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Business to Business Committee

The Business-to-Business Committee focuses on the unique challenges facing b-to-b marketers, including product, sales, target audiences, marketing communications strategy, agency management, the marketing/sales relationship, measurement, ROI and more.  This committee provides a forum for education; networking and discussion that helps elevate individuals in their respective organizations and enhances business-to-business marketing throughout the advertising industry as a whole.

Committee Chair: Bill Stabile, Executive Director, Branding, Advertising and Sponsorships, Siemens Corporation


Discussion Topics

  • The unique challenges in the b-to-b segment (versus the consumer segment)
  • Building strong b-to-b brands
  • Customer acquisition - lead generation
  • Best practices for sales and marketing to work together 
  • Maximizing the lifetime value of b-to-b customers
  • New communications tools, e.g., blogs
  • Effective b-to-b online media strategies
  • Keys to effective b-to-b creative
  • What’s working and what’s not in b-to-b online advertising
  • What’s wrong with most b-to-b advertising (and how to make it better)

Name Title Company
Bill Stabile (Chairperson) Executive Director Brand Marketing Communications Siemens Corporation
Bryan Adams Social Media Channel Manager Vanguard Group, Inc.
Matt Alcuri VP MasterCard Worldwide
Eric Andrews Vice President, Marketing Operations and Demand Juniper Networks
Patrick Andriani Manager, Advertising Verizon Wireless Inc.
Levi Aray Heavy Duty On Road Segment Manager BP P.l.c.
Erik Arfalk VP Communications & Branding Atlas Copco
Katie Armour Senior Manager, U.S. Travel, Hospitality and Leisure Sector Marketing Lead Deloitte
Tracy Avery Director of Strategic Marketing Travelers Insurance
Tyler Baram Asset Management and Banking Portfolio Marketing Lead KPMG LLP
Amy Walker Barrs Director, Brand Strategy Teradata Operations, Inc.
Barbara Basney Vice President, Global Advertising and Media Xerox Corporation
Craig Batten Director of Sales Sesame Place
Christina Bauer Sr. Marketing Manager Siemens Corporation
Caryn Bausch Product Marketing Manager Paychex Inc.
Natali BenEzra EMC Marketing Manager PricewaterhouseCoopers
David Berlin U. S. Marketing Director, Heavy Duty/OEM BP P.l.c.
Vidur Bhandari Principal A.T. Kearney, Inc.
Holly Bounds Digital Marketing Manager General Electric Energy
Adria Boyle Brand Marketing Manager Stanley Black & Decker, Inc.
Judy Breedlove Global Campaign Manager - HP Converged Infrastructure Hewlett-Packard Company
Scott Brueggeman Chief Marketing Officer CyrusOne Inc.
Nayyar Butt Global Head Marketing Metrics and Analysis Bloomberg L.P.
Kelly Caffrey Director, Institutional Acquisition Marketing TD AMERITRADE Holding Corp.
Alexzandra Caldwell-Wenman Product Marketing Manager Intuit Inc.
Ryan Carlton Manager, Customer and Dealer Marketing Hyundai Capital America
Ami Chitwood Sr. Brand Manager & Eminence - Social Media Team Deloitte
Taryn Chmielowicz Director of Marketing Meyer Distributing
Robin Choudhury Director, Brand Management and Head of Marketing for Insurance & Retirement Svs. & Wealth Management Svs. The Depository Trust & Clearing Corporation
Jennifer Ciotti Marketing Associate SEI
Austin Colcord Sr. Director, Enterprise Marketing LifeLock, Inc.
Eileen Conroy AVP, Marketing The Principal Financial Group
Suzanne Coupe US Sector Marketing Leader PricewaterhouseCoopers
Christian DeGobbi Manager, Marketing Strategies & Programs KPMG LLP
Aniko DeLaney Managing Director Bank of New York Mellon
Lawrence DiCapua Global Revenue Marketing Leader General Electric Company
Tim Donovan Senior Business Leader MasterCard Worldwide
