Committees | Events & Webinars | Digital & Social | ANA

Digital & Social

This event is over.


PLEASE NOTE THIS MEETING WILL BE REMOTE ONLY. PLEASE SEE DIAL IN AND SEE  UPDATED AGENDA TIMES BELOW:

Dial-in Information 
Step 1. Event Registration: 
Use this link to register for the event prior to the session: 
http://ana.adobeconnect.com/dsoc-feb17/event/registration.html
If this is your first event, create an Adobe Connect account using your work email and password of your choosing. If you already created your Adobe Connect account, simply login with your existing Adobe Connect account information to register for the event.

Step 2. Event Login: On the day of the event, join here: http://ana.adobeconnect.com/dsoc-feb17/event/login.html
This only works if you already registered for the event at the link above. Audio information will be displayed upon login.

INTRODUCTIONS (9:45 – 10:00AM)

I. STANLEY BLACK & DECKER DIGITAL CASE STUDY (10:00AM – 10:45AM)   
In this session, Tracie Gildea, Director Global Digital Marketing, Corporate at Stanley Black & Decker will share the innovative work they’re doing in the digital and social space with key lessons learned for marketers.

Speaker:
Tracie Gildea, Director Global Digital Marketing, Corporate Stanley Black & Decker, Inc.


II.  BAI BRANDS: DIGITAL AS A FORCE TO BUILD CPG BRANDS (11:00 – 11:45AM)
In this session, John Denny, VP of E-Commerce and Media at Bai Brands will share how their team leverages digital and ecommerce marketing strategies to drive growth.

Speaker:
John Denny, VP of E-Commerce and Media – Bai Brands


III. ANA SURVEY RESULTS: ECOMMERCE (11:50 – 12:30PM)
Meghan Medlock, Senior Director, Committees and Conferences will present the results of ANA’s recent eCommerce survey. The survey provides insight into how ANA members are conducting eCommerce initiatives as well as intelligence on how member companies structure their eCommerce departments and work with agencies.

Speaker:
Meghan Medlock, Senior Director, Conferences & Committees – ANA