Digital & Social

when

Start: Tuesday, September 25, 2018 at 12:00pm

End: Tuesday, September 25, 2018 at 5:00pm

WHERE

Deloitte Digital
330 Hudson Street
9th Floor
New York, NY 10013

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


Please register by 9/21 at noon Eastern Time. No walk-ins will be allowed. For questions, please contact Barbie Romero (bromero@ana.net). 

LUNCH (12:00 – 12:45PM)

INTRODUCTIONS (12:45 – 1:00PM)


I. PRUDENTIAL: DIGITAL & SOCIAL CASE STUDY (1:00 – 1:45PM)
With more than $1.2 trillion in assets under management, $3.5 trillion in life insurance policies in force, offices around the globe, and a 140-year record of stability and success, Prudential has built a reputation as a leader in global financial services. In this session, Birdia Chambers, Director, Head of Social Business, Texting, and Digital Communications at Prudential will share the innovative work they're doing in the digital and social space for advisors and recruiters with key lessons learned for marketers.

Speaker:
Birdia Chambers, Director, Head of Social Business, Texting, and Digital Communications – Prudential


II. HEAT: CAPTURING LIGHTING IN A BOTTLE (2:00 – 2:45PM)
In this session, Maggie Gross, Head of Strategy, and Leyland Streiff, Head of Business Leadership at Heat - a full-service creative agency and Deloitte Digital subsidiary - will share insights on how to establish a replicable process to own share of culture, not just pay for share of voice.

Speaker:
Maggie Gross, Head of Strategy – Heat
Leyland Streiff, Head of Business Leadership – Heat


COFFEE BREAK (2:45 – 3:00)


III. H&R BLOCK: DIGITAL & SOCIAL CASE STUDY (3:00 – 3:45PM)
H&R Block, Inc. is a global consumer tax services provider that provides services in approximately 12,000 company-owned and franchise retail tax offices worldwide, and through H&R Block tax software products. In this session, Samantha Shepard, Senior Manager, Social Media Strategy at H&R Block will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Samantha Shepard, Senior Manager, Social Media Strategy - H&R Block


III. WORLD WIDE BREAST CANCER: LESSONS IN CREATING INNOVATIVE DIGITAL CONTENT (3:45 – 4:30PM)
Worldwide Breast Cancer uses intelligent design to empower patients and physicians to identify breast cancer and feel confident in detection and treatment options. In this session, hear from Katherine Crawford-Gray, CEO of Worldwide Breast Cancer, who will discuss how design-led thinking led the content strategy behind The Know Your Lemons Campaign. The campaign, developed with over a decade of research, has been seen by over 200 million people, translated into more than 27 languages and used in over 90 countries worldwide.

Speaker:
Katherine Crawford-Gray, CEO – Worldwide Breast Cancer


V. MEMBER ROUND TABLE DISCUSSION: DIGITAL & SOCIAL FIRESTARTER SESSION (4:30 – 5:00PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

Facilitators:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing, – Mastercard Worldwide
Molly Knol, Senior Manager, Conferences & Committees – ANA


VI. NETWORKING COCKTAIL RECEPTION HOSTED BY DELOITTE DIGITAL (5:00PM)
Please join us for networking cocktail reception immediately following the meeting! Enjoy beer, wine, and good conversation. Patio access weather permitting. Thank you to our host Deloitte Digital!

Webinar information, if available, will be provided to registrants only.