| |

Midwest Digital & Social Committee

Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, mobile marketing and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

The Midwest Digital & Social Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The Midwest Digital & Social Committee, based in the Chicago area, is the "sister" committee of the Digital Marketing, Social Media, and Mobile Marketing Committees.

This committee helps program the annual ANA Digital & Social Media East Conference, next planned for December 2-4, 2015 at The Ritz-Carlton, Amelia Island in Amelia Island, FL. Click here for the 2015 agenda.

Committee Chair: Stevie Benjamin, Vice President, Media Strategy, Target Corporation

Discussion Topics

  • Measurement and ROI
  • Internal Organizational Structure
  • Interactive Television
  • Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
  • Best Practices on Managing Media Agency Selection and Ongoing Relationships
  • Privacy and Security Issues
  • Location-Based Programs
  • User-Generated Content
  • Mobile Shopping and Payment Innovations
  • Gaming

Leadership Initiatives

Patent Infringement Defense Insurance Program
ANA is introducing a program to provide members with focused patent infringement defense insurance protection for marketing and advertising activities. The insurance will permit the insured party to challenge the validity of the patent, or otherwise defend against the assertion, with greatly reduced out-of-pocket expense. Previously ANA released Patent Troll Liability in Client/Agency Contracts and Beware the Patent Troll: Patent Risk in the Advertising Space.

Media Transparency
There is clearly heightened industry awareness around the issue of media transparency. Rebates, arbitrage, agency trading desks, programmatic buying, and more have all contributed to a less transparent/more opaque relationship between marketers and their media agencies. As a result, the ANA and our board of directors have elevated media transparency to become one of our top priorities. Two key initiatives will be to conduct an independent third-party assessment of the industry – an RFP for that was issued in June – and to co-lead with the 4A's a high-level task force initially focused on developing principles/industry codes of conduct.

Programmatic Webinar Series
This series ran between April and June 2015 and consisted of five webinars. Programmatic buying has great promise and benefits include efficiency, targeting, effectiveness, and scalability. However, there are transparency issues with programmatic as the supply chain between the advertiser and the publisher is complex and murky. This webinar series provided an educational overview of programmatic buying and identified a number of action steps for advertisers to help them optimize their programmatic buys.

The Connected TV Opportunity
Connected TV refers to when a television is connected to the Internet. This includes Smart TVs where the connection is built into the TV, or any IP-connected over-the-top (OTT) device/box such as Amazon Fire TV, Android TV, Apple TV, PlayStation, Roku, or Xbox that brings an array of content apps directly to a TV screen. ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT devices. The large majority of total respondents believe connected TV is an opportunity for the television advertising industry, with audience targeting cited as the top benefit.

Advertising Is Going Native
Native advertising is an advertising method in which the advertiser attempts to gain attention by providing messaging in the context of the user's experience. Native ad formats match both the form and function of the user experience in which they are placed. The advertiser's intent is to make the paid advertising feel less intrusive and increase the likelihood users will engage with it. The ANA white paper "Advertising Is Going Native" covers issues including how marketers use and budget for native advertising, manage its implementation internally and externally, measure its success, and opinions on disclosure and ethics.

Fraud in Digital Advertising
In 2014, ANA partnered with White Ops on an initiative to determine the level of bot fraud occurring across the digital advertising industry. The ANA recruited 36 member companies to participate and the study measured 5.5 billion impressions in 3 million domains over 60 days. This landmark study provided a number of action steps for both buyers and sellers and helped rally the industry to increase awareness and urgency in combatting bot fraud.

Media Buying's Evolution Challenges Marketers

The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. ANA teamed with Forrester Research to better understand how marketers in charge of important media budgets are coping with this evolution.  The research focuses on media transparency, programmatic buying, and metrics.

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Agency Trading Desks White Paper
November, 2011, ANA released a white paper on Agency Trading Desks will help educate marketers about this emerging audience purchasing model.

