Digital & Social, Southeast Chapter

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**Please note, walk-ins may experience a 15-minute delay to ensure credentials are verified.** 

NETWORKING BREAKFAST (9:00 – 9:30AM)

INTRODUCTIONS (9:30 – 9:45AM)


I. BANK OF AMERICA: DIGITAL & SOCIAL CASE STUDY (9:45 – 10:30AM)
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations. In this session, the digital team at Bank of America will share the innovative work they're doing in the digital and social space for the Better Money Habits program with key lessons learned for marketers.

Speakers:
Christopher R. Smith, SVP, Enterprise Social Media Executive – Bank of America
Lilly Raymond, SVP, Enterprise Digital Marketing Executive – Bank of America


II. SAS: DIGITAL CASE STUDY (10:35 – 11:15AM)
SAS helps customers at more than 83,000 sites make better decisions faster through innovative analytics, business intelligence and data management software and services. In this session, Wilson Raj at SAS will share how they approach digital, and share examples on how they connect and engage with their customers.

Speaker:
Wilson Raj, Global Director, Customer Intelligence – SAS


III. TECHTRONIC INDUSTRIES POWER EQUIPMENT: DIGITAL MARKETING IN 2017 (11:20AM – 12:00PM)
Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment will talk about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

Speaker:
Jess Wright, Senior Digital Marketing Manager – Techtronic Industries Power Equipment


IV. LUNCH and OVERVIEW OF PROGRAMMATIC – SEEING THROUGH THE FINANCIAL FOG (12:00 – 12:30PM)
With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this session, we will reveal key findings from this programmatic study and provide action steps for marketers.

Speaker:
Andrew Altersohn, Chief Executive Officer – AD/FIN Solutions (via phone)


V. QUANTCAST REAL-TIME ADVERTISING ACADEMY TRAINING* (12:30 – 2:30PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members a complimentary training on programmatic buying and real-time bidding (RTB). The Real-Time Advertising Academy is workshop that demystifies the digital advertising landscape. Attendees will learn how to plan for the constantly changing field and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns. Gain an understanding of how digital ads are delivered and tracked, plus how digital media is bought and sold.

Facilitator:
Tommy Schanzer, Senior Trainer – Quantcast


*The Quantcast Real-Time Advertising Academy is only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the training attend this committee meeting in person.