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Media Leadership Committee

The Media Leadership Committee is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers (i.e., the media leaders at some of the most important companies in the world!), as well as an outside perspective from invited guests.

Note that this committee was formerly the TV & Video Committee (based in New York) and the Media Committee (based on the West Coast).

This committee helps program the ANA Media Leadership Conference which is planned for March 4-6, 2015 at The Westin Diplomat Resort & Spa in Hollywood, FL.

Committee Co-Chairs:
Rex Conklin, Media Director, Home Depot
Colleen Milway

Discussion Topics

  • The multi-media marketplace (e.g., supply/demand, inflation)
  • Cross-platform programs 
  • Emerging media opportunities
  • Global media issues 
  • Media agency relationship management
  • Media measurement
  • Organizational structure for internal media management
  • Procurement's role in media buying

Leadership Initiatives

Media Buying's Evolution Challenges Marketers
The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. ANA teamed with Forrester Research to better understand how marketers in charge of important media budgets are coping with this evolution.  The research focuses on media transparency, programmatic buying, and metrics

Optimizing Integrated Multi-Screen Campaigns Survey

This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising. 

Brand-Specific Commercial Ratings-Benefits and Solution Providers
Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television. Those events featured presentations from eight companies: comScore, INVIDI Technologies, Kantar Media, Nielsen, PrecisionDemand, Rentrak, Simulmedia, and TRA. ANA released a new white paper "Brand-Specific Commerical Ratings-Benefits and Solution Providers" which highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.

Agency Trading Desks White Paper
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.

