Committees | Events & Webinars | Content Marketing | ANA

Content Marketing

This event is over.



Introductions (11:00 – 11:15 a.m. ET)

Roundtable Discussion (11:15 – 11:35 a.m. ET)

I. Anchoring Creator Content in Strategy & Measurement (11:35 – 12:15 p.m. ET)
The creator economy has evolved drastically over the last decade. Gone are the days of vanity metrics and transactional relationships.Cut to the present day, we have landed in an era of unparalleled opportunity for innovation. With AI more advanced than ever and limitless data at our fingertips, creators are now seen as a channel for driving bottom-line results for brands. This presentation will dive into the evolution of influencer marketing, examine the current landscape, and address how to navigate creator programs through the lens of strategy & and measurement.

Speaker: Kristen Dolan, Vice President, Media Strategy & Innovation, Influential 

II. Bringing Research to Life in Your Content Marketing Campaigns (12:15 – 12:55 p.m.ET)
It’s becoming harder than ever to create content marketing campaigns that truly stand out. One way you can set yourself apart from the competition is by using research (original or existing) to create content. Rachel Ferrigno, Senior Manager of Content Marketing and SEO at Zoetis will share examples of research-driven content marketing campaigns she’s created, the results of those campaigns, and ideas to recreate at your own company. 

Speaker: 
Rachel Ferrigno, Senior Manager, Content Marketing and SEO, Zoetis

 

Wrap-up (12:55 – 1:00 p.m. ET)

SPEAKER BIOS

Kristen Dolan, Vice President, Media Strategy & Innovation, Influential
Kristen Dolan is Head of Media Innovation at Influential, the largest influencer marketing company in the space by revenue. With over 12 years of programmatic, digital, social & and strategic client planning experience, she leads clients to the cutting edge of the creator economy, building innovative solutions that drive tangible business impact. 


Rachel Ferrigno, Senior Manager, Content Marketing and SEO, Zoetis
Rachel has spent over 12 years in marketing, with a focus on building content marketing & and SEO programs from the ground up. She currently leads content marketing and SEO at Zoetis, the world's leading animal health company. Before Zoetis, she led the inbound marketing team at Stack Overflow. She resides in NJ with her husband, 2 kids, and cat. In her spare time, she runs a lifestyle blog and mentors high school/college students entering the marketing field.Title and abstract Bringing Research to Life in Your Content Marketing Campaigns: It’s becoming harder than ever to create content marketing campaigns that truly stand out. One way you can set yourself apart from the competition is by using research (original or existing) to create content. Rachel Ferrigno, Senior Manager of Content Marketing and SEO at Zoetis will share examples of research-driven content marketing campaigns she’s created, the results of those campaigns, and ideas to recreate at your own company.