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Business to Business Committee

The Business-to-Business Committee focuses on the unique challenges facing b-to-b marketers, including product, sales, target audiences, marketing communications strategy, agency management, the marketing/sales relationship, measurement, ROI and more.  This committee provides a forum for education; networking and discussion that helps elevate individuals in their respective organizations and enhances business-to-business marketing throughout the advertising industry as a whole.

Committee Chair: Bill Stabile, Executive Director Brand Marketing Communications, Siemens Corporation

Discussion Topics

  • The unique challenges in the b-to-b segment (versus the consumer segment)
  • Building strong b-to-b brands
  • Customer acquisition - lead generation
  • Best practices for sales and marketing to work together 
  • Maximizing the lifetime value of b-to-b customers
  • New communications tools, e.g., blogs
  • Effective b-to-b online media strategies
  • Keys to effective b-to-b creative
  • What’s working and what’s not in b-to-b online advertising
  • What’s wrong with most b-to-b advertising (and how to make it better)

Name Title Company
Bill Stabile (Chairperson) Executive Director Brand Marketing Communications Siemens Corporation
Bryan Adams Social Media Channel Manager Vanguard Group, Inc.
Ashley Agard Head of Marketing, IAN Voya Financial
Matt Alcuri VP MasterCard Worldwide
Eric Andrews Vice President, Marketing Operations and Demand Juniper Networks
Patrick Andriani Manager, Advertising Verizon Wireless Inc.
Levi Aray Heavy Duty On Road Segment Manager BP P.l.c.
Erik Arfalk VP Communications & Branding Atlas Copco Compressors LLC
Katie Armour National Marketing Manager, Consumer Products Deloitte
Donna August Director, B2B Marketing Cars.Com
Tracy Avery Director of Strategic Marketing Travelers Insurance
Tyler Baram Marketing and Account Management Associate KPMG LLP
Amy Walker Barrs Director, Brand Strategy Teradata Operations, Inc.
Barbara Basney Vice President, Global Advertising and Media Xerox Corporation
Craig Batten Director of Sales Sesame Place
Christina Bauer Sr. Marketing Manager Siemens Corporation
Caryn Bausch Product Marketing Manager Paychex Inc.
Natali BenEzra EMC Marketing Manager PricewaterhouseCoopers
David Berlin U. S. Marketing Director, Heavy Duty/OEM BP P.l.c.
Vidur Bhandari Principal A.T. Kearney, Inc.
Len Blaifeder VP, Director of Advertising Bank of New York Mellon
Holly Bounds Digital Marketing Manager General Electric Energy
Adria Boyle Brand Marketing Manager Stanley Black & Decker, Inc.
Becky Brajner Sr. Marketing Design & Brand Manager Global Experience Specialists (GES)
Judy Breedlove Marketing Program Manager Hewlett-Packard Company
Scott Brueggeman Chief Marketing Officer CyrusOne Inc.
Nayyar Butt Global Head Marketing Metrics and Analysis Bloomberg L.P.
Kelly Caffrey Program Manager TD AMERITRADE Holding Corp.
Alexzandra Caldwell-Wenman Product Marketing Manager Intuit Inc.
Heather Campbell Product Manager Intel Corporation
Ryan Carlton Manager, Branding and Communications Hyundai Capital America
Ami Chitwood Sr. Manager - Social Media Deloitte
Taryn Chmielowicz Director of Marketing Services Meyer Distributing
Robin Choudhury Director, Marketing The Depository Trust & Clearing Corporation
Jennifer Ciotti Marketing Associate SEI
Austin Colcord Sr. Director, Enterprise Marketing LifeLock, Inc.
Eileen Conroy AVP, Marketing The Principal Financial Group
Natalie Davis Brand Strategist Dell Inc.
Aniko DeLaney Managing Director Bank of New York Mellon
Lawrence DiCapua Global Revenue Marketing Leader General Electric Company
Pam Didner Integrated Marketing Manager Intel Corporation
Tim Donovan Senior Business Leader MasterCard Worldwide
Michael Doshier Vice President Retirement, Global Client Franklin Templeton Investments
