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Midwest Digital & Social Committee

Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, mobile marketing and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

The Midwest Digital & Social Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The Midwest Digital & Social Committee, based in the Chicago area, is the "sister" committee of the Digital Marketing, Social Media, and Mobile Marketing Committees.

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 15-17, 2015 at Terranea, Rancho Palos Verdes, CA. Click here for the 2015 agenda.

Committee Chair: Stevie Benjamin, Vice President, Media Strategy, Target Corporation

Discussion Topics

  • Measurement and ROI
  • Internal Organizational Structure
  • Interactive Television
  • Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
  • Best Practices on Managing Media Agency Selection and Ongoing Relationships
  • Privacy and Security Issues
  • Location-Based Programs
  • User-Generated Content
  • Mobile Shopping and Payment Innovations
  • Gaming

Leadership Initiatives

Media Buying's Evolution Challenges Marketers
The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. ANA teamed with Forrester Research to better understand how marketers in charge of important media budgets are coping with this evolution.  The research focuses on media transparency, programmatic buying, and metrics.

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Agency Trading Desks White Paper
November, 2011, ANA released a white paper on Agency Trading Desks will help educate marketers about this emerging audience purchasing model.

Name Title Company
Stevie Benjamin (Chairperson) Vice President, Media Strategy Target Corporation
Khristine Anderson Digital Marketing Manager Elkay Manufacturing Company
Brandy Balco Marketing + Communications Consultant Humana Inc.
Maggie Barney Marketing + Communications Consultant Humana Inc.
Stephanie Borges Director, Corporate Alliances Six Flags, Inc.
Roberta Borst Marketing Director Allstate Insurance Company
Jennifer Bowser Associate Marketing Manager Allstate Insurance Company
Dionne Braddix Brand Manager 3M
Nicole Brown Graphic Design Specialist American Licorice
Jennifer Carli Director, Cda. Advertising , Corp Marketing Bank of Montreal
Erik Carlson Interactive Marketing Manager Pella Corporation
Amanda Carson Marketing Manager Allstate Insurance Company
Stephen Connors Global Advertising Accenture
Sarah Dale Senior Counsel, Marketing & Intellectual Property McDonald's Corporation
Stephanie Dlugopolski Public Relations/Social Media Manager Johnsonville Sausage LLC
Jason Douglas Sr. Communicatons Project Manager FedEx Corporation
Brendan Duffy Marketing Director Caravan Tours
Katherine Dusek Marketing Manager Allstate Insurance Company
Christine Eaton Sr. Manager Digital Marketing Strategic Sourcing General Mills, Inc.
Gayle Evans Digital Business Management, Global Digital Services Amway Corporation
Darren Eyster Manager of Digital Marketing, Social Media General Growth Properties, Inc.
Sammar Faraj Director of Digital Relationship Marketing Quicken Loans, Inc.
Brad Feinberg Media Director MillerCoors LLC
Eileen Foley Consumer Communication Specialist American Licorice
Hannah Geise Assistant Marketing Manager Sartori Cheese
Cathy Geronimo Senior Integrated Communications Manager Rust-Oleum Corporation
Dwight Gibson GM and VP, Connected Home Solutions Ingersoll Rand
Jesseca Grimm Interactive Marketing Specialist Enterprise Holdings, Inc.
George Gulu Digital Campaign Manager USG Corporation
Suzanne Gunning Director of Marketing The Roasterie
Adrienne Hovland Marketing Manager 3M
Alicia Hughes Regional Marketing Manager Duke Realty Corporation
Deborah Italiano VP, Chief Marketing Office Stanford Health Care
Klara Jarolimova UX/UI Web Designer Elkay Manufacturing Company
Stephanie Junca Web Content Coordinator Elkay Manufacturing Company
Stephanie Kehn Marketing Manager BMO Harris Bank
Edward Keller Chief Marketing Officer Navigant Consulting, Inc.
Sadia Khan Manager, Global Digital Mktg Communications United Airlines, Inc.
Bryan Klimberg   Sesame Place
