Multicultural Marketing & Diversity Committee
In 2009 the committee expanded its mission to include diversity. A name change came along with the expansion, the committee will now be known as The ANA Multicultural Marketing & Diversity Committee. The committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.
This committee helps program the ANA Multicultural Marketing & Diversity Conference; the 13th annual ANA Multicultural Marketing & Diversity Conference is planned for November 6-8, 2011 at the Fontainebleau Miami Beach, FL.
To review the list of the 2010 ANA Multicultural Excellence Awards winners, click here.
Discussion Topics
- Measuring ROI of multicultural marketing programs
- Selling multicultural marketing internally
- Multicultural agency search
- Multicultural agency vs. general market agency pros and cons
- How to compensate multicultural agencies
- Multicultural Marketing - organizational structure
- Multicultural marketing social media best practices
- In language or out the acculturation debate continues
- Direct marketing to multicultural segments
- Using church marketing to target African Americans
- Effective multicultural marketing techniques on the Internet
- Mistakes and lessons learned in multicultural marketing
- Multicultural employee research groups
- Diversity drives innovation
- Linking diversity management with business results
| Name | Title | Company |
|---|---|---|
| Gilbert Dávila (Chairperson) | President & CEO | Davila Multicultural Insights (DMI) |
| Darlene Abubakar | Director, Brand Advertising/Promotional Sales | Amtrak-National Railroad Passenger Corp. |
| Mirna Aceituno | Sr. Hispanic Marketing/Brand Manager | Sprint Nextel Corporation |
| Luisa Acosta-Franco | Vice President, Multicultural Marketing | Farmers Insurance Group, Inc. |
| Lynn Adrian | VP, Brand Strategy Manager | Wells Fargo Bank |
| Lenore Aguilar | Associate Director, Procurement | Verizon Wireless Inc. |
| Cristina Alfaro | Communications Manager | McDonald`s Corporation |
| William Alvarez | Marketing Department | AAA Carolinas |
| Ray Amati | Media Director | Mars Incorporated |
| Antoine Andrews | Director, Diversity and Inclusion | Gap Inc. |
| Madeleine Arritola | Multicultural Marketing Lead | Humana Inc. |
| Julie Assal | Associate Brand Manager | Bush Brothers & Company |
| Joshua Avila | Manager of Hispanic Marketing and Communications | Auto Club Speedway |
| Gracie Aviles-Osorio | Assistant Project Manager | Allstate Insurance Company |
| Alessandro Bampa | Business Development Manager | Ferrero USA, Inc. |
| Antonia Banuelos | Hispanic Advertising Specialist | IKEA North America Services |
| Jai Barber-Dowell | Assistant Marketing Manager | State Farm Mutual Automobile Insurance Co. |
| Alejandra Barron | Senior Manager, Multicultural Marketing | Home Depot, Inc. |
| Jean Bergquist | Director, Sourcing | Kaiser Permanente |
| Steven Brier | Sr. Manager, Field Marketing | Marriott International, Inc. |
| Francisca Brown | Multicultural Marketing Manager | American Family Insurance |
| Kay Brown | Senior Advertising Manager | AT&T Inc. |
| Christine Cadena | Senior Vice President, Multicultural Initiatives | The Walt Disney Home Entertainment, Inc. |
| Luis Calva | Multicultural Marketing Director | Nationwide Insurance |
| Deanna Canedo | Director Hispanic Marketing | Walmart Stores, Inc. |
| Juan Carlos Cardona | Associate Marketing Manager | Walt Disney Parks and Resorts |
| Mark Carlson | Senior Creative Director, US Marketing | McDonald`s Corporation |
| Renee Carrel | Manager, Hispanic Business Unit | McNeil Consumer & Specialty Pharmaceuticals |
| Melanie Castro | Sr Asst Insights Manager | Unilever United States, Inc. |
| Andre Chalonec | Manager - Corporate Media Investments | PepsiCo, Inc. |
| Gabrielle Chamberlin | SVP, Global Product Management | The Walt Disney Home Entertainment, Inc. |
| Prima Chambers | Marketing Manager Innovation | The Hershey Company |
| Vivian Chen | Marketing Manager | McDonald`s Corporation |
| Bill Cherrie | Vice President, Multicultural Marketing | Pernod Ricard USA |
| Marquitta Cherry | Associate Marketing Manager | Capital One Services, Inc. |
