Digital & Social

when

Start: Tuesday, May 22, 2018 at 9:00am

End: Tuesday, May 22, 2018 at 2:30pm

WHERE

Citizens Bank
22 State Street
Boston, MA 02109

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45–10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. CITIZENS BANK: DIGITAL & SOCIAL CASE STUDY (10:0011:00AM)
In this session, hear from the digital and social team at Citizens Bank who will share details and insights on innovative work they are doing in the digital and social space including how they utilize social channels and content marketing.

Speaker:
TBDCitizens Bank


II. PLANET FITNESS: USING SOCIAL MEDIA TO BUILD COMMUNITIES (11:10AM–12:00PM)
In this session, Jenna Reynolds, Senior Manager, Digital Marketing at Planet Fitness will share their innovative work in the social space through the creation of their private community, "Planet of Triumphs" where their customers can connect and share with others without being judged.

Speaker:
Jenna Reynolds, Senior Manager, Digital Marketing - Planet Fitness


LUNCH (12:15-1:00 PM)


III. PEPSI CREATORS' LEAGUE IN-HOUSE CONTENT STUDIO (1:00-1:50PM)
In this session, hear from Manos Spanos, Vice President, Brand Marketing Flavor Brands, New Sparkling & Energy Drinks – PepsiCo on their in-house content studio, The Creators League. He will share how they create, produce, and monetize content for brands like Mountain Dew, 7UP, Mirinda, Izze, and Rockstar Energy Drink.

Speaker:
Manos Spanos, Vice President, Brand Marketing Flavor Brands, New Sparkling & Energy Drinks - PepsiCo


IV. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (2:00 – 2:30PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Meghan Medlock will share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Meghan Medlock, Senior Director, Committees and Conferences – ANA

Webinar information, if available, will be provided to registrants only.