Michael Doshier Vice President Retirement, Global Client Franklin Templeton Investments
Dwight Driskill Director, Special Markets, SeaWorld Texas SeaWorld Parks and Entertainment
Cindy Elledge Sr. Buyer/Strategic Sourcing Adobe Systems Incorporated
Barrett Erker Manager, Marketing Communications Enterprise Holdings, Inc.
Debra Feresten Director, Digital & Multichannel Marketing AXA Client Solutions
Louis Figurito Direct Marketing Specialist United States Postal Service
Russell Findlay Head of Marketing - CMO Hiscox
Caitlin Florance Head of Broker Marketing - Professions Hiscox
Jean Frohman Marketing Manager Ernst & Young LLP
Alicia Gomez Director, Premium Sales and New Media Universal Music Group
Sandhya Gorman Senior Marketing Manager Intel Corporation
Lisa Graham Senior Marketing Communications Specialist SEI
Patrick Graziano Director, Technology Marketing Merck & Co.
Caroline Guttman Vice President MUFG Union Bank, N.A.
Annette Hagood Director Xerox Corporation
Craig Hardin   SeaWorld Parks and Entertainment
Janyce Harper Head of Corporate Marketing Communications Unify Inc.
Larry Harris VP, Director of Marketing Bank of New York Mellon
Steven Harrison Senior Business Leader, Marketing MasterCard Worldwide
Erika Heald Head of Social Media & Content Marketing Anaplan
Cindy Hecht Assistant Manager, Branding and Corporate Communication Group Hitachi America, Ltd.
Mark Herzhauser Marketing Manager MetLife, Inc.
Hunter Hoffmann Head of US Communication Hiscox
John Howell Vice President, Marketing Enterprise Holdings, Inc.
Will Hummel Senior Marketing Manager - Channel Marketing and Emerging Markets Ferguson Enterprises
Donna Humphreys Director, Channel Marketing Enterprise Holdings, Inc.
Heather Hutson Financial Advisor Program Senior Marketing Manager Deloitte
Kim Iannucci Director MasterCard Worldwide
Barry Issberner Senior Director, Solutions & Product Marketing Motorola Solutions, Inc.
Sue Jacques Director Capital One Bank
Denee Jones VP, SME Strategy Manager Bank of the West
Jamie Jones Senior Marketing Manager Duke Realty Corporation
Jessica Joyner Marketing Project Manager Ingersoll Rand
Fred Kaynor Business Leader MasterCard Worldwide
John Keller Director, Brand & Reputation Deloitte
Kristine Kelley Head of Editorial and Content Strategy Grant Thornton LLP
Erica Klair Senior Business Leader MasterCard Worldwide
Soni Laing   Ryder System, Inc.
Jason Lakeman Senior Marketing Manager Robert Half International
Jodi Lebow Senior Demand Generation Manager Teradata Operations, Inc.
Carmen Levy Marketing Leader Deloitte Consulting
Mary Lewis Head of Marketing BT Global Services
Bart Lipinski Global IMC Manager Motorola Solutions, Inc.
Martha Lubynsky Marketing Manager PNC Bank, N. A.
Jennifer Luu Institutional Marketing Vanguard Group, Inc.
Terri Lynch eContent Manager Keysight Technologies, Inc.
Harbinder Maan Senior Manager, Trade Stewardship Almond Board of California
Cori MacCallum 2VP Marketing Travelers Insurance
Monya Mandich Director, Marketing Expedia, Inc.
Alice Marder Senior Manager, B2B Brand Strategy Cars.Com
Aileen Martucci Director American Express Travel Related Services Company, Inc.
Josephine Mastroserio Leader, Global Strategic Sourcing MasterCard Worldwide
Alicia McIlhinney Director of Marketing SEI
Keisha McKenzie Program Director, Branding, Social Media & Client Programs IBM Corporation
Sara Merena Senior Program Manager National Grid
Laura Mimura Senior Public Relations Manager, Vice President Marketing & Communications Key Corp.
Laura Misdom Director, Global Brand Management Avaya Inc.
Stephanie Mitrione Sr. Product Marketing Manager Florida Power & Light Co.
Paige Montgomery National Digital Marketing Manager Deloitte
Rita Moran Manager Business Customer Communications National Grid
