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Business to Business Committee

The Business-to-Business Committee focuses on the unique challenges facing b-to-b marketers, including product, sales, target audiences, marketing communications strategy, agency management, the marketing/sales relationship, measurement, ROI and more.  This committee provides a forum for education; networking and discussion that helps elevate individuals in their respective organizations and enhances business-to-business marketing throughout the advertising industry as a whole.

ANA and ABM (American Business Media) are collaborating on an intimate gathering of b-to-b senior marketers and media partners to discuss key issues and challenges facing the industry.  This "B-to-B Marketer & Media Partner Summit" will take place on October 22 in New York.  Click here for more information.

Committee Chair: Bill Stabile, Executive Director Brand Marketing Communications, Siemens Corporation


Discussion Topics

  • The unique challenges in the b-to-b segment (versus the consumer segment)
  • Building strong b-to-b brands
  • Customer acquisition - lead generation
  • Best practices for sales and marketing to work together 
  • Maximizing the lifetime value of b-to-b customers
  • New communications tools, e.g., blogs
  • Effective b-to-b online media strategies
  • Keys to effective b-to-b creative
  • What’s working and what’s not in b-to-b online advertising
  • What’s wrong with most b-to-b advertising (and how to make it better)

Name Title Company
Bill Stabile (Chairperson) Executive Director Brand Marketing Communications Siemens Corporation
Matt Alcuri VP MasterCard Worldwide
Elizabeth Anderson Senior Copywriter QBE
Eric Andrews Vice President, Marketing Operations and Demand Juniper Networks
Patrick Andriani Manager, Advertising Verizon Wireless Inc.
Levi Aray   BP P.l.c.
Erik Arfalk VP Communications & Branding Atlas Copco Compressors LLC
Katie Armour National Marketing Manager, Consumer Products Deloitte
Donna August Director, B2B Marketing Cars.Com
Tracy Avery Director of Strategic Marketing Travelers Insurance
Tyler Baram Marketing and Account Management Associate KPMG LLP
Barbara Basney Vice President, Global Advertising and Media Xerox Corporation
Craig Batten Director of Sales Sesame Place
Christina Bauer Sr. Marketing Manager Siemens Corporation
Natali BenEzra EMC Marketing Manager PricewaterhouseCoopers
David Berlin U. S. Marketing Director, Heavy Duty/OEM BP P.l.c.
Bob Beverage Vice President, Marketing & Sales NTC
Vidur Bhandari Principal A.T. Kearney, Inc.
Len Blaifeder VP, Director of Advertising Bank of New York Mellon
Holly Bounds   General Electric Energy
Judy Breedlove Marketing Program Manager Hewlett-Packard Company
Scott Brueggeman Chief Marketing Officer CyrusOne Inc.
Nayyar Butt Global Head Marketing Metrics and Analysis Bloomberg L.P.
Kelly Caffrey Program Manager TD AMERITRADE Holding Corp.
Alexzandra Caldwell-Wenman   Intuit Inc.
Heather Campbell Product Manager Intel Corporation
Ryan Carlton Manager, Branding and Communications Hyundai Capital America
Ami Chitwood Sr. Manager - Social Media Deloitte
Taryn Chmielowicz Director of Marketing Services Meyer Distributing
Jennifer Ciotti Marketing Associate SEI
Austin Colcord Sr. Director, Enterprise Marketing LifeLock, Inc.
Eileen Conroy AVP, Marketing The Principal Financial Group
Aniko DeLaney Managing Director Bank of New York Mellon
Lawrence DiCapua Global Revenue Marketing Leader General Electric Company
Pam Didner Integrated Marketing Manager Intel Corporation
Tim Donovan Senior Business Leader MasterCard Worldwide
Michael Doshier Vice President Retirement, Global Client Franklin Templeton Investments
Dwight Driskill Director, Special Markets, SeaWorld Texas SeaWorld Parks and Entertainment
Cindy Elledge Sr. Buyer/Strategic Sourcing Adobe Systems Incorporated
Louis Figurito Direct Marketing Specialist United States Postal Service
Russell Findlay Head of Marketing - CMO Hiscox
Caitlin Florance Partner & Professions Manager Hiscox
Alexandra Galindez VP, Women & Multi-Cultural Marketing Prudential Insurance Company of America
Alicia Gomez Director, Premium Sales and New Media Universal Music Group
Sandhya Gorman Senior Marketing Manager Intel Corporation
Lisa Graham Senior Marketing Communications Specialist SEI
Angela Gust Marketing Strategist 3M
Caroline Guttman Vice President MUFG Union Bank, N.A.
Annette Hagood Director Xerox Corporation
Craig Hardin   SeaWorld Parks and Entertainment
Janyce Harper Head of Corporate Marketing Communications Unify Inc.
Larry Harris Marketing Communications Manager Bank of New York Mellon
Steven Harrison Senior Business Leader, Marketing MasterCard Worldwide
Erika Heald Head of Social Media & Content Marketing Anaplan
Cindy Hecht Assistant Manager, Branding and Corporate Communication Group Hitachi America, Ltd.
Mark Herzhauser Marketing Manager MetLife, Inc.
Hunter Hoffmann Head of US Communication Hiscox
John Howell Vice President, Marketing Enterprise Holdings, Inc.
Donna Humphreys Marketing Manager Enterprise Holdings, Inc.
Heather Hutson Sr. Communications Associate Deloitte
Kim Iannucci Director MasterCard Worldwide
Daniel Infanti SVP, Marketing and Advertising CIT Group, Inc.
