Multicultural Marketing & Diversity Committee
The ANA Multicultural Marketing & Diversity Committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.
This committee helps program the ANA Multicultural Marketing & Diversity Conference; the 15th annual ANA Multicultural Marketing & Diversity Conference is planned for November 3-5, 2013 at the JW Marriott in Los Angeles, CA.
To review the list of the 2012 ANA Multicultural Excellence Awards winners, click here.
A new initiative, The ANA Multicultural Marketing Thought Leadership Forums will discuss key issues to help elevate the impact of marketing to an increasingly multicultural nation. Click here for more information.
Committee Chair: Gilbert Dávila
Discussion Topics
- Measuring ROI of multicultural marketing programs
- Selling multicultural marketing internally
- Multicultural agency search
- Multicultural agency vs. general market agency pros and cons
- How to compensate multicultural agencies
- Multicultural Marketing - organizational structure
- Multicultural marketing social media best practices
- In language or out the acculturation debate continues
- Direct marketing to multicultural segments
- Using church marketing to target African Americans
- Effective multicultural marketing techniques on the Internet
- Mistakes and lessons learned in multicultural marketing
- Multicultural employee research groups
- Diversity drives innovation
- Linking diversity management with business results
| Name | Title | Company |
|---|---|---|
| Gilbert Dávila (Chairperson) | President & CEO | Davila Multicultural Insights (DMI) |
| Donna Aaron | Multicultural Marketing Manager | Chrysler Group LLC |
| Natasha Aarons | Sr. Consultant, Multicultural Marketing | Verizon Wireless Inc. |
| