Shopper Marketing Committee (ANA & Gold Associate Members)


Description & Purpose

Shopper marketing recognizes that a true win-win-win for manufacturer, retailer, and shopper requires specific shopper insights, collaborative planning and solutions between brand and retailer. With the growth of technology, the 24/7 always-on shopper, and new e-commerce solutions, shopper marketing has evolved to become more about Omni channel, where retailers and brand marketers are challenged to create leading alternative shopper solutions.

The Shopper Marketing Committee is for members who lead shopper marketing and/or retailer-focused initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion on topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

Committee Chairs:

Christopher Brace, Founder & CEO, Syntegrate Consulting

Tammy Brumfield, Senior Vice President, Retail Marketing Practice, The Mars Agency

Joe Colaco, Director, Marketing & Insights, Samsung

Jody Johnson, Associate Marketing Director - Club Channel Shopper Marketing Leader, Procter & Gamble

 

ANA staff managing the Shopper Marketing Committee are Paul Robinson and Alexandria Henderson.


 

Discussion Topics:

  • Defining shopper marketing
  • Consumer insights
  • In-store media
  • Integration of in-store and out-of-store activity
  • Newer media, e.g. mobile, social, NFT
  • Retailer/Manufacturer relationships
  • The store as a marketing canvas
  • Transforming internal marketing and sales capabilities
  • Alignment with retailer marketing plans
  • Advancing the role of shopper marketing within your organization