Dwight Driskill Director, Special Markets, SeaWorld Texas SeaWorld Parks and Entertainment
Cindy Elledge Sr. Buyer/Strategic Sourcing Adobe Systems Incorporated
Pamela Eng Senior Product Marketing Manager DoubleClick
Barrett Erker Manager, Marketing Communications Enterprise Holdings, Inc.
Debra Feresten Marketing & Strategy | Chubb Accident & Health Division Chubb Corporation
Louis Figurito Direct Marketing Specialist United States Postal Service
Russell Findlay Head of Marketing - CMO Hiscox
Caitlin Florance Partner & Professions Manager Hiscox
Jean Frohman Marketing Manager Ernst & Young LLP
Alicia Gomez Director, Premium Sales and New Media Universal Music Group
Rashmi Gopinath Accelerated Leadership Program Intel Corporation
Sandhya Gorman Senior Marketing Manager Intel Corporation
Lisa Graham Senior Marketing Communications Specialist SEI
Patrick Graziano Director, Technology Marketing Merck & Co.
Angela Gust Marketing Strategist 3M
Caroline Guttman Vice President MUFG Union Bank, N.A.
Annette Hagood Director Xerox Corporation
Craig Hardin   SeaWorld Parks and Entertainment
Janyce Harper Head of Corporate Marketing Communications Unify Inc.
Larry Harris Marketing Communications Manager Bank of New York Mellon
Steven Harrison Senior Business Leader, Marketing MasterCard Worldwide
Erika Heald Head of Social Media & Content Marketing Anaplan
Cindy Hecht Assistant Manager, Branding and Corporate Communication Group Hitachi America, Ltd.
Mark Herzhauser Marketing Manager MetLife, Inc.
Hunter Hoffmann Head of US Communication Hiscox
John Howell Vice President, Marketing Enterprise Holdings, Inc.
Will Hummel Senior Marketing Manager - Channel Marketing and Emerging Markets Ferguson Enterprises
Donna Humphreys Marketing Manager Enterprise Holdings, Inc.
Heather Hutson Sr. Communications Associate Deloitte
Kim Iannucci Director MasterCard Worldwide
Daniel Infanti SVP, Marketing and Advertising CIT Group, Inc.
Barry Issberner Senior Director, Solutions & Product Marketing Motorola Solutions, Inc.
Sue Jacques Director Capital One Bank
Denee Jones VP, SME Strategy Manager Bank of the West
Jessica Joyner   Chiquita Brands International, Inc.
Fred Kaynor Business Leader MasterCard Worldwide
Edward Keller Head of Integrated Marketing Grant Thornton LLP
John Keller Director, Brand & Reputation Deloitte
Kristine Kelley Head of Editorial and Content Strategy Grant Thornton LLP
Erica Klair Senior Business Leader MasterCard Worldwide
Soni Laing   Ryder System, Inc.
Jason Lakeman Senior Marketing Manager Robert Half International
Jodi Lebow Senior Demand Generation Manager Teradata Operations, Inc.
Carmen Levy Senior Marketing Manager, Tax Deloitte Consulting
Mary Lewis Head of Marketing BT Global Services
Bart Lipinski Global IMC Manager Motorola Solutions, Inc.
Joy Lopez Senior Consultant KPMG LLP
Martha Lubynsky Marketing Manager PNC Bank, N. A.
Jennifer Luu Institutional Marketing Vanguard Group, Inc.
Terri Lynch eContent Manager Keysight Technologies, Inc.
Harbinder Maan Senior Manager, Trade Stewardship Almond Board of California
Cori MacCallum 2VP Marketing Travelers Insurance
Emma Mallinder COO for Marketing BlackRock, Inc.
Monya Mandich Director, Marketing Expedia, Inc.
Alice Marder Senior Manager, B2B Brand Strategy Cars.Com
Aileen Martucci Director American Express Travel Related Services Company, Inc.
Josephine Mastroserio Leader, Global Strategic Sourcing MasterCard Worldwide
Eva May Vice President, Marketing Edith Sanford Breast Cancer Foundation
Alicia McIlhinney Director of Marketing SEI
Keisha McKenzie Program Director, Branding, Social Media & Client Programs IBM Corporation
Sara Merena Senior Program Manager National Grid
Laura Mimura Senior Public Relations Manager, Vice President Marketing & Communications Key Corp.
Laura Misdom Director, Global Brand Management Avaya Inc.
Stephanie Mitrione Sr. Product Marketing Manager Florida Power & Light Co.
