Digital & Social

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Parking Instructions: Parking is available at garages nearby; street parking may be difficult. Guests can look into some of the following nearby garages: 99 Summer Street Parking (617) 416-620, LAZ Parking Garage at 50 Lincoln Street, 125 Summer St Garage at 28 Lincoln Street (617) 443-1110


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. PLANET FITNESS: USING SOCIAL MEDIA TO BUILD COMMUNITIES (10:00 –11:00AM)
In this session, Jenna Reynolds, Senior Manager, Digital Marketing at Planet Fitness will share their innovative work in the social space through the creation of their private community, "Planet of Triumphs" where their customers can connect and share with others without being judged.

Speaker:
Jenna Reynolds, Senior Manager, Digital Marketing - Planet Fitness


II. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (11:15AM-11:45AM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Meghan Medlock will share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Meghan Medlock, Senior Director, Committees and Conferences – ANA


LUNCH AND MEMBER ROUNDTABLE ON INFLUENCER MARKETING (11:45AM – 12:30PM)
Over lunch, we will discuss various aspects and best practices for influencer marketing. ANA Digital & Social committee members will also have an opportunity to network and discuss key issues such as influencer identification, relationship management and compensation.


III. PEPSI CREATORS' LEAGUE IN-HOUSE CONTENT STUDIO (12:30-1:20PM)
In this session, hear from Manos Spanos, Vice President, Brand Marketing Flavor Brands, New Sparkling & Energy Drinks – PepsiCo on their in-house content studio, The Creators League. He will share how they create, produce, and monetize content for brands like Mountain Dew, 7UP, Mirinda, Izze, and Rockstar Energy Drink.

Speaker: 
Manos Spanos, Vice President, Brand Marketing Flavor Brands, New Sparkling & Energy Drinks – PepsiCo


IV. HOW TO ADDRESS DISCONNECT BETWEEN DIGITAL CREATIVE AND MEDIA (1:30-2:30PM)
In this session, John Nardone, industry pioneer, expert and Chief Executive Officer- Flashtalking, will address a critical challenge brands face today: how to create relevant messages that engage customers in a world of multi-tasking/multi-screen media consumption and programmatic media buying. This ad tech pioneer will share insights on the techniques, organizational processes and best practices that enable sophisticated advertisers to plan and execute cost effective, personalized creative messaging strategies at scale.

Speaker:
John Nardone, Chief Executive Officer - Flashtalking