Legal Affairs

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WELCOME AND INTRODUCTIONS (2:00 - 2:15 p.m.)

I.   THE #FTC IN 2018 (2:15 - 3:00 p.m.)
In this presentation, Jason Gordon, a partner at Reed Smith LLP will provide an update on the latest enforcement actions brought by the FTC, and the types of enforcement actions the industry can expect to see from the FTC in 2018, including a high level review of FTC actions in 2017 and key areas of FTC focus going forward.

Speaker:
Jason Gordon,
Partner, Reed Smith LLP

II.  A DISCUSSION WITH TOM PAHL (3:00 - 3:30 p.m.)

Speaker:
Tom Pahl,
Acting Director, Bureau of Consumer Protection, Federal Trade Commission

III.  COVERING YOUR ADS: KEY COMPLIANCE POINTERS FOR ADVERTISERS (3:30 - 4:15 p.m.)
Kate O’Brien
of Reed Smith LLP will discuss the requirements of the FTC Endorsement Guidelines and best practices to follow when partnering with influencers and endorsers in social media. She will provide an overview of the state and federal laws that govern “traditional” advertising claims including those agencies, entities, or other individuals who can challenge false adverting claims; NAD proceedings; and case studies that illustrate the basic substantiation requirements for common types of advertising claims including various types of express claims and implied claims, puffery vs. claims that required substantiation, and “Made in USA” claims.

Speaker:
Kate O'Brien,
Partner, Reed Smith LLP

IV.  ASK THE ENFORCERS: BRAND SAFETY ACROSS THE DIGITAL ADVERTISING ECOSYSTEM (4:15 - 5:00 p.m)
Tailored digital and mobile advertising is commanding more brand investment and consumer engagement than ever – but not without concern and controversy. Consumer skepticism, brand safety, advertising & tech innovations, data governance, global restrictions, transparency and control, device recognition, among other topics, provide a plethora of challenges. Hear from the “enforcers” – industry and self-regulation representatives on what’s transpiring, on how they’re monitoring and responding to marketplace practices in 2018, and “take-aways” to keep the advertising supply chain on the right side of regulation, and consumers:

  • Understand current enforcement priorities from various government and self-regulatory authorities as they pertain to responsible data collection and use, and digital, video, mobile and cross-device advertising.
  • Hear which current advertising innovations and marketplace practices are driving keen interest and attention from marketplace monitors.
  • Understand the role that transparency and control continue to play in bolstering brand safety and consumer trust.

Speakers:
Genie Barton, President, BBB Institute for Marketplace Trust, Inc., and Vice President and Director, Online Interest-Based Advertising Accountability and Mobile Marketing Initiatives, Advertising Self-Regulatory Council, Council of Better Business Bureaus (CBBB)
Maneesha Mithal, Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission
Michael A. Signorelli, Counsel, Digital Advertising Alliance (DAA), and Partner, Venable LLP

NETWORKING RECEPTION (5:00 - 6:00 p.m.)