 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

name title company
Christopher Brace (Co-chairperson) Founder & CEO Syntegrate Consulting
Tammy Brumfield (Co-chairperson) Senior Vice President, Retail Marketing Practice The Mars Agency
Joe Colaco (Co-chairperson) Director, Marketing & Insights Samsung Electronics North America
Jody Johnson (Co-chairperson) Marketing Director Channel Portfolio The Procter & Gamble Company
Jason Alving Shopper Marketing Director Constellation Wines U.S.
Jennifer Baragary Senior Manager, Corporate Partnership Development Share Our Strength
Lisa Barber Marketing & Visual Merchandising Account Director Hallmark Cards Inc.
Evan Bashoff Executive Director of Marketing Toys 'R' Us, Inc.
Matthew Belkin VP Biz Dev Live Nation, Inc.
Rebecca Bemrich Shopper Marketing Program Manager Reynolds Consumer Products
Analia Benedetti Director Shopper Marketing and Multicultural Commercialization Kellogg Company
Christine Bennett Worldwide Sales Director SCA Promotions, Inc.
Laura Berger Shopper Marketing Manager GlaxoSmithKline
Jenny Brodowsky Director of Sales, Programmatic & Audience Solutions Live Nation, Inc.
Shaun Brown SVP - CPG & Digital Shopper Momentum Worldwide
Aileen Burke V.P. Marketing and Promotions, U.S.A Gateway Newstands
Maria Burke Marketing Specialist Womble Carlyle Sandridge & Rice, LLP
Rich Butwinick President MarketingLab, Inc.
Amy Callahan Chief Client Officer & Founder Collective Bias
Elizabeth Campbell Senior Director of Marketing McDonald's Corporation
Peter Cloutier Chief Marketing Officer CatapultRPM
Renata Coleman Marketing Consultant Educational Testing Service (ETS)
Sherry Courtney Business Affairs Manager MillerCoors LLC
Risa Crandall VP Managing Director Crisp
Linda Crowder Senior Director Peapod, LLC
KL Daly Vice President Strategic Initiatives CTL Global, Inc.
Janet Davy West Coast Director Better Homes and Gardens
Tracy Dedes Senior Marketing Consultant PwC
Jeffrey Dillon Director of Marketing & Digital Products PLS Financial Services, Inc.
Christine Dougherty Management Supervisor Eric Mower And Associates
Amy Dragland-Johnson Director of Shopper Marketing S.C. Johnson & Son, Inc.
Jillian Dugger Shopper Marketing Manager GlaxoSmithKline
Dan Eisenberg Vice President Blue Chip Marketing Worldwide
Aimee Englert Director, CPG Client Marketing Valassis Communications, Inc.
Pepper Evans VP, Branding & Marketing American Express Travel Related Services Company, Inc.
Shana Fajardo Associate Director, Corporate Partnerships Share Our Strength
Matt Ferguson EVP, Managing Director, Brand Development Eric Mower + Associates
Timothy Ferguson SVP, Head of Relationship Marketing Geometry Global
Mike Finnegan VP, Programmatic & Product Innovation Live Nation, Inc.
Chris Flesher Associate Quotient Technology
Krista Forsberg VP of Marketing Services YA Engage
Tracy Frisbie Shopper Marketing Director Constellation Wines U.S.
Erin Gady - Fastenal Co.
Cynthia Galbincea GM, Retail Marketing The Goodyear Tire & Rubber Company
Sam Gammell Associate Director, Marketing The Capital Group
Michelle Garcia Sr Marketing Manager Valassis Communications, Inc.
Ally Gill Vice President TPN
Meghann Glick Sales Rep Crisp - New York
Kelly Gloor Vice President The Marketing Arm
Adam Gottsch Sales Director, Shopper Yieldbot
Erika Greber Assistant Director of Marketing Penguin Random House
Bob Gregg Solutions Consultant The Nerdery
Jim Hadley Director of Partnership Marketing United States Olympic Committee
Alexandria Henderson Manager, Brand Activation ANA
Walt Henry Field Marketing Director Dunkin' Brands, Inc.
Sarah Heximer Senior Account Supervisor Eric Mower + Associates
Greg Hilt Director of Corporate Alliances Six Flags Entertainment
Molly Hjelm Account Director, Brand Media 84.51
Lung Huang Head of Strategic Partnerships, Brand Media 84.51
Cara Kahaly Director, Shopper Marketing GSK Consumer Healthcare
Michael Kaufman SVP, Brand Activation ANA
Jasen Kelly VP Director of Shopper Marketing MediaVest
Katherine Kendrick Shopper Marketing Manager Johnson & Johnson Consumer Products Company
Lauren Kiley Marketing Associate Crisp
Andrew Kingery Director, Shopper and US Marketing Beiersdorf Inc.
Jason Klinman Senior Marketing Planning Manager, Media Lead PLS Financial Services, Inc.
Jessica Krauser Lead Strategist Syntegrate Consulting
Frank Kroger VP Shopper / Marketing Valassis Communications, Inc.
Lisa Lantz Director, Strategic Solutions SCA Promotions
Jennifer Lapso Business Development Director Social Media Link
Genevieve Larocque Sr. Manager Consumer Insights Aldo Group Inc.
Edith Llerena Shopper Marketing Manager Heineken USA, Inc.
Kerry Lyons SVP, Sales & Marketing House Party, Inc.
Lisa Mak Vice President, Marketing Oil-Dri Corporation of America
Fabio Marciano Director BRU Toys 'R' Us, Inc.
Michael Martaus Marketing Manager American Greetings Corporation
Todd McClimans Solutions Engineer, Brand Media 84.51
Sue McEvoy Retail Marketing Manager The Goodyear Tire & Rubber Company
Steve McGowan Director, Shopper Marketing Mondelez International, Inc.
Merrily McGugan Director of Corporate Marketing DataXu
Michael McMahon Executive Vice President, Shopper Solutions Alcone Marketing Group
Ali Mirian SVP, Product Collective Bias
Alma Montenegro   PLS Financial Services, Inc.
Kanupriya Mundhra   ANA
Courtney Murphy Managing Director at TPN TPN
Molly Nash Director of Platform Strategy Yieldbot
Jennifer Nicodemus Associate Shopper Marketing Manager Abbott
Mary Beth O'Mara Channel Portfolio Manager Brown-Forman Corporation
Sally Olson Director of Merchandising Fastenal Co.
Xavier Ponce Account Director - NE IZEA
Jonathan Rhyan Senior Shopper Marketing Manager Edgewell Personal Care Brands, LLC
Paul Robinson Director, Brand Activation ANA
Gilberto Rodriguez Director, of Sales and Mobile Marketing TouchTunes Music Corporation
Alysia Ross Director, Shopper Marketing The Dannon Company, Inc.
Kati Rust Brand & Customer Marketing Mgr Oil-Dri Corporation of America
Chris Saroka Vice President, Digital Sales Valassis Communications, Inc.
Janice Schroeder Consumer Marketing Manager American Greetings Corporation
Megan Simmons Production Coordinator CMFG Life Insurance Company
Derly Smith Sr. Liaison, Mktg Strategy & Planning St. Jude Children's Research Hospital, Inc. ALSAC
LaTrina Spaulding Retail Marketing Manager PLS Financial Services, Inc.
James Splinter Group Vice President,Corporate Strategy Hormel Foods Corporation
Yasmeen Spotwood Shopper Marketing Manager Johnson & Johnson Consumer Products Company
Stephanie Steup   Social Media Link
Erin Styles   Starcom MediaVest Group
Kevin Sullivan Director of Business Develpoment CTL Global, Inc. | Fielday Marketing
Tanvi Thake OTC BU Shopper Marketing Mananger Johnson & Johnson Consumer Products Company
Palmina Trombetta   PLS Financial Services, Inc.
Prisca Tsai   Syntegrate Consulting
John Vail CMO PrizeLogic
Theresa Van Den Eeden Retail Marketing Coordinator PLS Financial Services, Inc.
Dan Vanchieri CRO Collective Bias
Kate Weis Sr Marketing Mgr Time Inc.
Emma Weisberg SVP Marketplace Strategy Yieldbot
Darion Wheeler Digital Product Manager PLS Financial Services, Inc.
Joel Wolinsky Vice President Live Nation, Inc.
Soumia Zehri   Aldo Group Inc.
Cathy Zigler Ecommerce Ace Hardware Corporation
  • Name

