In-House Agency, West Coast Chapter Committee


The In-House Agency, West Coast Chapter Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

Committee Chair: 
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International

ANA staff managing the In-House Agency, West Coast Chapter Committee are Greg Wright and Crystal Albanese.


 Discussion Topics

  • Getting great creative
  • In-house agencies (creative, media, social media, communications, etc.)
  • Internal evaluations
  • Measuring performance
  • Creative/assignment briefs
  • Managing integrated marketing communications programs
  • Working with external agencies
  • Video production
  • Managing culture and staff
  • Process excellence
  • The cost/value equation
  • Digital asset management

Leadership Initiatives

In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points.

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

name title company
Jessica Cipolla-Tario (Chairperson) Senior Vice President, Advertising and Content MGM Resorts International
Wayne Barringer Director, Creative Services The Boeing Company
Suzanne Bishop   LifeLock, Inc.
Wynter Blanquet-Warren ‎Global Director Agency Operations Sage Software inc.
Terri Bowers Senior Procurement Manager Microsoft Corporation
Nancy Caldwell Supervisor, Project Management Chevron Corporation
Nancy Cech Vice President, Agency Management Wells Fargo & Co.
Michelle Clark Director - Creative Services E & J Gallo Winery
Lauren Connley Sr. Creative Director The Gorilla Glue Company
Corey Dill Manager The Boeing Company
Theresa Dorotheo AVP, Media Design LPL Financial
Angela Fafara Creative Director See's Candies Inc.
Joe Franklin Brand Creative Director Sage Software inc.
Andrea Gereffi Assistant Manager, Creative Yamaha Corporation of America
Alex Grossman Vice President, Executive Creative Director Sage Software inc.
Kate Gundlach Roberts Director, Global Creative Services Franklin Templeton Investments
Susan Hallock Vice President, Marketing Communications The Capital Group
Hizam Haron Senior Director, Brand Design McKesson Corporation
Thea Hayden Director of Content & Strategy, Dell EMC Marcom Dell Inc.
Scott Horst VP Marcom Dell Inc.
Amy Hutchinson Brand and Creative Manager CMFG Life Insurance Company
Michele Jacobs Director Integrated Marketing Esurance, Inc.
Brian Joubran Brand Manager Blue Shield of California
Lorraine Kraus Head of Barbie Broadcast Production Mattel, Inc.
Phuong Kress Group manager, Clorox Digital Labs The Clorox Company
Steve Leiken Graphic Designer Yamaha Corporation of America
Vivian Liberti Manager, Design Stanford Health Care
Marc Lincewicz Director, Creative Communications Alliance Data Card Services
Paige Lutter Sr. Brand Manager Logitech
Marissa Mangan Marketing Operations Manager First Republic Bank
Roger Martin Project Manager IFP Marketing Blue Shield of California
Jerome Maureze Senior Designer Constellation Wines U.S.
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Liz Morgan Creative Director Constellation Wines U.S.
Beth Nagle Senior Director, Creative Services E & J Gallo Winery
Tracy Pearson Manager, Information Design & Communications Chevron Corporation
Francesca Prada ACD/Lead Multimedia and Video Production/IHA Wells Fargo & Co.
Denise Proulx Manager, Advertising and Promotion Farm Credit Canada
Adam Reed Manager XD, Creative Director Intuit Inc.
Jason Reigel Sr Technology Sourcing Manager T-Mobile USA, Inc.
Lisa Ricci Senior Marketing and Brand Specialist Brown & Toland Physicians
Nathanael Saldaña Creative Director Visit Philadelphia
Laurie Schiada Executive Creative Director, General Manager The Boeing Company
Clifford Singontiko Director, Creative Services Farmers Insurance Group, Inc.
Jack Teuber Creative Leader PwC
Noel True Director, Multimedia Kaiser Permanente
Lynne Van Hyning Brand Marketing Manager First Republic Bank
Steve Weeks Sr Mgr WW Advertising Adobe Systems Incorporated
Scott Wicke Senior Sourcing Manager Cambia Health Solutions
Rosa Ziebell SVP, Marketing Eaze
  • Name

    Jessica Cipolla-Tario (Chairperson)

    Title

    Senior Vice President, Advertising and Content

    COMPANY

    MGM Resorts International
  • Name

    Wayne Barringer

    Title

    Director, Creative Services

    COMPANY

    The Boeing Company
  • Name

    Suzanne Bishop

    Title

     

