to plan an effective programmatic Brand campaign; how to leverage the right data to feed into this, creative do's and don'ts, alongside recommendations and industry updates on Attribution, Viewability and Brand Safety as they relate to Brand Advertising. This course is a follow up course to Real Time Academy 101, and we would strongly recommend attending this before the 201 course.

Facilitator:
Tommy Schanzer, Senior Trainer – Quantcast

*The Quantcast Real-Time Advertising Academy is only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the training attend this committee meeting in person.

Webinar information, if available, will be provided to registrants only.