MarTech Committee Meeting

I. Welcome & Introductions (1:00PM – 1:10PM EST)

II. Committee Overview (1:10PM – 1:15PM EST)

III. MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures

(1:15PM – 1:55PM EST)

In this informal presentation, we will explore effective CMO / CIO partnerships and how MarTech and digital success require cross-functional departments to come together in unprecedented ways. The discussion will outline emerging best practices and dive deep into practical steps that members can take within their markets and in their organizations.

Presented By:


Eric Feige
Managing Director 
VSHIFT

Eric Feige, Managing Director at VShift, is an entrepreneurial digital strategy leader with a transformation track record with financial services, health care, technology, and professional services organizations. In his professional history, Feige has held global head of digital roles for J.P. Morgan Private Bank, Prudential Financial, KPMG, and Deloitte. And, he has marketed and launched several new ventures including his own VC-backed cloud collaboration startup and, most recently, a composable business / decoupled technology accelerator. 

Follow on LinkedIn @ericfeige

IV. Roundtable Discussion with Q&A (1:55PM – 2:15PM EST)

V. How AdChoices and Consent Management Platforms Can Work Together (2:15PM – 2:45PM EST)

The Digital Advertising Alliance Principles for Transparency and Consumer Control are anchors in our industry's self-regulatory initiative to provide meaningful consumer privacy protection while enabling innovation for more relevant advertising. Through the DAA program, brands have long provided notice, enhanced notice, choice tools for data collection & use for relevant ads on their websites and apps, as well as real-time transparency inside ads using the program's ubiquitous icon. As different laws pass, however, more recently there is a trend toward brands deploying Consent Management Platforms (CMP). CMPs and AdChoices accomplish different – but complementary – tasks. The DAA's Executive Director Lou Mastria will provide an update on current goings on to support "CMP CoMPlementarily" -- another pathway for transparency and consumer control via new tools and user interfaces.

Presented By:


Lou Mastria
Executive Director
Digital Advertising Alliance 

Lou Mastria is the executive director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency, and choice in the delivery of interest-based advertising online. Previously, Mr. Mastria served as the chief privacy officer at both regulated and self-regulated organizations, including at the Direct Marketing Association (now part of the ANA), Canoe Ventures, and DataLogix. Mr. Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional (CISSP) through the International Information Systems Security Certification Consortium, Inc.

VI. Roundtable Discussion with Q&A (2:45PM-2:55PM EST)

VII. Closing Remarks, What's Next? (2:55PM-3:00PM EST)