    COMPANY

    LifeLock, Inc.
  • Name

    Wynter Blanquet-Warren

    Title

    ‎Global Director Agency Operations

    COMPANY

    Sage Software inc.
  • Name

    Terri Bowers

    Title

    Senior Procurement Manager

    COMPANY

    Microsoft Corporation
  • Name

    Nancy Caldwell

    Title

    Supervisor, Project Management

    COMPANY

    Chevron Corporation
  • Name

    Nancy Cech

    Title

    Vice President, Agency Management

    COMPANY

    Wells Fargo & Co.
  • Name

    Michelle Clark

    Title

    Director - Creative Services

    COMPANY

    E & J Gallo Winery
  • Name

    Lauren Connley

    Title

    Sr. Creative Director

    COMPANY

    The Gorilla Glue Company
  • Name

    Corey Dill

    Title

    Manager

    COMPANY

    The Boeing Company
  • Name

    Theresa Dorotheo

    Title

    AVP, Media Design

    COMPANY

    LPL Financial
  • Name

    Angela Fafara

    Title

    Creative Director

    COMPANY

    See's Candies Inc.
  • Name

    Joe Franklin

    Title

    Brand Creative Director

    COMPANY

    Sage Software inc.
  • Name

    Andrea Gereffi

    Title

    Assistant Manager, Creative

    COMPANY

    Yamaha Corporation of America
  • Name

    Alex Grossman

    Title

    Vice President, Executive Creative Director

    COMPANY

    Sage Software inc.
  • Name

    Kate Gundlach Roberts

    Title

    Director, Global Creative Services

    COMPANY

    Franklin Templeton Investments
  • Name

    Susan Hallock

    Title

    Vice President, Marketing Communications

    COMPANY

    The Capital Group
  • Name

    Hizam Haron

    Title

    Senior Director, Brand Design

    COMPANY

    McKesson Corporation
  • Name

    Thea Hayden

    Title

    Director of Content & Strategy, Dell EMC Marcom

    COMPANY

    Dell Inc.
  • Name

    Scott Horst

    Title

    VP Marcom

    COMPANY

    Dell Inc.
  • Name

    Amy Hutchinson

    Title

    Brand and Creative Manager

    COMPANY

    CMFG Life Insurance Company
  • Name

    Michele Jacobs

    Title

    Director Integrated Marketing

    COMPANY

    Esurance, Inc.
  • Name

    Brian Joubran

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Lorraine Kraus

    Title

    Head of Barbie Broadcast Production

    COMPANY

    Mattel, Inc.
  • Name

    Phuong Kress

    Title

    Group manager, Clorox Digital Labs

    COMPANY

    The Clorox Company
  • Name

    Steve Leiken

    Title

    Graphic Designer

    COMPANY

    Yamaha Corporation of America
  • Name

    Vivian Liberti

    Title

    Manager, Design

    COMPANY

    Stanford Health Care
  • Name

    Marc Lincewicz

    Title

    Director, Creative Communications

    COMPANY

    Alliance Data Card Services
  • Name

    Paige Lutter

    Title

    Sr. Brand Manager

    COMPANY

    Logitech
  • Name

    Marissa Mangan

    Title

    Marketing Operations Manager

    COMPANY

    First Republic Bank
  • Name

    Roger Martin

    Title

    Project Manager IFP Marketing

    COMPANY

    Blue Shield of California
  • Name

    Jerome Maureze

    Title

    Senior Designer

    COMPANY

    Constellation Wines U.S.
  • Name

    Candace McCullom

    Title

    VP, Brand & Advertising Manager - African American/LGBT

    COMPANY

    Wells Fargo & Co.
  • Name

    Liz Morgan

    Title

    Creative Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Beth Nagle

    Title

    Senior Director, Creative Services

    COMPANY

    E & J Gallo Winery
  • Name

    Tracy Pearson

    Title

    Manager, Information Design & Communications

    COMPANY

    Chevron Corporation
  • Name

    Francesca Prada

    Title

    ACD/Lead Multimedia and Video Production/IHA

    COMPANY

    Wells Fargo & Co.
  • Name

    Denise Proulx

    Title

    Manager, Advertising and Promotion

    COMPANY

    Farm Credit Canada
  • Name

    Adam Reed

    Title

    Manager XD, Creative Director

    COMPANY

    Intuit Inc.
  • Name

    Jason Reigel

    Title

    Sr Technology Sourcing Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Lisa Ricci

    Title

    Senior Marketing and Brand Specialist

    COMPANY

    Brown & Toland Physicians
  • Name

    Nathanael Saldaña

    Title

    Creative Director

    COMPANY

    Visit Philadelphia
  • Name

    Laurie Schiada

    Title

    Executive Creative Director, General Manager

    COMPANY

    The Boeing Company
  • Name

    Clifford Singontiko

    Title

    Director, Creative Services

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Jack Teuber

    Title

    Creative Leader

    COMPANY

    PwC
  • Name

    Noel True

    Title

    Director, Multimedia

    COMPANY

    Kaiser Permanente
  • Name

    Lynne Van Hyning

    Title

    Brand Marketing Manager

    COMPANY

    First Republic Bank
  • Name

    Steve Weeks

    Title

    Sr Mgr WW Advertising

    COMPANY

    Adobe Systems Incorporated
  • Name

    Scott Wicke

    Title

    Senior Sourcing Manager

    COMPANY

    Cambia Health Solutions
  • Name

    Rosa Ziebell

    Title

    SVP, Marketing

    COMPANY

    Eaze