    Christopher Brace (Co-chairperson)

    Title

    Founder & CEO

    COMPANY

    Syntegrate Consulting
  • Name

    Tammy Brumfield (Co-chairperson)

    Title

    Senior Vice President, Retail Marketing Practice

    COMPANY

    The Mars Agency
  • Name

    Joe Colaco (Co-chairperson)

    Title

    Director, Marketing & Insights

    COMPANY

    Samsung Electronics North America
  • Name

    Jody Johnson (Co-chairperson)

    Title

    Marketing Director Channel Portfolio

    COMPANY

    The Procter & Gamble Company
  • Name

    Jason Alving

    Title

    Shopper Marketing Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Jennifer Baragary

    Title

    Senior Manager, Corporate Partnership Development

    COMPANY

    Share Our Strength
  • Name

    Lisa Barber

    Title

    Marketing & Visual Merchandising Account Director

    COMPANY

    Hallmark Cards Inc.
  • Name

    Evan Bashoff

    Title

    Executive Director of Marketing

    COMPANY

    Toys 'R' Us, Inc.
  • Name

    Matthew Belkin

    Title

    VP Biz Dev

    COMPANY

    Live Nation, Inc.
  • Name

    Rebecca Bemrich

    Title

    Shopper Marketing Program Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Analia Benedetti