Name Title Company
Stevie Benjamin (Chairperson) Vice President, Media Strategy Target Corporation
Khristine Anderson Digital Marketing Manager Elkay Manufacturing Company
Lori Anderson Social Marketing Manager WhiteWave Foods Company
Brandy Balco Marketing + Communications Consultant Humana Inc.
Maggie Barney Marketing + Communications Consultant Humana Inc.
Adam Beane Brand Manager of Global Home Storage S.C. Johnson & Son, Inc.
Stephanie Borges Director, Corporate Alliances Six Flags Entertainment.
Roberta Borst Marketing Director Allstate Insurance Company
Jennifer Bowser Associate Marketing Manager Allstate Insurance Company
Dionne Braddix Brand Manager 3M
Kay Brown Senior Advertising Manager AT&T Inc.
Nicole Brown Graphic Design Specialist American Licorice
Sam Campbell Social Media Specialist 3M
Jennifer Carli Director, Cda. Advertising , Corp Marketing Bank of Montreal
Erik Carlson Interactive Marketing Manager Pella Corporation
Amanda Carson Marketing Manager Allstate Insurance Company
Stephen Connors Global Advertising Accenture
Ryan Dahlen Digital Strategist Cargill Inc.
Anna Dix Director, eCommerce Midwest Region Hilton Worldwide
Stephanie Dlugopolski Public Relations/Social Media Manager Johnsonville Sausage LLC
Jason Douglas Sr. Communicatons Project Manager FedEx Corporation
Brendan Duffy Marketing Director Caravan Tours
Katherine Dusek Marketing Manager Allstate Insurance Company
Christine Eaton Sr. Manager Digital Marketing Strategic Sourcing General Mills, Inc.
Gayle Evans Digital Business Management, Global Digital Services Amway Corporation
Darren Eyster Sr Consultant Accenture Digital
Sammar Faraj Director of Digital Relationship Marketing Quicken Loans, Inc.
Brad Feinberg Media Director MillerCoors LLC
Dilini Fernando Digital Marketing Manager MillerCoors LLC
Eileen Foley Consumer Communication Specialist American Licorice
Giuliano Formilan   PLS Financial Services, Inc.
Hannah Geise Assistant Marketing Manager Sartori Cheese
Cathy Geronimo Senior Integrated Communications Manager Rust-Oleum Corporation
Adam Glauberman Marketing Communications Manager BP
Ryan Gray Sr. Manager, Category Marketing U.S. Cellular Corporation
Jesseca Grimm Interactive Marketing Specialist Enterprise Holdings, Inc.
George Gulu Digital Campaign Manager USG Corporation
Suzanne Gunning Director of Marketing The Roasterie
Adrienne Hovland Marketing Manager 3M
Alicia Hughes Regional Marketing Manager Duke Realty Corporation
Deborah Italiano VP, Chief Marketing Office Stanford Health Care
Megan Jacobsen Marketing Specialist Land O' Lakes, Inc.
Klara Jarolimova UX/UI Web Designer Elkay Manufacturing Company
Stephanie Junca Web Content Coordinator Elkay Manufacturing Company
Stephanie Kehn Marketing Manager BMO Harris Bank
Sadia Khan Manager, Global Digital Mktg Communications United Airlines, Inc.
Bryan Klimberg   Sesame Place
Maureen Klosterman Director - Ophthalmic Luxottica Retail
Erin Kuhlmann Media Manger ConAgra Foods Inc.
Liza Lathouris Regional Marketing Manager, Midwest IHOP Corporation
Molly Marshall Manager of Digital and Social Reynolds Consumer Products
Helen McCarthy Manager, Communications and Public Relations Duke Realty Corporation
Donna McLean Director, Channel Planning AbbVie Inc.
Sue Merckx Marketing Director - Retail Sartori Cheese
Brittany Mitchell Advertising Analyst State Farm Mutual Automobile Insurance Co.
Jessica Moore SR. ABM, Mazola ACH Food Companies, Inc.
Pam Morisse Digital Media Manager Central Garden & Pet Company
Stephanie Mueller Social Media Manager American Family Insurance
Erika Mussett Digital Marketing Specialist Vista Outdoor
James Newcomb Senior Director, Global Brand Management and Digital Strategy The Boeing Company
Sara Osburn Sr. Specialist, CRM Lowe's Companies, Inc.
Megan Pagels Marketing Manager Ornua North America
Jonas Paretzkin Director, PR/Social Marketing ConAgra Foods Inc.
Abby Penich Director, PR/Social Media ConAgra Foods Inc.
Trista Peterson Digital Cordinator Royal Neighbors of America
Nilesh Phillips Marketing - Global Digital/Sogial, Consumer Goods N. America Accenture
Tom Phillips Social Media Coordinator Newell Rubbermaid Inc.
Brandi Pitts Sr. Director, Integrated Marketing Reynolds Consumer Products
Brian Pokorny Sr. Manager, Digital and Media MillerCoors
Linda Powers US Field Marketing Director Wendy's International, Inc.
Laura Puente Director, Strategic Marketing ConAgra Foods Inc.
Mike Ribero Director, Brand Parternships STATS LLC
John Rossmiller Account Director Talent Partners
Steven Samolinski Global Telematics Product Management General Motors Company
Brad Santeler Director, External Media Abbott Laboratories
Lisa Schmitt-Collins Manager, Interactive Marketing USG Corporation
Arvind Sharma Senior Business Planner Microsoft Corporation
Jon Shen Sr. Director, Interactive Marketing & CP ConAgra Foods Inc.
Brooke Snelten Sourcing Consultant Allstate Insurance Company
Molly Spatara Senior Manager, Analytics Accenture
Anne Staskon Program Manager BP p.l.c.
Heidi Sutherland Digital Marketing, SEO/SEM Content US Bank
Jack Thurston Director of Digital Marketing William Blair & Company, L.L.C.
Santiago Torres Senior Brand Communications Manager U.S. Cellular Corporation
Francesco Tuzzolino Marketing Senior Advisor Dell Inc.
Roger Tye Senior Director, Marketing Allstate Insurance Company
Chad Vincent Chief Marketing Officer and Retail Business Leader Sartori Cheese
Nick Walter Digital Manager Humana Inc.
Molly Ware Interactive Marketing The Goodyear Tire & Rubber Company
Kierra Warren Associate Marketing Specialist FedEx Corporation
Michele Wingate Director of Customer Experience American Family Insurance
Barry Wolfish SVP, Mergers, Acquisitions and Ventures Land O' Lakes, Inc.
Joanna Wrublik Information Quality and EBusiness Manager USG Corporation
Eunice Yi Senior Digital Marketing Manager YMCA of the USA

Next Meeting(s)

Joint Midwest Digital & Social and Shopper Marketing
Tuesday, December 8, 2015
Chicago , IL

Prior Meeting(s)

Midwest Digital & Social
Tuesday, September 22, 2015
Chicago , IL

Midwest Digital & Social
Tuesday, June 16, 2015
Chicago , IL

Midwest Digital & Social
Tuesday, March 24, 2015
Oak Brook , IL

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings


New York, NY

Media Leadership

New York, NY

Digital & Social

Canton, MA

Legal Affairs

New York, NY

Brand Management

New York, NY

Digital & Social, West Coast Chapter

Las Vegas, NV

Sponsorship & Event Marketing

New York, NY

Media Leadership, West Coast Chapter

Glendale, CA

Production Management

New York, NY

Agency Relations

New York, NY

Full Committee Schedule