Maureen Klosterman Director - Ophthalmic Luxottica Retail
Erin Kuhlmann Media Manger ConAgra Foods Inc.
Liza Lathouris Regional Marketing Manager, Midwest IHOP Corporation
Christina Manuel Associate Digital Marketing Manager MillerCoors LLC
Molly Marshall Manager of Digital and Social Reynolds Consumer Products
David Martinelli Digital Marketing Manager McDonald's Corporation
Helen McCarthy Manager, Communications and Public Relations Duke Realty Corporation
Donna McLean Director, Channel Planning AbbVie Inc.
Sue Merckx Marketing Director - Retail Sartori Cheese
Brittany Mitchell Advertising Analyst State Farm Mutual Automobile Insurance Co.
Jessica Moore SR. ABM, Mazola ACH Food Companies, Inc.
Pam Morisse Marketing Manager Central Garden & Pet Company
Stephanie Moritz Senior Director, Public Relations/Social ConAgra Foods Inc.
James Newcomb Director, Brand Management and Advertising The Boeing Company
Danielle Norwood Digital Marketing Manager U.S. Cellular Corporation
Sara Osburn Sr. Specialist, CRM Lowe's Companies, Inc.
Stephanie Oslie Regional Media Manager American Family Insurance
Megan Pagels Marketing Manager Ornua North America
Jonas Paretzkin Director, PR/Social Marketing ConAgra Foods Inc.
Abby Penich Director, PR/Social Media ConAgra Foods Inc.
Nilesh Phillips Marketing - Global Digital/Sogial, Consumer Goods N. America Accenture
Tom Phillips Social Media Coordinator Newell Rubbermaid Inc.
Brandi Pitts Sr. Director, Integrated Marketing Reynolds Consumer Products
Brian Pokorny Sr. Manager, Digital and Media MillerCoors
Linda Powers US Field Marketing Director Wendy's International, Inc.
Laura Puente Director, Strategic Marketing ConAgra Foods Inc.
Mike Ribero Director, Brand Parternships STATS LLC
Jose Rivera Web Experience Manager American Family Insurance
John Rossmiller Account Management Talent Partners
Steven Samolinski Global Telematics Product Management General Motors Company
Brad Santeler Director, External Media Abbott Laboratories
Lisa Schmitt-Collins Manager, Interactive Marketing USG Corporation
Arvind Sharma Senior Business Planner Microsoft Corporation
Jon Shen Sr. Director, Interactive Marketing & CP ConAgra Foods Inc.
Bill Simon Digital Marketing Director American Family Insurance
Molly Spatara Senior Manager, Analytics Accenture
Matt Targett Director, Interactive Marketing La-Z-Boy Incorporated
Jack Thurston Director of Digital Marketing William Blair & Company, L.L.C.
Scott Tibbs Global Digital Marketing Manager Kao USA Inc.
Santiago Torres Senior Brand Communications Manager U.S. Cellular Corporation
Francesco Tuzzolino Marketing Senior Advisor Dell Inc.
Roger Tye Senior Director, Marketing Allstate Insurance Company
Chad Vincent Chief Marketing Officer and Retail Business Leader Sartori Cheese
Nick Walter Digital Manager Humana Inc.
Molly Ware Interactive Marketing The Goodyear Tire & Rubber Company
Kierra Warren Associate Marketing Specialist FedEx Corporation
Michele Wingate Director of Customer Experience American Family Insurance
Barry Wolfish SVP, Mergers, Acquisitions and Ventures Land O' Lakes, Inc.
Candice Wolken Advertising Manager Sprint
Joanna Wrublik Information Quality and EBusiness Manager USG Corporation
Eunice Yi Senior Digital Marketing Manager YMCA of the USA

Next Meeting(s)

Midwest Digital & Social
Tuesday, June 16, 2015
Chicago , IL

Midwest Digital & Social
Tuesday, September 22, 2015
Chicago , IL

Midwest Digital & Social
Tuesday, December 8, 2015
Chicago , IL

Prior Meeting(s)

Midwest Digital & Social
Tuesday, March 24, 2015
Oak Brook , IL

Midwest Digital & Social
Tuesday, December 9, 2014
Chicago , IL

Midwest Digital & Social
Wednesday, September 24, 2014
Chicago , IL

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Production Management

New York, NY

Brand Management

New York, NY

Digital & Social

New York, NY

Agency Relations, West Coast Chapter

San Francisco, CA

Integrated Marketing

Chicago, IL

Media Leadership

New York, NY

Midwest Digital & Social

Chicago, IL

Advertising Financial Management

New York, NY

In-House Agency Day

New York, NY

Media Leadership, West Coast Chapter

Irvine, CA

Full Committee Schedule