    Title

    Director Shopper Marketing and Multicultural Commercialization

    COMPANY

    Kellogg Company
  • Name

    Christine Bennett

    Title

    Worldwide Sales Director

    COMPANY

    SCA Promotions, Inc.
  • Name

    Laura Berger

    Title

    Shopper Marketing Manager

    COMPANY

    GlaxoSmithKline
  • Name

    Jenny Brodowsky

    Title

    Director of Sales, Programmatic & Audience Solutions

    COMPANY

    Live Nation, Inc.
  • Name

    Shaun Brown

    Title

    SVP - CPG & Digital Shopper

    COMPANY

    Momentum Worldwide
  • Name

    Aileen Burke

    Title

    V.P. Marketing and Promotions, U.S.A

    COMPANY

    Gateway Newstands
  • Name

    Maria Burke

    Title

    Marketing Specialist

    COMPANY

    Womble Carlyle Sandridge & Rice, LLP
  • Name

    Rich Butwinick

    Title

    President

    COMPANY

    MarketingLab, Inc.
  • Name

    Amy Callahan

    Title

    Chief Client Officer & Founder

    COMPANY

    Collective Bias
  • Name

    Elizabeth Campbell

    Title

    Senior Director of Marketing

    COMPANY

    McDonald's Corporation
  • Name

    Peter Cloutier

    Title

    Chief Marketing Officer

    COMPANY

    CatapultRPM
  • Name

    Renata Coleman

    Title

    Marketing Consultant

    COMPANY

    Educational Testing Service (ETS)
  • Name

    Sherry Courtney

    Title

    Business Affairs Manager

    COMPANY

    MillerCoors LLC
  • Name

    Risa Crandall

    Title

    VP Managing Director

    COMPANY

    Crisp
  • Name

    Linda Crowder

    Title

    Senior Director

    COMPANY

    Peapod, LLC
  • Name

    KL Daly

    Title

    Vice President Strategic Initiatives

    COMPANY

    CTL Global, Inc.
  • Name

    Janet Davy

    Title

    West Coast Director

    COMPANY

    Better Homes and Gardens
  • Name

    Tracy Dedes

    Title

    Senior Marketing Consultant

    COMPANY

    PwC
  • Name

    Jeffrey Dillon

    Title

    Director of Marketing & Digital Products

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Christine Dougherty

    Title

    Management Supervisor

    COMPANY

    Eric Mower And Associates
  • Name

    Amy Dragland-Johnson

    Title

    Director of Shopper Marketing

    COMPANY

    S.C. Johnson & Son, Inc.
  • Name

    Jillian Dugger

    Title

    Shopper Marketing Manager

    COMPANY

    GlaxoSmithKline
  • Name

    Dan Eisenberg

    Title

    Vice President

    COMPANY

    Blue Chip Marketing Worldwide
  • Name

    Aimee Englert

    Title

    Director, CPG Client Marketing

    COMPANY

    Valassis Communications, Inc.
  • Name

    Pepper Evans

    Title

    VP, Branding & Marketing

    COMPANY

    American Express Travel Related Services Company, Inc.
  • Name

    Shana Fajardo

    Title

    Associate Director, Corporate Partnerships

    COMPANY

    Share Our Strength
  • Name

    Matt Ferguson

    Title

    EVP, Managing Director, Brand Development

    COMPANY

    Eric Mower + Associates
  • Name

    Timothy Ferguson

    Title

    SVP, Head of Relationship Marketing

    COMPANY

    Geometry Global
  • Name

    Mike Finnegan

    Title

    VP, Programmatic & Product Innovation

    COMPANY

    Live Nation, Inc.
  • Name

    Chris Flesher

    Title

    Associate

    COMPANY

    Quotient Technology
  • Name

    Krista Forsberg

    Title

    VP of Marketing Services

    COMPANY

    YA Engage
  • Name

    Tracy Frisbie

    Title

    Shopper Marketing Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Erin Gady

    Title

    -

    COMPANY

    Fastenal Co.
  • Name

    Cynthia Galbincea

    Title

    GM, Retail Marketing

    COMPANY

    The Goodyear Tire & Rubber Company
  • Name

    Sam Gammell

    Title

    Associate Director, Marketing

    COMPANY

    The Capital Group
  • Name

    Michelle Garcia

    Title

