2024 ANA Masters of B2B Marketing Conference | Events & Webinars | ANA

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Awards Gala  |  Pricing  |  Registration

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Awards Gala  |  Related Content  |  Pricing  |  Registration

Registration for this event is no longer available.

To reinstate your registration, please email registration@ana.net.

Access the Virtual Event Platform

Thank you for registering for the 2024 ANA Masters of B2B Marketing Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

Master the Next Era of B2B Marketing

The 2024 ANA Masters of B2B Marketing Conference is your gateway to mastering the next era of B2B marketing transformation. Engage with a diverse lineup of industry leaders and immerse yourself in insightful masterclasses. This event promises to equip you with the tools and knowledge necessary for success in today's dynamic business landscape.

Learn how the evolution of buyer behavior is shaping the future of marketing strategies and gain valuable insights into leveraging data-driven approaches in an AI-driven world. Be among the first to explore the latest research on the value of B2B marketing.

Celebrate innovation and excellence alongside industry peers as we recognize the most impactful B2B marketing and advertising initiatives at the annual B2 Awards Dinner and Gala. More than 50 awards will be presented including the Members’ Choice Award, the only award selected by ANA client-side marketers. It honors the best campaign of 2023 as selected by the Top Jury and chosen from the highest-scoring entries.

Don't miss this exclusive opportunity to network with leading chief marketing officers, chief creative officers, B2B agency leaders, and seasoned industry experts. Secure your spot now and revolutionize your B2B marketing strategy.


Key Takeaways:
  • B2B AI Strategy Mastery
  • Balancing Sustainability and the Bottom Line
  • Future-Ready Branding Strategies
  • Transformational Growth Secrets
  • Decoding the B2B Buyer using AI
  • Brand-to-Demand Alignment
  • The New B2B Landscape: Shaped by Buyers

Conference Speakers

Lou Aversano

Chief Brand and Marketing Officer

The Cigna Group

Kandace Barker

Head of B2B Strategy


Linda Brunner

Senior Vice President, Head of IT Digital Customer Experience

Siemens Healthineers

Pierluigi Cumo

VP, B2B Marketing, North America


Stephen Diorio

Managing Director

Revenue Enablement Institute

Craig Duxbury

Global President

Stein IAS

Charlie Echeverry

Founder, CEO


David Edelman

Senior Lecturer of Business Administration Harvard Business School

Former CMO at Aetna, a CVS Health Company

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Amy Grucela

SVP of Marketing Strategy


Joy Jarrett



Dipti Kachru

Global Chief Marketing Officer

Broadridge Financial

Marc Keating

Chief Innovation Officer

Stein IAS

Jonathan Knowles


Type 2 Consulting

Roy Eduardo Kokoyachuk

Co-Founder and Principal


Suzanne Kounkel

Global and US Chief Marketing Officer


Aaron Levin

Head of Technology Marketing


Mike Linton


CMO Confidential Podcast

Bob Liodice

Chief Executive Officer


Jeff Lowe

Chief Commercial Officer

SMART Technologies

Lisa Maxwell

Vice President, B2B Marketing for Digital Partnerships


Kim McNeil-Downs

Managing Director, US Marketing Excellence Leader

Deloitte (2021 B2 Award Winner)

Eric Miller

Marketing Leader- Home Centers

Owens Corning

Roula Nasser

Chief Financial Officer

SMART Technologies

Laurence Newell

Managing Director, Americas

Brand Finance

Lorenzo Papa

SVP, Strategic Partnerships


Lisha Perez

Partnership Lead, The B2B Institute


Trent Perrotto

VP, External Communications

Johnson Controls

Deena Piquion

Chief Growth & Disruption Officer


Kate Rodgers

Global Brand Media Director

GE Healthcare

Debbie Schildkraut

VP, Business Marketing Practice


Mike Shea

Executive Vice President of Sales and Marketing

Dodge® Industrial

Lynn Teo


Northwestern Mutual

Anthony Toguchi

Head of Institutional Digital Marketing


Michael Treff


Code and Theory

Peter Weinberg



Rob Whitney

Vice President, Marketing & Innovation

Univar Solutions

Bill Zengel

Senior Vice President, Business Marketing Practice


Your Venue

The Ritz-Carlton, Naples | 280 Vanderbilt Beach Rd, Naples, FL 34108

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $359 per night at the host venue, the newly transformed Ritz-Carlton, Naples, which offers exquisitely appointed suites featuring bespoke furnishings and breathtaking views of the beach and sunsets over the Gulf of Mexico. Sign up for the free Marriott Bonvoy program to enjoy complimentary Wi-Fi and other benefits while staying at the Ritz-Carlton, Naples.

The cut-off date to obtain this discounted rate is Friday, May 24, 2024, after which prevailing rates apply.

HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.

Event App and Virtual Experience

AI-Powered Networking App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)

Virtual Event Platform

Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Registration for this event is no longer available.

To reinstate your registration, please email registration@ana.net.

Access the Virtual Event Platform

Thank you for registering for the 2024 ANA Masters of B2B Marketing Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

The 2023 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Gregory Boosin, Executive Vice President, Global B2B & Product Marketing, Mastercard
  • Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
  • Richard Sanderson, Marketing, Sales & Communications Officer Practice Leader, Spencer Stuart

Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Awards Gala  |  Pricing  |  Registration

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Awards Gala  |  Related Content  |  Pricing  |  Registration