| David Chung | National Manager, Targeted Advertising & Strategy | Lexus |
| Toure Claiborne | Director, Marketing Growth & Development | Allstate Insurance Company |
| Jamie Conner | Senior Media Manager | Microsoft Corporation |
| Mariana Corzo | Sr. Associate Brand Manager Pet Snacks | Del Monte Foods |
| Jose Costa | Vice President, Marketing for Latin America & Caribbean | Burger King Corporation |
| Greg Cunningham | Group Manager, Strategic Partnerships | Target Corporation |
| David Davidovic | VP and Global Head, Commercial Services | Genentech, Inc. |
| Eva Davis | Vice President, Multicultural Marketing | Warner Bros Home Video |
| Javier Delgado-Granados | Market Manager | Walmart Stores, Inc. |
| John Derbick | AVP, Global Brand and Marketing Services | MetLife, Inc. |
| Lynn Diep | Vice President and Senior Marketing Manager | Union Bank |
| Carla Dodds | Senior Director, Multicultural Marketing | Walmart Stores, Inc. |
| Donna Donovan | Senior Consultant Market Planning | Nationwide |
| Kimberly Drumgo | Chief Diversity Official | BlueCross BlueShield of North Carolina |
| Steve Dyott | Senior Associate Director | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Dania Echeverri | Senior Manager, Brand Partnerships | Universal Music Group |
| Veronica Elias | Director, Business Development | The Western Union Company |
| Brooke Ellis | General Motors Company | |
| Javier Farfan | Senior Director, Cultural Branding | PepsiCo Beverages America |
| Sergio Fernandez | Senior Manager, Retail Marketing | USG Corporation |
| Louis J Figurito | Mailing Solutions Specialist | United States Postal Service |
| Krissy Fleming | Multicultural Marketing Manager | Verizon Wireless Inc. |
| Cruz Flores | Senior Manager, Multicultural Marketing | CenturyLink Communications |
| Georgina Flores | Director, Integrated Marketing Communications | Allstate Insurance Company |
| Mike Foley | Brand Manager, U.S. Hispanic & Export | Post Holdings, Inc. |
| Julie Foor | Media Specialist | IKEA North America |
| Euan Ford | Multicultural Marketing Strategist | American Family Insurance |
| Alexander Francis | International Programs Coordinator | Almond Board of California |
| Andrea Freeman | Vice President, Marketing | Newell Rubbermaid Inc. |
| Janet Freytes Dever | Relationship Marketing Manager | Disney Destinations |
| Monica Garaitonandia | Brand Director - Tuaca | Brown-Forman Corporation |
| Roberto Garcia | Executive Director of Hispanic Marketing | AT&T Inc. |
| Adam Garcia | Regional Hispanic Marketing Manager | The Black & Decker Corporation |
| Yvonne Garcia | Director,Segment Marketing | Liberty Mutual Group |
| Lisa Garcia Quiroz | Senior Vice President, Corporate Responsibility and Chief Diversity Officer | Time Warner Inc. |
| Matthew Gardner | Marketing Services Manager | Publix Super Markets, Inc. |
| Alicia Gomez | Director, Premium Sales and New Media | Universal Music Group |
| Frank Gomez | Director, External & Media Relations | Educational Testing Service (ETS) |
| Ana Grace | Site Manager | Best Buy Company, Inc. |
| Kathleen Haley | Director, Multicultural Marketing | Individual Parent Record Corporation |
| Genevieve Harley | Regional Director | OnRequest Images |
| Dawn Harris | Director, Diversity Affairs | NASCAR |
| Lisa Harrison | Senior Specialist | Verizon Communications |
| Dave Hawsey | Marketing Director | WellPoint, Inc. |
| Tommy Hayes-Brown | Multicultural Sales & Service Manager | MetLife, Inc. |
| Liz Ho | Director of Marketing | Healthfirst |
| Patrick Hunter | Quality Assurance Lead | Hewlett-Packard Company |
| Priscila Jamison | Senior Creative Director | McDonald`s Corporation |
| Ayana Jordan | Chevrolet Diversity Advertising and Sales Promotion Manager | Chevrolet |
| Phyllis Joseph | Senior Lead, Communications Manager - Foods | Unilever |
| Lily Juliano | Manager, Hispanic Segment | Verizon Wireless Inc. |
| Gwendolyn Kelly | Senior Marketing Manager, Shows & Events | Walmart Stores, Inc. |
| Carla Kelly | General Manager, US Multicultural Marketing | Colgate-Palmolive Company |
| Yana Kershteyn | Media Manager | Home Depot, Inc. |
| Grace Kim | Manager, Asian Marketing | Hyundai Motor America |