    Sr Marketing Manager

    COMPANY

    Valassis Communications, Inc.
  • Name

    Ally Gill

    Title

    Vice President

    COMPANY

    TPN
  • Name

    Meghann Glick

    Title

    Sales Rep

    COMPANY

    Crisp - New York
  • Name

    Kelly Gloor

    Title

    Vice President

    COMPANY

    The Marketing Arm
  • Name

    Adam Gottsch

    Title

    Sales Director, Shopper

    COMPANY

    Yieldbot
  • Name

    Erika Greber

    Title

    Assistant Director of Marketing

    COMPANY

    Penguin Random House
  • Name

    Bob Gregg

    Title

    Solutions Consultant

    COMPANY

    The Nerdery
  • Name

    Jim Hadley

    Title

    Director of Partnership Marketing

    COMPANY

    United States Olympic Committee
  • Name

    Alexandria Henderson

    Title

    Manager, Brand Activation

    COMPANY

    ANA
  • Name

    Walt Henry

    Title

    Field Marketing Director

    COMPANY

    Dunkin' Brands, Inc.
  • Name

    Sarah Heximer

    Title

    Senior Account Supervisor

    COMPANY

    Eric Mower + Associates
  • Name

    Greg Hilt

    Title

    Director of Corporate Alliances

    COMPANY

    Six Flags Entertainment
  • Name

    Molly Hjelm

    Title

    Account Director, Brand Media

    COMPANY

    84.51
  • Name

    Lung Huang

    Title

    Head of Strategic Partnerships, Brand Media

    COMPANY

    84.51
  • Name

    Cara Kahaly

    Title

    Director, Shopper Marketing

    COMPANY

    GSK Consumer Healthcare
  • Name

    Michael Kaufman

    Title

    SVP, Brand Activation

    COMPANY

    ANA
  • Name

    Jasen Kelly

    Title

    VP Director of Shopper Marketing

    COMPANY

    MediaVest
  • Name

    Katherine Kendrick

    Title

    Shopper Marketing Manager

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Lauren Kiley

    Title

    Marketing Associate

    COMPANY

    Crisp
  • Name

    Andrew Kingery

    Title

    Director, Shopper and US Marketing

    COMPANY

    Beiersdorf Inc.
  • Name

    Jason Klinman

    Title

    Senior Marketing Planning Manager, Media Lead

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Jessica Krauser

    Title

    Lead Strategist

    COMPANY

    Syntegrate Consulting
  • Name

    Frank Kroger

    Title

    VP Shopper / Marketing

    COMPANY

    Valassis Communications, Inc.
  • Name

    Lisa Lantz

    Title

    Director, Strategic Solutions

    COMPANY

    SCA Promotions
  • Name

    Jennifer Lapso

    Title

    Business Development Director

    COMPANY

    Social Media Link
  • Name

    Genevieve Larocque

    Title

    Sr. Manager Consumer Insights

    COMPANY

    Aldo Group Inc.
  • Name

    Edith Llerena

    Title

    Shopper Marketing Manager

    COMPANY

    Heineken USA, Inc.
  • Name

    Kerry Lyons

    Title

    SVP, Sales & Marketing

    COMPANY

    House Party, Inc.
  • Name

    Lisa Mak

    Title

    Vice President, Marketing

    COMPANY

    Oil-Dri Corporation of America
  • Name

    Fabio Marciano

    Title

    Director BRU

    COMPANY

    Toys 'R' Us, Inc.
  • Name

    Michael Martaus

    Title

    Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Todd McClimans

    Title

    Solutions Engineer, Brand Media

    COMPANY

    84.51
  • Name

    Sue McEvoy

    Title

    Retail Marketing Manager

    COMPANY

    The Goodyear Tire & Rubber Company
  • Name

    Steve McGowan

    Title

    Director, Shopper Marketing

    COMPANY

    Mondelez International, Inc.
  • Name

    Merrily McGugan

    Title

    Director of Corporate Marketing

    COMPANY

    DataXu
  • Name

    Michael McMahon

    Title

    Executive Vice President, Shopper Solutions

    COMPANY

    Alcone Marketing Group
  • Name

    Ali Mirian

    Title

    SVP, Product

    COMPANY

    Collective Bias
  • Name

    Alma Montenegro

    Title

     

