Digital & Social, Southeast Chapter

when

Start: Wednesday, August 15, 2018 at 9:00am

End: Wednesday, August 15, 2018 at 2:30pm

WHERE

GE Power
4200 Wildwood Pkwy
Room: Dubai A/B - 1st Floor
Atlanta, GA 30339

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. GE POWER: DIGITAL & SOCIAL CASE STUDY (10:00 - 10:45AM)
GE Power is a world leader in power generation with deep domain expertise to help customers deliver electricity from a wide spectrum of fuel sources. In this session, Johanna Brown-Lyons, Digital Communications & Analytics Specialist at GE Power will share the innovative work they are doing in the digital and social space with key lessons learned for marketers.

Speaker:
Johanna Brown-Lyons, Digital Communications & Analytics Specialist – GE Power – Power Services


II. HABITAT FOR HUMANITY INTERNATIONAL: DIGITAL & SOCIAL CASE STUDY (11:00 – 11:45AM)
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. In this session, Ann Hart, Corporate Development Officer at Habitat for Humanity International will share how the organization is using digital and social tools to carry out their mission.

Speaker:
Ann Hart, Corporate Development Officer – Habitat for Humanity International


LUNCH (11:45AM – 12:45PM)


III. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (12:45 – 1:30PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Molly Knol, Senior Manager, Committees and Conferences at ANA will share preliminary results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more. This session will include an overview on the FTC Guidelines concerning the use of testimonials and endorsements in advertising.

Speaker:
Molly Knol, Senior Manager, Committees and Conferences – ANA


IV. MEMBER ROUNDTABLE DISCUSSION (1:30 – 2:00PM)
In this session, Digital & Social, Southeast Chapter Committee members will have the opportunity to network and discuss key issues, challenges, and opportunities brought up in the Introduction/Firestarter session or generated throughout the day's content sessions. Come prepared to engage on topics such as influencer marketing, content marketing, social media measurement, programmatic, new technologies such as AR/VR, and more!

Facilitator:
Molly Knol, Senior Manager, Committees and Conferences – ANA

 

Webinar information, if available, will be provided to registrants only.