| Crystal King | Manager, African American Market | Susan G. Komen For The Cure |
| Cindy Kringelis | Associate Director | Verizon Wireless Inc. |
| Karl Krohn | Category Manager | Ferrero USA, Inc. |
| Karl Krohn | Assistant Marketing Manager | Stork Food & Dairy Systems Inc. USA |
| Waisze Lam | Brand Manager | The Walt Disney Home Entertainment, Inc. |
| Melvin Landry | Enterprise Procurement Manager - Marketing Service | ConAgra Foods Inc. |
| Brian Lange | Marketing Director | GlaxoSmithKline |
| Erick Laseca | Senior Marketing Analyst | Allstate Insurance Company |
| Elizabeth Lebron | Senior Assistant Brand Manager - Multicultural | Unilever United States, Inc. |
| Cindy Lee | Regional Director | OnRequest Images |
| Vicky Lo | Manager | The Walt Disney Home Entertainment, Inc. |
| Norma Lujan | Director, Multicultural Marketing | L'Oréal USA |
| Larry Lundy | Director, New Business Development | Susan G. Komen For The Cure |
| Dwayne Maddox | Media and Planning Administrator | American Family Insurance |
| Jessica Maddux | Senior Marketing Associate | Capital One Services, Inc. |
| Ajoy Mahtab | Worldwide Marketing Director, Ethicon Inc. | Johnson & Johnson |
| Tonia Mancino | Unilever United States, Inc. | |
| Johanna Marolf | H&R Block, Inc. | |
| Brian Marshall | Program Manager | Dell Inc. |
| Judith Mason | Advertising Manager | Consolidated Edison Co. of New York, Inc. |
| Leslie Maxie | Regional Manager, East Media Outreach | NASCAR |
| Candace Mccullom | VP, Brand & Advertising Manager - African American/LGBT | Wells Fargo & Co. |
| Chris McGrath | Senior Director | Kraft Foods, Inc. |
| Wanda McKenzie | Manager, Market Development | IBM Corporation |
| Lesley Slaton McNorton | Multicultural Marketing Manager | Hewlett-Packard Company |
| Joanna Miller | Sr. Associate, Creative | Capital One Services, Inc. |
| Cindy Minniti | Associate | Reed Smith LLP |
| Yvonne Montanino | Sr. Manager, Consumer & Market Insights | Unilever United States, Inc. |
| Jessica Moore | Associate Brand Manager, Mazola | ACH Food Companies, Inc. |
| Dena Mooty | Manager, Event Marketing | Cleveland Clinic |
| Ofelia Morera | Senior Staff, Brand Management | Verizon Communications |
| Darrell Morrow | Mailing Solutions Specialist | United States Postal Service |
| Elena Neely | Manager, Shipping & Mailing Solutions | USPS Pacific Area Sales |
| Sam Nelson | Media Manager | Limited Brands, Inc. |
| Sedrik Newbern | Senior Marketing Manager, Multicultural Communications | Allstate Insurance Company |
| Karen Noel | Advertising Manager | State Farm Mutual Automobile Insurance Co. |
| Maryann O`Connell | Manager, Advertising Procurement Services | American Express Company |
| Ramon Olmeda | Media Manager | MillerCoors LLC |
| Brad Olsen | Brand Manager | Bush Brothers & Company |
| Ileana Ortega | Hispanic Marketing Coordinator | Monterey Bay Aquarium |
| Reinaldo Padua | Assistant Vice President, Hispanic Marketing | Coca-Cola Company |
| Manny Palomo | Director Latino Strategy & Communications Segment & Field Marketing | Best Buy Company, Inc. |
| Mary Palumbo | Director, Field Marketing Support | Papa John`s International, Inc. |
| Marco Pereira | WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo | IBM Corporation |
| Cecilia Perez | VP, Hispanic Segment Manager | Wells Fargo & Co. |
| Karin Poe | Marketing Operations Manager | Cisco Systems, Inc. |
| Barbara Ponce | Manager, Corporate & Diversity Advertising | American Honda Motor Co., Inc. |
| Patricia Popowich | Brand Manager, Scotch Portfolio | Diageo North America, Inc. |
| Reagan Pruitt | Director of Brand Communications | BlueCross BlueShield of North Carolina |
| Pamela Rachal | Sr. Brand Manager | Bayer Corporation |
| Dipika Rajpal | Multicultural Marketing Assistant Manager | General Mills, Inc. |
| Rick Ramirez | SVP, Targeted Marketing | Warner Brothers Pictures |
| Vincent Reed | Group Marketing Manager | Verizon Communications |
| Jennifer Reiner | Multicultural Team Leader | The Clorox Company |
| Rafael Reyes | Manager Strategy & Business Development | Whirlpool Corporation |
| Rita Ribeiro | Product Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Melissa Richards-Person | Senior Director, Advertising & Promotions | Papa John`s International, Inc. |
