In-House Agency, West Coast Chapter Committee


The In-House Agency, West Coast Chapter Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

Committee Chair: 
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International

ANA staff managing the In-House Agency, West Coast Chapter Committee are Greg Wright and Crystal Albanese.


 Discussion Topics

  • Getting great creative
  • In-house agencies (creative, media, social media, communications, etc.)
  • Internal evaluations
  • Measuring performance
  • Creative/assignment briefs
  • Managing integrated marketing communications programs
  • Working with external agencies
  • Video production
  • Managing culture and staff
  • Process excellence
  • The cost/value equation
  • Digital asset management

Leadership Initiatives

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

name title company
Jessica Cipolla-Tario (Chairperson) Senior Vice President Advertising and Content MGM Resorts International
Nancy Caldwell Supervisor, Project Management Chevron Corporation
Corey Dill Manager The Boeing Company
Angela Fafara Creative Director See's Candies Inc.
Kate Gundlach Roberts Director, Global Creative Services Franklin Templeton Investments
Hizam Haron Senior Director, Brand Design McKesson Corporation
Thea Hayden Director of Content & Strategy, Dell EMC Marcom Dell Inc.
Scott Horst VP Marcom Dell Inc.
Brian Joubran Brand Consultant Blue Shield of California
Lorraine Kraus Head of Barbie Broadcast Production Mattel, Inc.
Vivian Liberti Manager, Graphic Design Stanford Health Care
Paige Lutter Sr. Brand Manager Logitech
Marissa Mangan Marketing Operations Manager First Republic Bank
Roger Martin Project Manager IFP Marketing Blue Shield of California
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Tracy Pearson Manager, Information Design & Communications Chevron Corporation
Lisa Ricci Senior Marketing and Brand Specialist Brown & Toland Physicians
Lynne Van Hyning Brand Marketing Manager First Republic Bank
Scott Wicke Senior Sourcing Manager Cambia Health Solutions
Julie Wisnicki Sr. Manager, Brand + Creative Operations Illumina, Inc.
  • Name

    Jessica Cipolla-Tario (Chairperson)

    Title

    Senior Vice President Advertising and Content

    COMPANY

    MGM Resorts International
  • Name

    Nancy Caldwell

    Title

    Supervisor, Project Management

    COMPANY

    Chevron Corporation
  • Name

    Corey Dill

    Title

    Manager

    COMPANY

    The Boeing Company
  • Name

    Angela Fafara

    Title

    Creative Director

    COMPANY

    See's Candies Inc.
  • Name

    Kate Gundlach Roberts

    Title

    Director, Global Creative Services

    COMPANY

    Franklin Templeton Investments
  • Name

    Hizam Haron

    Title

    Senior Director, Brand Design

    COMPANY

    McKesson Corporation
  • Name

    Thea Hayden

    Title

    Director of Content & Strategy, Dell EMC Marcom

    COMPANY

    Dell Inc.
  • Name

    Scott Horst

    Title

    VP Marcom

    COMPANY

    Dell Inc.
  • Name

    Brian Joubran

    Title

    Brand Consultant

    COMPANY

    Blue Shield of California
  • Name

    Lorraine Kraus

    Title

    Head of Barbie Broadcast Production

    COMPANY

    Mattel, Inc.
  • Name

    Vivian Liberti

    Title

    Manager, Graphic Design

    COMPANY

    Stanford Health Care
  • Name

    Paige Lutter

    Title

    Sr. Brand Manager

    COMPANY

    Logitech
  • Name

    Marissa Mangan

    Title

    Marketing Operations Manager

    COMPANY

    First Republic Bank
  • Name

    Roger Martin

    Title

    Project Manager IFP Marketing

    COMPANY

    Blue Shield of California
  • Name

    Candace McCullom

    Title

    VP, Brand & Advertising Manager - African American/LGBT

    COMPANY

    Wells Fargo & Co.
  • Name

    Tracy Pearson

    Title

    Manager, Information Design & Communications

    COMPANY

    Chevron Corporation
  • Name

    Lisa Ricci

    Title

    Senior Marketing and Brand Specialist

    COMPANY

    Brown & Toland Physicians
  • Name

    Lynne Van Hyning

    Title

    Brand Marketing Manager

    COMPANY

    First Republic Bank
  • Name

    Scott Wicke

    Title

    Senior Sourcing Manager

    COMPANY

    Cambia Health Solutions
  • Name

    Julie Wisnicki

    Title

    Sr. Manager, Brand + Creative Operations

    COMPANY

    Illumina, Inc.