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Kanupriya Mundhra

    Title

     

    COMPANY

    ANA
  • Name

    Courtney Murphy

    Title

    Managing Director at TPN

    COMPANY

    TPN
  • Name

    Molly Nash

    Title

    Director of Platform Strategy

    COMPANY

    Yieldbot
  • Name

    Jennifer Nicodemus

    Title

    Associate Shopper Marketing Manager

    COMPANY

    Abbott
  • Name

    Mary Beth O'Mara

    Title

    Channel Portfolio Manager

    COMPANY

    Brown-Forman Corporation
  • Name

    Sally Olson

    Title

    Director of Merchandising

    COMPANY

    Fastenal Co.
  • Name

    Xavier Ponce

    Title

    Account Director - NE

    COMPANY

    IZEA
  • Name

    Jonathan Rhyan

    Title

    Senior Shopper Marketing Manager

    COMPANY

    Edgewell Personal Care Brands, LLC
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Gilberto Rodriguez

    Title

    Director, of Sales and Mobile Marketing

    COMPANY

    TouchTunes Music Corporation
  • Name

    Alysia Ross

    Title

    Director, Shopper Marketing

    COMPANY

    The Dannon Company, Inc.
  • Name

    Kati Rust

    Title

    Brand & Customer Marketing Mgr

    COMPANY

    Oil-Dri Corporation of America
  • Name

    Chris Saroka

    Title

    Vice President, Digital Sales

    COMPANY

    Valassis Communications, Inc.
  • Name

    Janice Schroeder

    Title

    Consumer Marketing Manager

    COMPANY

    American Greetings Corporation
  • Name

    Megan Simmons

    Title

    Production Coordinator

    COMPANY

    CMFG Life Insurance Company
  • Name

    Derly Smith

    Title

    Sr. Liaison, Mktg Strategy & Planning

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    LaTrina Spaulding

    Title

    Retail Marketing Manager

    COMPANY

    PLS Financial Services, Inc.
  • Name

    James Splinter

    Title

    Group Vice President,Corporate Strategy

    COMPANY

    Hormel Foods Corporation
  • Name

    Yasmeen Spotwood

    Title

    Shopper Marketing Manager

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Stephanie Steup

    Title

     

    COMPANY

    Social Media Link
  • Name

    Erin Styles

    Title

     

    COMPANY

    Starcom MediaVest Group
  • Name

    Kevin Sullivan

    Title

    Director of Business Develpoment

    COMPANY

    CTL Global, Inc. | Fielday Marketing
  • Name

    Tanvi Thake

    Title

    OTC BU Shopper Marketing Mananger

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Palmina Trombetta

    Title

     

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Prisca Tsai

    Title

     

    COMPANY

    Syntegrate Consulting
  • Name

    John Vail

    Title

    CMO

    COMPANY

    PrizeLogic
  • Name

    Theresa Van Den Eeden

    Title

    Retail Marketing Coordinator

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Dan Vanchieri

    Title

    CRO

    COMPANY

    Collective Bias
  • Name

    Kate Weis

    Title

    Sr Marketing Mgr

    COMPANY

    Time Inc.
  • Name

    Emma Weisberg

    Title

    SVP Marketplace Strategy

    COMPANY

    Yieldbot
  • Name

    Darion Wheeler

    Title

    Digital Product Manager

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Joel Wolinsky

    Title

    Vice President

    COMPANY

    Live Nation, Inc.
  • Name

    Soumia Zehri

    Title

     

    COMPANY

    Aldo Group Inc.
  • Name

    Cathy Zigler

    Title

    Ecommerce

    COMPANY

    Ace Hardware Corporation