Name Title Company
Rex Conklin (Co-chairperson)    
Colleen Milway (Co-chairperson)    
Jason Adamski Director US Media Investments Ferrero USA, Inc.
Ray Amati Media Director Mars Incorporated
Ron Amram Sr. Media Director Heineken USA, Inc.
Jennifer Anderson Marketing Communications Manager Liberty Mutual Group
Fernando Arriola Vice President, Media and Integration ConAgra Foods Inc.
Christine Bacon Executive Director, Global Director of Advertising and Sponsorships Morgan Stanley - New York
Geoff Bado Senior Manager, Content Production Campbell Soup Company
Richard Baron Executive Director, Customer Development Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Jill Barry Marketing Communications Manager Activision
Amy Bartle Director, Media & Digital Marketing La Quinta Inns and Suites
Mary Ellen Barto Vice President, Media Impact Arby's Restaurant Group
Barbara Basney Vice President, Global Advertising and Media Xerox Corporation
Stevie Benjamin Sr. Director Digital & Media MillerCoors LLC
Andrea Bernhardt Director of Media and Digital Reckitt Benckiser
Joseph Bihlmier Vice President, Global Media American Express Company
Bonnie Blaszak Strategic Sourcing Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Stephanie Borges Director, Corporate Alliances Six Flags, Inc.
Theresa Boucher Manager Verizon Communications
Jim Brown General Manager, Marketing Operations & Media The Goodyear Tire & Rubber Company
Katie Brown Marketing Purchaser IKEA North America
Marcy Brye Manager CarMax Auto Superstores, Inc.
Alyssa Buetikofer Global Media Manager McDonald's Corporation
Diane Bunton Director, Global Online Rich Media & Content Syndication Dell Inc.
Amy Bytell Sr. Marketing Manager, Media Subway
Scott Campbell General Manager Colgate-Palmolive Company
Kim Canfield Media Director - Integrated Marketing Communications Colgate-Palmolive Company
Orla Carey Manager, Advertising and DM Tourism Ireland
Marie Casimir Media/CRM Leader AstraZeneca Digital Centers of Excellence
Andre Chalonec Manager - Corporate Media Investments PepsiCo, Inc.
Julie Chan Sr. Director, International Media & Agency Relations Pfizer Consumer Healthcare
Jennifer Chapman Traditional Media Manager Regions Financial Corp.
Chris Chesebro Asst. Vice President, US Media Investments L'Oréal USA
Anne Clark Vice President, Media and Advertising Sterling Jewelers, Inc.
Patty Clerico-Parham Manager, Integrated Marketing Communications Cisco Systems, Inc.
Mark Clowes Global Head of Advertising American International Group, Inc.
Sean Connor Mgr. Media Services, Purchasing Sanofi-Aventis
Sarah Cooper Senior Manager, Global Media Coty Inc.
Thomas Cratty Director, Advertising & Marketing PepsiCo, Inc.
Karen Crawford Director, Media Advertising & Marketing Nestlé USA
Blaise D'Sylva Vice President, Media and Content Planning Dr Pepper Snapple Group
Kathi Darnulc Director, Marketing and Media Limited Brands, Inc.
Stuart Davis Head of Aesthetics Marketing Sanofi-Aventis
Josh Derman Manager, Business Development United States Olympic Committee
Erick Dickens Vice President, Marketing King's Hawaiian Bakery West, Inc.
John Dillon SVP, Chief Marketing Officer Denny's
Gennie Dinarte Sr. Media Manager Healthfirst
David Dobbins Media and Print Services Director Boehringer Ingelheim Pharmaceuticals, Inc.
Melissa Eckert Client Strategist Vistaprint
Jennifer Egeland Director, Integrated Marketing Communications, Protection Marketing Allstate Insurance Company
Rich Ehrmann Manager, Media Bayer Corporation
Tara Ennis Director, Marketing Procurement Johnson & Johnson
Alison Flack Media Director Lord & Taylor
Marc Fonzetti Director - Media Buying & Planning Verizon Wireless
David Forney Director, Global Consumer Communications The Hershey Company
Patricia Foster Director, Consumer & Winback/Winover Exec. Verizon Communications
John Fredette Manager, Global Media & Sponsorship Marketing IBM Corporation
Kelly Fredrickson SVP, Strategic Mktg. Executive Bank of America
Katherine Freeley Senior Sourcing Manager, Media Colgate-Palmolive Company
Larry French Senior Marketing Director Hanesbrands, Inc.
Tom Gannon Vice President, Campaign and Media Management T. Rowe Price Group, Inc.
Jennifer Gardner Director, Media Investment & Partnerships Unilever United States, Inc.
Jasmine Germany Media Specialist Regions Financial Corp.
George Giassopoulos Procurement Senior Director, Global Marketing and Media Agencies Pfizer Inc.
Allen Ginsberg Media Director Voya Financial
Edward Gold Advertising Director State Farm Insurance Companies
Gustavo Gonzalez Consumer Specialist Coldwell Banker Real Estate Corp.
Milda Goodman Assistant Vice President, Advertising and Public Relations Pacific Life Insurance Company
Bill Gordon Group Manager, Communications Mazda North American Operations
Scott Grenz Director Media Buying NA GlaxoSmithKline
Eileen Grossman Director Boehringer Ingelheim Pharmaceuticals, Inc.
David Grueneberg Sr. VP Global Lead Advertising & Marketing Citigroup Inc.
Chris Hackett Senior Director, Kellogg North America Media Kellogg Company
Kenneth Haener Media Director/Team Leader Pfizer Inc
Trey Harb Director, National Sales Time Warner Cable
Michael Hartman Senior Marketing Officer SeaWorld Parks and Entertainment
Shaun Healy Media Manager U.S. Cellular Corporation
Erwin Hinteregger VP Marketing Luxottica Retail
Cathy Hoag Senior Director Media Management Marriott International, Inc.
Keller Hoak Vice President T. Rowe Price Investment Services
Kevin Holowicki Senior Director, Integrated Marketing & Media GlaxoSmithKline
Mark Hriciga Vice President, Advertising Experian Consumer Services
Scott Iason Media Director, NA Reckitt Benckiser
Benjamin Jankowski SVP/Group Head of Global Media MasterCard Worldwide
Phyllis Joseph Senior Lead, Communications Manager - Foods Unilever
Andrew Jung Media Director | Global Marketing Communications The Scotts Company
Mark Kaline    
