Legal Affairs

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WELCOME REMARKS AND INTRODUCTIONS (10:00 – 10:15 a.m.)

I.    KEY ANA INITIATIVES – A STATUS REPORT (10:15 – 11:00 a.m.)
Bill Tucker, ANA’s Executive Vice President, Industry Initiatives for Digital Supply Chain and Measurement will update the committee on key initiatives ANA is engaged in regarding transparency in the digital supply chain – a highly active and key priority area – as well as providing an update on the ANA’s measurement agenda. Discussion will cover subjects such as brand safety, walled garden third-party verification, viewability, digital fraud initiatives such as TAG, AAM and White Ops, ad tax benchmarking, the ANA’s TrustX initiative, and 3MS.  

Speaker: 
Bill Tucker
, Executive Vice President, ANA

II.    TRUMP, CONGRESS, AND THE COURTS (11:15 – 11:45 a.m.)
An election year looms, so the window for Congress to get things done is closing. With the challenges between the White House and Republican Congressional leaders (and the détente between Trump and the Democrats), what actually will get done this year? Tax reform is moving along, but it remains to be seen if an agreement can be reached. State privacy battles are over for now, but what will happen as we head into 2018? Finally, we had a recent victory in the San Francisco compelled disclosures case, but challenges remain. ANA’s Dan Jaffe will provide an update on the current political environment and what to expect as we head into the holidays and the midterm election season.

Speaker: 
Dan Jaffe, Group Executive Vice President, Government Relations, ANA

III.  NAAG AND ELDER ABUSE - IMPLICATIONS FOR ADVERTISERS (11:00 - 11:15 a.m.)
State Attorneys General (AGs) through their DC trade association, NAAG,  will be putting a legal, legislative, and policy spotlight on elder abuse for 2017-2018, with many potential repercussions for the advertising industry. The NAAG initiative, led by NAAG President and Kansas AG, Derek Schmidt, will be led by a bipartisan team of AGs from Kansas, Arizona, Georgia, Rhode Island, and Oregon, who will work to establish elder abuse units in AG offices across the country, help the elderly to avoid scams and victimization, and other initiatives. As advertisers know, the FTC has highlighted that advertisers need to consider whether they are targeting a vulnerable population such as the elderly when marketing their products and services. State AGs likely will take a similar approach and may propose new laws or amend current laws that prohibit advertising or trade practices that harm the elderly. Enforcement actions against advertisers who exploit the elderly also are expected. Reed Smith LLP partner Divonne Smoyer will discuss the NAAG initiative and how it may impact the ANA and its members.

Speaker:
Divonne Smoyer,
Partner, Reed Smith LLP

IV.    OPEN DISCUSSION - WHAT KEEPS YOU UP AT NIGHT? (11:45 a.m. – 12:30 p.m.)

LUNCH (12:30 – 1:00 p.m.)

V.    IMPROVING THE CONSUMER AD EXPERIENCE ONLINE (1:00 – 1:45 p.m.)
Earlier this year the Coalition for Better Ads issued initial standards for desktop and mobile Web in North America and Europe. The Better Ads Standards identify the ad experiences that consumers least prefer and are most likely to drive adoption of ad blocking technologies. Since the release of the initial standards, the Coalition has worked across industry – with advertisers, publishers and ad delivery platforms – to build understanding of how these Standards can be used to improve the consumer experience. Venable’s Chuck Curran will discuss the broader framework under development for the use, interpretation and implementation of the standards, as well as continuing to expand its research across different regions.  

Speaker:
Charles Curran
, Partner, Venable LLP

NEW BUSINESS (1:45 – 2:00 p.m.)

MEETING ENDS (2:00 p.m.)