Content Marketing Committee (ANA & Gold Associate Members)


Description & Purpose

As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance the strategic initiatives and the brand or product and helps to drive the engagement of the target audience.  Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.

The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

Committee Chairs:

Phil Cara, SVP, Brand Engagement, BuzzFeed, Inc.

Bruce Kalfus, Senior Director, ESPN Sports Marketing, ESPN


ANA staff managing the Content Marketing Committee are Paul Robinson and Alexandria Henderson.


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

name title company
Phil Cara (Co-chairperson) SVP, Brand Engagement BuzzFeed, Inc.
Bruce Kalfus (Co-chairperson) Sr. Director, ESPN Sports Marketing ESPN
Lauri Baker SVP, Sales & Marketing Odyssey
KC Boas Analyst BlackRock, Inc.
Adrian France Co -Founder & Chief Creative Officer The Odyssey Online
Mary Gendron Managing Director, Senior Vice President Eric Mower + Associates
Catherine Hart Senior Marketing Manager HelloWorld
Alexandria Henderson Manager, Brand Activation Association of National Advertisers
Lisa Huggins Senior Partner Eric Mower And Associates
Karen Koslow Managing Partner Wellness Amplified
Jeffrey Markowitz CEO Creative Compound
Jayme Meyer Corporate Advertising and Brand Advisor ExxonMobil Corporation
Mark OToole   Eric Mower And Associates
Dawn Parra Marketing Manager, Cleveland Clinic Florida Cleveland Clinic
Christine Rich Director of Engagement Marketing American Greetings Corporation
Paul Robinson Director, Brand Activation ANA
Andrew Rosen Director, Publications-Web AAA Northeast
Veronica Segovia   AARP
Jeff Stern Director - Marketing, Core Functions Humana Inc.
  • Name

    Phil Cara (Co-chairperson)

    Title

    SVP, Brand Engagement

    COMPANY

    BuzzFeed, Inc.
  • Name

    Bruce Kalfus (Co-chairperson)

    Title

    Sr. Director, ESPN Sports Marketing

    COMPANY

    ESPN
  • Name

    Lauri Baker

    Title

    SVP, Sales & Marketing

    COMPANY

    Odyssey
  • Name

    KC Boas

    Title

    Analyst

    COMPANY

    BlackRock, Inc.
  • Name

    Adrian France

    Title

    Co -Founder & Chief Creative Officer

    COMPANY

    The Odyssey Online
  • Name

    Mary Gendron

    Title

    Managing Director, Senior Vice President

    COMPANY

    Eric Mower + Associates
  • Name

    Catherine Hart

    Title

    Senior Marketing Manager

    COMPANY

    HelloWorld
  • Name

    Alexandria Henderson

    Title

    Manager, Brand Activation

    COMPANY

    Association of National Advertisers
  • Name

    Lisa Huggins

    Title

    Senior Partner

    COMPANY

    Eric Mower And Associates
  • Name

    Karen Koslow

    Title

    Managing Partner

    COMPANY

    Wellness Amplified
  • Name

    Jeffrey Markowitz

    Title

    CEO

    COMPANY

    Creative Compound
  • Name

    Jayme Meyer

    Title

    Corporate Advertising and Brand Advisor

    COMPANY

    ExxonMobil Corporation
  • Name

    Mark OToole

    Title

     

    COMPANY

    Eric Mower And Associates
  • Name

    Dawn Parra

    Title

    Marketing Manager, Cleveland Clinic Florida

    COMPANY

    Cleveland Clinic
  • Name

    Christine Rich

    Title

    Director of Engagement Marketing

    COMPANY

    American Greetings Corporation
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Andrew Rosen

    Title

    Director, Publications-Web

    COMPANY

    AAA Northeast
  • Name

    Veronica Segovia

    Title

     

    COMPANY

    AARP
  • Name

    Jeff Stern

    Title

    Director - Marketing, Core Functions

    COMPANY

    Humana Inc.