Barry Issberner Senior Director, Solutions & Product Marketing Motorola Solutions, Inc.
Sue Jacques Director Capital One Bank
Denee Jones VP, SME Strategy Manager Bank of the West
Fred Kaynor Business Leader MasterCard Worldwide
John Keller Director, Brand & Reputation Deloitte
Edward Keller Head of Integrated Marketing Grant Thornton LLP
Kristine Kelley Head of Editorial and Content Strategy Grant Thornton LLP
Erica Klair Senior Business Leader MasterCard Worldwide
Soni Laing   Ryder System, Inc.
Jason Lakeman Senior Marketing Manager Robert Half International
Mary Lewis Head of Marketing BT Global Services
Bart Lipinski Global IMC Manager Motorola Solutions, Inc.
Martha Lubynsky Marketing Manager PNC Bank, N. A.
Jennifer Luu Institutional Marketing Vanguard Group, Inc.
Terri Lynch eContent Manager Agilent Technologies
Harbinder Maan Manager, Industrial & Food Services, Global Mktg and Comms Almond Board of California
Cori MacCallum 2VP Marketing Travelers Insurance
Monya Mandich Director, Marketing Expedia, Inc.
Alice Marder Senior Manager, Integrated Marketing Cars.Com
Aileen Martucci Director American Express Travel Related Services Company, Inc.
Josephine Mastroserio Leader, Global Strategic Sourcing MasterCard Worldwide
Alicia McIlhinney Director of Marketing SEI
Keisha McKenzie   IBM Corporation
Sara Merena Senior Program Manager National Grid
Laura Mimura Senior Public Relations Manager, Vice President Marketing & Communications Key Corp.
Laura Misdom Director, Global Brand Management Avaya Inc.
Stephanie Mitrione Sr. Product Marketing Manager Florida Power & Light Co.
Paige Montgomery National Digital Marketing Manager Deloitte
Rita Moran Manager Business Customer Communications National Grid
Amanda Naiman Marketing Communications Manager Siemens Corporation
Lissa Nakhwa Marketing Program Manager, Genomics Agilent Technologies
Ann Nash EMC Marketing Leader PricewaterhouseCoopers
Jennifer Neuman VP Brand Strategy & Management US Bank
Kristina Nielsen VP, Interactive Marketing Bank of the West
Eileen Nolan Social Media Manager Silicon Valley Bank
Alan Numsuwan Marketing Manager Deloitte
Shannon Nutter-Wiersbitzky Head of Institutional Marketing Vanguard Group, Inc.
Greg O`Keefe Market Development Manager Intel Corporation
Brian Owens Global Head, Brand Strategy EBay, Inc.
Lisa Pacenza Senior Marketing Manager Deloitte
Alyson Paine Online Marketing Manager Salesforce.com
Gregory Pesky Sr. Director/Marketing Factory Motor Parts
Kirk Peterson Institutional Marketing TD AMERITRADE Holding Corp.
Allen Plummer Integration Manager, Institutional Marketing Vanguard Group, Inc.
Brian Price Vice President, Marketing Hiscox
Kathryne Reeves Vice President, Regional Marketing Nationwide
Lacey Rodgers Communications Leader General Electric Capital Services, Inc.
David Rodriguez Global Consumer Insights General Mills, Inc.
Christine Royston Director, Global Marketing Campaigns Salesforce.com
Heide Sacher Corporate Vice President New York Life Insurance Company
Chris Schaper Group Manager, National Advertising Sprint Communications
Kristina Schnepf Public Affairs Leader The Dow Chemical Co.
Norris Scott Vice President, Partnership Marketing NASCAR
Kevin Scully Director, Inside Sales Global Marketing IBM Corporation
Robin Shapiro Director, Marketing The Depository Trust & Clearing Corporation
Justin Sirna Marketing Manager Medical Components, Inc.
Vicky Sparks Sr. Mgr, Media Procurement & Circulation Strategy W.W. Grainger, Inc.
Carl Steffens Director Adobe Systems Incorporated
Diane Sterritt Director, Research and Learning SEI
Kathleen Sulgit Director, Marketing Operations Plantronics, Inc.
Charles Taylor Market Development Leader KPMG LLP
Donna Terman SVP, Global B2B Marketing MasterCard Worldwide
Mary Thornhill Marketing Associate Deloitte
Jessica Threatt   Chiquita Brands International, Inc.
Kristin Toli Marketing Communications Manager, Advertising and Brand Management Liberty Mutual Group
Christy Uher Ferguson Director, Applications Communication Strategy Teradata Operations, Inc.
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Heidi Walczak Product Marketing Manager Motorola Solutions, Inc.
Dorinda Walker Director, Women's & Multicultural Prudential Insurance Company of America
Carolyn Werner Broker & Brand Activation Manager Hiscox
Betsy Wilson Director, Global Advertising & Relationship Marketing United Parcel Service, Inc. (UPS)
Helen Wu Marketing Communications Siemens Industry, Inc.
Hua Szu Yang   JPMorgan Chase & Co.
Jennifer Young Senior Director, Advertising and Research Robert Half International

Next Meeting(s)

Business-to-Business
Tuesday, November 4, 2014
New York , NY

Prior Meeting(s)

Business-to-Business
Thursday, August 7, 2014
Sunnyvale , CA

Business-to-Business
Wednesday, April 30, 2014
Chicago , IL

Business-to-Business
Wednesday, February 12, 2014
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Sponsorship & Event Marketing

Chicago, IL

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

Agency Relations

New York, NY

Media Leadership

New York, NY

Agency Relations, West Coast Chapter

Glendale, CA

Social Media, West Coast Chapter

San Mateo, CA

Business-to-Business

New York, NY

Social Media

New York, NY

Digital Marketing

New York, NY

Full Committee Schedule