| Rodolfo Rodriguez | Director, Multicultural Marketing | General Mills, Inc. |
| David Rodriguez | Multicultural Marketing Communications Manager | Ford Motor Company |
| Janie Rodriguez | Associate Director, Metabolics Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Leandro Rohde | Director, Multicultural Marketing | New York Life Insurance Company |
| Daniel Rosas | Director KNA Multicultural Programs | Kellogg Company |
| Veronica Ruiz | Marketing Manager | Sprint Nextel Corporation |
| Heide Sacher | Corporate Vice President | New York Life Insurance Company |
| Marc Salzo | Associate Director, Consumer Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Debra Sangiuliano | Director, Professional Media | Pfizer Inc |
| Angel Sarria | Brand Manager, Multicultural and Latin America Markets | Walt Disney Parks and Resorts |
| Steven Schwartz | Purchasing Manager | American Express Company |
| Whitney Seamons | Product Director | McNeil Consumer & Specialty Pharmaceuticals |
| Keisa Sharpe | Brand Manager | Alabama Power Co. |
| Marc Shaw | Director, Integrated Marketing | Unilever United States, Inc. |
| Tommy Shi | Diversity and Inclusion Officer | Mercedes-Benz USA, LLC |
| Robert Siegal | Director, Management Advisory Services | Prager and Fenton LLP |
| Denna Singleton | Brand Manager | Johnson & Johnson |
| Carmen Smith | Vice President, Global Strategies for Diversity Inclusion | Disneyland Resort |
| Gretchen Smith | Marketing Manager | |
| Manuel Solis | Marketing Manager, Multicultural Communications | Transitions Optical, Inc. |
| Myrian Solis Coronel | Diversity Program Manager | REI - Recreational Equipment Inc. |
| Eddie Southard | Assistant Marketing Manager | State Farm Mutual Automobile Insurance Co. |
| Chris Starkey | Senior Marketing Strategist and Team Leader for Consumer Needs | Edward D. Jones & Co., L.P. |
| Mark Stockdale | Director, Hispanic Marketing | T-Mobile USA, Inc. |
| Sheri Stump | Consumer Brand Director, Vyvanse Marketing | Shire Pharmaceuticals Inc. |
| Tony Suarez | Director, Diversity | Advance Auto Parts, Inc. |
| Evan Taylor | Multicultural Business Development | State Farm Mutual Automobile Insurance Co. |
| Michelle Thomas | Senior Brand Marketing Manager | Zappos.com |
| Patricia Trevino | Director, Promotions | Burger King Corporation |
| Starla Triggs | Marketing | Pizza Hut, Inc. |
| Randall Tucker | Associate Director, Global Diversity and Inclusion | Starwood Hotels & Resorts Worldwide, Inc. |
| Kimberly Turner | Marketing Manager | Allstate Insurance Company |
| Kymber Umana | Multicultural Marketing Manager | Sprint Nextel Corporation |
| Hector Vallejo | Multicultural Marketing Manager | Stanley Black & Decker, Inc. |
| Ramiro Vazquez | Manager, Marketing Strategy | Walt Disney Parks and Resorts |
| Ashwin Verma | Corporate Vice President, Cultural | New York Life Insurance Company |
| Cristina Vilella | Marketing Director | McDonald`s Corporation |
| Elizabeth Vincent | Specialist, Affiliate Marketing | AutoTrader.com, LLC |
| Greg Visicaro | Advertising Manager | Horizon Blue Cross Blue Shield of New Jersey |
| Joseph Vizcarra | Integrated Marketing Manager | Unilever United States, Inc. |
| John Webb | Attorney | Reed Smith LLP |
| William Webster | Vice President, Brand Management | Sun Life Financial |
| Tony Wells | Chief Marketing Officer | 24 Hour Fitness |
| Richard Williams | Executive Director, Marketing | Verizon Wireless Inc. |
| Jon Williamson | Marketing Manager | Publix Super Markets, Inc. |
| Heath Willis | Senior Marketing Manager - Multicultural | Coca-Cola North America |
| Belinda Wilson | Associate Manager, Multicultural Marketing Strategy | Walt Disney Parks and Resorts |
| Sally Wolf | Consultant | Time Warner Inc. |
| Ana Luisa Wu | Marketing Manager | The Western Union Company |
| Lorraine Yglesias | Sr. Mktg. Mgr. Diversity | Monterey Bay Aquarium |
| Magda Yrizarry | Vice President, Workplace Culture, Diversity and Compliance | Verizon Communications |
| Suzy Yun | Marketing Strategic Sourcing Manager | Amgen Inc. |
| Patricia Zerdan | Senior Consultant Marketing | Verizon Communications |
