Legal Affairs

This event is over.


WELCOME AND INTRODUCTIONS (10:00 – 10:15 AM)

I. ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND AUTOMATED PROCESSING: OPPORTUNITIES AND CHALLENGES (10:15 – 11:00 AM)
These tools can help marketers communicate more effectively, but some consumer groups and regulators fear they will lead to new and dangerous forms of profiling, privacy violations, and other abuses. We’ll look at some of the practical and legal issues in this evolving area, both in the U.S. and internationally, and we’ll talk about the safeguards needed to mitigate the risk of using them. 
Speaker:  Susan Israel, Partner, Loeb & Loeb LLP

II. WASHINGTON (AND STATE) UPDATE (11:00 – 11:45 AM)
This summer looks busier than ever in Washington now that there’s a vacancy on the Supreme Court. And it’s just as busy in the states as California institutes a major broad new privacy law. The focus will soon switch to the states as the midterm elections grow near. There are also international privacy developments to discuss. What implications does all of this have for advertisers?  Dan Jaffe will provide the latest intel from DC.
Speaker:  Dan Jaffe, Group EVP, Government Relations, ANA

III. RECENT CASES UNDER THE ENDORSEMENT & TESTIMONIAL GUIDELINES (11:45 AM – 12:15 PM)
Jason Gordon will discuss two cases under the endorsement & testimonial guidelines that have arisen since our last committee meeting – and the implication for marketers.  
Speaker:  Jason Gordon, Partner, Reed Smith LLP

LUNCH (12:15 – 12:45 PM)

IV. HOW DOES THE MCKINSEY REPORT IMPACT THE TRANSPARENCY ISSUE? (12:45 - 1:05 PM)
McKinsey recently released a report that found nothing much has changed in the three years since ANA sparked the debate over media transparency. In fact, from all appearances, business is “back to normal.”  L’Oreal’s Vice President, Digital and Advertising Counsel and Legal Affairs Committee Vice-Chair, Cassidy Sehgal will discuss the impact of the report.
Speaker: Cassidy Sehgal, Vice President, Digital and Advertising Counsel , L’Oreal

V. HOW IS THE FBI GETTING INVOLVED IN THE TRANSPARENCY ISSUE? (1:05 – 1:15 PM)
A recent media report indicated that the FBI has been contacting various players in the industry while looking into the media buying agencies and rebates.  ANA’s General Counsel, Doug Wood, will discuss how this will affect the transparency issue going forward.
Speaker: Doug Wood, Partner, Reed Smith LLP

VI. THE COUNTDOWN TO THE NEW SAG-AFTRA CBA (1:15 – 1:45 PM)
Negotiations for the next commercials collective bargaining agreement with SAG-AFTRA are less than a year away.  Stacy Marcus, the lead negotiator for the Joint Policy Committee, will discuss what to expect as the industry and the union get ready to sit down at the table.
Speaker:  Stacy Marcus, Partner, Reed Smith LLP

NEW BUSINESS (1:45 – 2:00 PM)

MEETING ENDS (2:00 PM)