| |
 

Midwest Digital & Social Committee

Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, mobile marketing and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

The Midwest Digital & Social Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The Midwest Digital & Social Committee, based in the Chicago area, is the "sister" committee of the Digital Marketing, Social Media, and Mobile Marketing Committees.

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 14-16, 2013 at Ritz-Carlton, Laguna Niguel, CA.  Click here for more information.

Committee Chair: Stevie Benjamin, Senior Director, Digital & Media, MillerCoors LLC


Discussion Topics

  • Measurement and ROI
  • Internal Organizational Structure
  • Interactive Television
  • Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
  • Best Practices on Managing Media Agency Selection and Ongoing Relationships
  • Privacy and Security Issues
  • Location-Based Programs
  • User-Generated Content
  • Mobile Shopping and Payment Innovations
  • Gaming

Leadership Initiatives

Media Buying's Evolution Challenges Marketers
The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. ANA teamed with Forrester Research to better understand how marketers in charge of important media budgets are coping with this evolution.  The research focuses on media transparency, programmatic buying, and metrics.

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Agency Trading Desks White Paper
November, 2011, ANA released a white paper on Agency Trading Desks will help educate marketers about this emerging audience purchasing model.

Name Title Company
Stevie Benjamin (Chairperson) Sr. Director Digital & Media MillerCoors LLC
Brandy Balco Marketing + Communications Consultant Humana Inc.
Maggie Barney Marketing + Communications Consultant Humana Inc.
Artur Barsegyan Associate Communications Specialist - Email Marketing Kohler Co.
Stephanie Borges Director, Corporate Alliances Six Flags, Inc.
Roberta Borst Marketing Director Allstate Insurance Company
Jennifer Bowser Associate Marketing Manager Allstate Insurance Company
Dionne Braddix Brand Manager 3M
Jennifer Carli Director, Cda. Advertising , Corp Marketing Bank of Montreal
Erik Carlson Interactive Marketing Manager Pella Corporation
Amanda Carson Marketing Manager Allstate Insurance Company
Stephen Connors Global Advertising Accenture
Andrea Donatucci Manager, Global Digital Advertising Accenture
Alicia Driskill   Live Nation, Inc.
Brendan Duffy Marketing Director Caravan Tours
Katherine Dusek Marketing Manager Allstate Insurance Company
Rebecca Dye Brand Manager - Coors Light MillerCoors LLC
Christine Eaton Sr. Manager Digital Marketing Strategic Sourcing General Mills, Inc.
Gayle Evans Digital Business Management, Global Digital Services Amway Corporation
Darren Eyster Manager of Digital Marketing, Social Media General Growth Properties, Inc.
Sammar Faraj Director of Digital Relationship Marketing Quicken Loans, Inc.
Brad Feinberg Senior Media Manager MillerCoors LLC
Nick Garcia   SeaWorld Parks and Entertainment
Hannah Geise Assistant Marketing Manager Sartori Cheese
Cathy Geronimo Interactive Communications Manager Rust-Oleum Corporation
Dwight Gibson GM and VP, Connected Home Solutions Ingersoll Rand
BiBa Golic Athlete Killerspin, LLC
Jesseca Grimm Interactive Marketing Specialist Enterprise Holdings, Inc.
George Gulu Digital Campaign Manager USG Corporation
Suzanne Gunning Director of Brand Marketing Houlihan's Restaurant, Inc.
Adrienne Hovland Marketing Manager 3M
Kurt Hunzeker Senior Director, Brand Marketing Rawlings Sporting Goods
Deborah Italiano Executive Director, Marketing Stanford Hospital and Clinics
Matt Johnson Head of Digital State Farm Mutual Automobile Insurance Co.
Edward Keller Head of Integrated Marketing Grant Thornton LLP
Bryan Klimberg   Sesame Place
Maureen Klosterman Director - Ophthalmic Luxottica Retail
Erin Kuhlmann Media Manger ConAgra Foods Inc.
Christina Manuel Associate Digital Marketing Manager MillerCoors LLC
Donna McLean Director, Channel Planning AbbVie Inc.
Sue Merckx Marketing Director - Retail Sartori Cheese
Jennifer Mesenbrink Editor-in-chief, Global Integrated Marketing Communications Motorola Solutions, Inc.
Jessica Moore SR. ABM, Mazola ACH Food Companies, Inc.
Stephanie Moritz Senior Director, Public Relations/Social ConAgra Foods Inc.
James Newcomb Director, Brand Management and Advertising The Boeing Company
Danielle Norwood Digital Marketing Manager U.S. Cellular Corporation
Sara Osburn Marketing Initiatives Specialist Lowe`s Companies, Inc.
Stephanie Oslie Regional Media Manager American Family Insurance
Megan Pagels Marketing Manager Irish Dairy Board, Inc.
Nilesh Phillips Senior Specialist, Marketing Accenture
Laura Puente Director, Strategic Marketing ConAgra Foods Inc.
Laura Radewald CMO Dunn Bros Coffee
Jose Rivera Web Experience Manager American Family Insurance
Russell Rueden Communications Specialist-Web Analytics & Metrics Kohler Co.
Brad Santeler Director, External Media Abbott Laboratories
Lisa Schmitt-Collins Manager, Interactive Marketing USG Corporation
Arvind Sharma Senior Business Planner Microsoft Corporation
Jon Shen Sr. Director, Interactive Marketing ConAgra Foods Inc.
Bill Simon Digital Marketing Director American Family Insurance
Molly Spatara Senior Manager, Analytics Accenture
Matt Targett Director, Interactive Marketing La-Z-Boy Incorporated
Jack Thurston Director of Digital Marketing William Blair & Company, L.L.C.
Scott Tibbs Global Digital Marketing Manager Kao USA Inc.
Roger Tye Director, Consumer Engagement Allstate Insurance Company
Ken Valdiserri VP of Strategic Alliances Killerspin, LLC
Chad Vincent Chief Marketing Officer and Retail Business Leader Sartori Cheese
Nick Walter Digital Manager Humana Inc.
Molly Ware Interactive Marketing The Goodyear Tire & Rubber Company
Michele Wingate Social Media Manager American Family Insurance
Barry Wolfish SVP, Corporate Marketing and Communications Land O' Lakes, Inc.
Candice Wolken Advertising Manager Sprint
Joanna Wrublik Information Quality and EBusiness Manager USG Corporation

Next Meeting(s)

Midwest Digital & Social
Wednesday, September 24, 2014
Chicago , IL

Midwest Digital & Social
Tuesday, December 9, 2014
Chicago , IL

Prior Meeting(s)

Midwest Digital & Social
Wednesday, June 11, 2014
Chicago , IL

Midwest Digital & Social
Tuesday, March 11, 2014
Chicago , IL

Midwest Digital & Social
Tuesday, November 19, 2013
Chicago , IL

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Midwest Digital & Social

Chicago, IL

Sponsorship & Event Marketing

Chicago, IL

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

Agency Relations

New York, NY

Media Leadership

New York, NY

Agency Relations, West Coast Chapter

Glendale, CA

Social Media, West Coast Chapter

San Mateo, CA

Business-to-Business

New York, NY

Social Media

New York, NY

Full Committee Schedule