Paige Montgomery National Digital Marketing Manager Deloitte
Rita Moran Manager Business Customer Communications National Grid
Teresa Muehlenkamp Director of Marketing, Catering Panera Bread, LLC
Maureen Murphy Senior Business Leader Visa Inc.
Lissa Nakhwa Marketing Program Manager, Genomics Agilent Technologies
Srini Namineni Program Director, Marketing IBM Corporation
Ann Nash EMC Marketing Leader PricewaterhouseCoopers
Jennifer Neuman VP Brand Strategy & Management US Bank
Kristina Nielsen VP, Interactive Marketing Bank of the West
Eileen Nolan Social Media Manager Silicon Valley Bank
Shannon Nutter-Wiersbitzky Head of Institutional Marketing Vanguard Group, Inc.
Greg O'Keefe Market Development Manager Intel Corporation
Brian Owens Global Head, Brand Strategy EBay, Inc.
Lisa Pacenza Senior Marketing Manager Deloitte
Alyson Paine Online Marketing Manager Salesforce.com
Gregory Pesky Sr. Director/Marketing Factory Motor Parts
Kirk Peterson Institutional Marketing TD AMERITRADE Holding Corp.
Allen Plummer Integration Manager, Institutional Marketing Vanguard Group, Inc.
Brian Price Vice President, Marketing Hiscox
Rasheq Rahman Senior Advisor - Federal IMT IBM Corporation
Kathryne Reeves Vice President, Regional Marketing Nationwide
Lacey Rodgers Communications Leader General Electric Capital Services, Inc.
David Rodriguez Global Consumer Insights General Mills, Inc.
Christine Royston Director, Global Marketing Campaigns Salesforce.com
Heide Sacher Corporate Vice President New York Life Insurance Company
Chris Schaper Group Manager, National Advertising Sprint Communications
Kristina Schnepf Vice President, NA Communications The Goodyear Tire & Rubber Company
Norris Scott Vice President, Partnership Marketing NASCAR
Kevin Scully Director, Inside Sales Global Marketing IBM Corporation
Justin Sirna Marketing Manager Medical Components, Inc.
Vicky Sparks Sr. Mgr, Media Procurement & Circulation Strategy W.W. Grainger, Inc.
Carl Steffens Director Adobe Systems Incorporated
Diane Sterritt Director, Research and Learning SEI
Kathleen Sulgit Director, Marketing Operations Plantronics, Inc.
Charles Taylor Market Development Leader KPMG LLP
Donna Terman SVP, Global B2B Marketing MasterCard Worldwide
Mary Thornhill Marketing Associate Deloitte
Kristin Toli Marketing Communications Manager, Advertising and Brand Management Liberty Mutual Group
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Heidi Walczak Product Marketing Manager Motorola Solutions, Inc.
Dorinda Walker Director, Women's & Multicultural Prudential Insurance Company of America
Gary Wells VP - Government Stanley Black & Decker, Inc.
Carolyn Werner Broker & Brand Activation Manager Hiscox
Hilary Williams Marketing Manager E*Trade Financial Corp.
Betsy Wilson Director, Global Advertising & Relationship Marketing United Parcel Service, Inc. (UPS)
Natalie Woll Business Leader Visa Inc.
Helen Wu Marketing Communications Siemens Industry, Inc.
Hua Szu Yang Sales Analytics and Sales Finance JPMorgan Chase & Co.
Jennifer Young Senior Director, Advertising and Research Robert Half

Next Meeting(s)

Tuesday, February 24, 2015
New York , NY

Tuesday, May 5, 2015
New York , NY

Tuesday, August 4, 2015
New York , NY

Tuesday, October 20, 2015
New York , NY

Prior Meeting(s)

Tuesday, November 4, 2014
New York , NY

Thursday, August 7, 2014
Sunnyvale , CA

Wednesday, April 30, 2014
Chicago , IL

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Media Leadership

New York, NY

Digital & Social

New York, NY

Mobile Marketing

New York, NY

Sponsorship & Event Marketing

New York, NY


New York, NY

Joint Meeting of Production Management and Advertising Financial Management, West Coast Chapter

Los Angeles, CA

Research & Measurement

New York, NY

Multicultural Marketing & Diversity

New York, NY

Digital & Social, West Coast Chapter

Oakland, CA

Advertising Financial Management

New York, NY

Full Committee Schedule