Mariola Kalinska Senior Client Manager Corbis Entertainment
Nadine Karp McHugh SVP OmniMedia, Strategic Investments and Creative Solutions L'Oréal USA
Kristina Kelker Associate Product Manager Merck Consumer Care
Joanne Kelly Director, Global Sourcing & Procurement Services American International Group, Inc.
Luke Kigel Director, IMC (Media & Connections) Americas Johnson & Johnson Consumer Products Company
Pamela Krebs Director, Advertising & Sales Promotion Robert Bosch LLC
Tom Kuhn Vice President, Business Development PGA TOUR, Inc.
Jason Lakeman Senior Marketing Manager Robert Half International
Tiana Lang Director, Media & Digital Bacardi U.S.A., Inc.
Beth Lange Digital Marketing Mercedes-Benz USA, LLC
Charles Lanphear Director Media USAA
Rachel Larkin Program Director, WW Advertising IBM Corporation
Mollie Lawrence Director, Marketing Excellence, Agency & Partner Relations Bayer HealthCare LLC
Farrah Linden Media Manager L'Oréal USA
Colin Linggo Director of Marketing & Media Paramount Pictures
Cathy Linton Senior Vice President, Director of Advertising and Marketing Communications SunTrust Banks, Inc.
Angela Lograsso Group Manager Verizon Communications
Robin Long Global Media Advisor ExxonMobil Corporation
Elliot Lum Vice President, Strategic Marketing Columbia Records, Division of Sony Music
Rubina Malbari Executive Director, Media & Marketing Services Estee Lauder Companies Inc.
Andre Marciano Director, Media & Integrated Communication Pernod Ricard USA
Stacy Marcus Partner Reed Smith LLP
Jenn Martin VP, Marketing Sesame Place
Whitney Massey Advertising Specialist Alabama Power Co.
Mike McCullough Director, Advertising & Media Travelers Insurance
Michael McGough General Manager, Busch Media Group Anheuser-Busch InBev
Patrick McKenna Manager, Marketing Communications BMW of North America, LLC
Ben McLeod SVP, Regions Corporate Marketing Regions Financial Corp.
Brent Mitchell Sr. Director, Marketing Old Navy
Dena Mooty Manager, Event Marketing Cleveland Clinic
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Jason Morros Vice President, Disney and International Brand Marketing Feld Entertainment
Jessica Nightingale Marketing Manager Orange Leaf Frozen Yogurt
Lori Norian Vice President, Marketing Matrixx Initiatives, Inc.
Amanda Osiol Manager, Brand & Advertising SeaWorld Parks and Entertainment
Carolyn Panzer Senior Vice President, Public Policy Diageo North America, Inc.
Anna Papadopoulos VP, Media Director Prudential Financial
Shannon Pedersen Director, Media Strategy Papa Murphy's International, LLC
Gail Perlow   Independent
Brian Price Vice President, Marketing Hiscox
Dan Quinn Director, Media and Marketing Operations Blackberry Limited
Bawana Radhakrishnan Associate Director, LATAM Indirect Procurement Colgate-Palmolive Company
Marci Raible Director, Global Media Campbell Soup Company
Donna Richardsen Director, Global Digital Marketing Colgate-Palmolive Company
Julia Rivera Director, Communications LiveOnNY
Clinton Roese Media Manager Bayer Corporation
Jamie Rosati Consumer Marketing Leader Merck & Co.
Kyle Sanborn Creative and Media Director Enterprise Holdings, Inc.
Chris Schaper Group Manager, National Advertising Sprint Communications
Terri Schriver Senior Vice President, Enterprise Media Bank of America
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Vikki Schwartzman Senior Vice President, Media Investments L'Oréal USA
Pamela Seagle SVP, Enterprise Media Planning & Buying Bank of America
Stefan Segadlo Public & Professional Education Specialist LiveOnNY
Gabrielle Senatore Media Planning Manager Ford Motor Company
Robyn Simburger Media Director Home Depot, Inc.
Karen Soots Vice President, Media Services Bloomin' Brands, Inc.
Kristin Suppelsa Vice President, Corporate Communications Liberty Mutual Group
Alex Sutton Manager, Digital Marketing Avis Budget Group, Inc.
Myra Tamayo-Byun Senior Product Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Kevin Tang IT Leader, Life Sciences China General Electric Company
Michelle Thomas Sr. Brand Marketing Manager Expedia, Inc.
Bari Trontz Director The Depository Trust & Clearing Corporation
Glenda Turner Marketing Manager Busch Gardens Williamsburg
Susan Venen-Bock U.S. Media Manager Ford Motor Company
Marisa Virayodhin Integrated Marketing Manager Johnson & Johnson
Sal Vitale Category Lead, Media Procurement Johnson & Johnson
Malaika Walls Director, Market Research Sesame Workshop
Jessica Walton Purchasing Manager The Procter & Gamble Company
Ken Weisberg Media Director TracFone Wireless, Inc.
Risa Wexler Team Leader Pfizer Inc
Rachel Williams Category Manager Johnson & Johnson Vision Care
Brian Winterble Integrated Marketing, Manager of Communications Gogo
Michelle Wirth Marketing Communications Department Manager Mercedes-Benz USA, LLC
Judy Yeh Executive Director of Media and Integrated Marketing S.C. Johnson & Son, Inc.
Charles Zakin Vice President, Corporate Media Services Hasbro, Inc.
Doug Zarkin Chief Marketing Officer Pearle Vision Centers
Miguel Zorrilla Assistant Media Manager Mars Incorporated

Next Meeting(s)

Media Leadership
Wednesday, April 22, 2015
New York , NY

Media Leadership
Tuesday, June 16, 2015
New York , NY

Media Leadership
Wednesday, October 21, 2015
New York , NY

Prior Meeting(s)

Media Leadership
Tuesday, February 3, 2015
New York , NY

Media Leadership
Thursday, November 20, 2014
New York , NY

Media Leadership
Wednesday, October 8, 2014
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Advertising Financial Management

New York, NY

Agency Relations

New York, NY

Agency Relations, West Coast Chapter

Los Angeles, CA

Brand Management

New York, NY

Midwest Digital & Social

Oak Brook, IL

Media Leadership, West Coast Chapter

San Francisco, CA

Legal Affairs

Washington, DC

Shopper Marketing

Chicago, IL

Sponsorship & Event Marketing

New York, NY

Digital & Social

Atlanta, GA

Full Committee Schedule