2024 ANA Masters of B2B Marketing Conference | Events & Webinars | ANA

About  |  Speakers  |  Agenda  |  Venue  |  Awards Gala  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Awards Gala  |  Related Content  |  Pricing  |  Registration

Innovate. Integrate. Elevate.

Navigating above and beyond B2B boundaries.

As the B2B landscape continues to transform, the 2024 Masters of B2B Marketing Conference, June 12–14 in Naples, Fla., explores and celebrates not only tried-and-true priorities like go-to-market strategies and demand generation but innovative ideas and insights that go beyond B2B boundaries.

From the influence of generative AI to the shifting dynamics of buyer behaviors, this conference is a compass guiding you through the ongoing transformation of B2B marketing. Join us as this year's speakers uncover breakthrough strategies, discuss the marketing/sales/C-suite relationship, unveil insights from a groundbreaking marketing measurement study, and more.

What’s more, this conference hosts the prestigious B2 Awards Gala — an occasion to celebrate the most creative, strategic, and growth-driving marketing and advertising produced by marketers like you.

Immerse yourself in the conference experience to capitalize on invaluable networking opportunities with chief marketing officers, chief creative officers, heads of B2B agencies, and industry veterans eager to propel B2B marketing to new heights.

Register Now

Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.

Join here virtually on the day of the event Be in the know with the latest ANA content

Thank you for registering for the 2024 ANA Masters of B2B Marketing Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

Confirmed Speakers


More thought leaders to be added soon!
Lou Aversano

Chief Brand and Marketing Officer

The Cigna Group

Don McGuire

Senior Vice President and Chief Marketing Officer

Qualcomm Incorporated

Lynn Teo

CMO

Northwestern Mutual

Michael Treff

CEO

Code and Theory

Your Venue


The Ritz-Carlton, Naples | 280 Vanderbilt Beach Rd, Naples, FL 34108


For those registered to attend the conference in person, the ANA has negotiated a special room rate of $359 per night at the host venue, the newly transformed Ritz-Carlton, Naples, which offers exquisitely appointed suites featuring bespoke furnishings and breathtaking views of the beach and sunsets over the Gulf of Mexico.

The cut-off date to obtain this discounted rate is Monday, May 20, 2024, after which prevailing rates apply.

HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.

 

Make your room reservation

Event App and Virtual Experience



AI-Powered Networking App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

 

Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)


Virtual Event Platform

Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers

Register Now

Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.

Join here virtually on the day of the event Be in the know with the latest ANA content

Thank you for registering for the 2024 ANA Masters of B2B Marketing Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.


The 2023 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Gregory Boosin, Executive Vice President, Global B2B & Product Marketing, Mastercard
  • Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
  • Richard Sanderson, Marketing, Sales & Communications Officer Practice Leader, Spencer Stuart

About  |  Speakers  |  Agenda  |  Venue  |  Awards Gala  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Awards Gala  |  Related Content  |  Pricing  |  Registration