Lissa Nakhwa Marketing Program Manager, Genomics Agilent Technologies
Srini Namineni Sr. Director, Financial Planning & Analysis Salesforce.com
Ann Nash EMC Marketing Leader PricewaterhouseCoopers
Jennifer Neuman VP Brand Strategy & Management US Bank
Kristina Nielsen VP, Digital Marketing Bank of the West
Eileen Nolan Social Media Manager Silicon Valley Bank
Shannon Nutter-Wiersbitzky Head of Institutional Marketing Vanguard Group, Inc.
Greg O'Keefe Market Development Manager Intel Corporation
Brian Owens Global Head, Brand Strategy EBay, Inc.
Lisa Pacenza Senior Marketing Manager Deloitte
Alyson Paine Online Marketing Manager Salesforce.com
Gregory Pesky Sr. Director/Marketing Factory Motor Parts
Kirk Peterson Institutional Marketing TD AMERITRADE Holding Corp.
Allen Plummer Integration Manager, Institutional Marketing Vanguard Group, Inc.
Brian Price Vice President, Marketing Hiscox
Rasheq Rahman Senior Advisor - Federal IMT IBM Corporation
Kathryne Reeves Vice President, Regional Marketing Nationwide
Lacey Rodgers Employee and Customer Engagement Leader General Electric Capital Services, Inc.
Jennifer Rook Senior Marketing Manager Elkay Manufacturing Company
Christine Royston Director, Global Marketing Campaigns Salesforce.com
Heide Sacher Corporate Vice President New York Life Insurance Company
Chris Schaper Sr. Manager, Brand & Advertising Sears Holdings Corporation
Kristina Schnepf Vice President, NA Communications The Goodyear Tire & Rubber Company
Norris Scott Vice President, Partnership Marketing NASCAR
Kevin Scully Director, Inside Sales Global Marketing IBM Corporation
Justin Sirna Marketing Manager Medical Components, Inc.
Vicky Sparks Sr. Mgr, Media Procurement & Circulation Strategy W.W. Grainger, Inc.
Carl Steffens Global Marketing Adobe Systems Incorporated
Diane Sterritt Director, Research and Learning SEI
Kathleen Sulgit Director, Marketing Operations Plantronics, Inc.
Charles Taylor Market Development Leader KPMG LLP
Donna Terman SVP, Global B2B Marketing MasterCard Worldwide
Mary Thornhill Lead Marketing Specialist, Consulting Tech Services Deloitte
Kristin Toli Marketing Communications Manager, Advertising and Brand Management Liberty Mutual Group
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Heidi Walczak Product Marketing Manager Motorola Solutions, Inc.
Dorinda Walker Director, Women's & Multicultural Prudential Insurance Company of America
Gary Wells VP - Government Stanley Black & Decker, Inc.
Carolyn Werner Marketing Manager Hiscox
Hilary Williams Content Manager E*Trade Financial Corp.
Betsy Wilson Director, Global Advertising & Relationship Marketing United Parcel Service, Inc. (UPS)
Helen Wu Marketing Communications Siemens Industry, Inc.
Hua Szu Yang Sales Analytics and Strategy Associate JPMorgan Chase & Co.
Jennifer Young Senior Director, Advertising and Consumer Research Robert Half

Next Meeting(s)

Business-to-Business
Tuesday, May 5, 2015
New York , NY

Business-to-Business
Tuesday, August 4, 2015
New York , NY

Business-to-Business
Tuesday, October 20, 2015
New York , NY

Prior Meeting(s)

Business-to-Business
Tuesday, February 24, 2015
New York , NY

Business-to-Business
Tuesday, November 4, 2014
New York , NY

Business-to-Business
Thursday, August 7, 2014
Sunnyvale , CA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Sponsorship & Event Marketing

New York, NY

Digital & Social

Atlanta, GA

Integrated Marketing

Chicago, IL

Media Leadership

New York, NY

Mobile Marketing

New York, NY

Multicultural Marketing & Diversity

Universal City, CA

Business-to-Business

New York, NY

Digital & Social

Plano, TX

Shopper Marketing

Chicago, IL

Digital & Social, West Coast Chapter

Torrance, CA

Full Committee Schedule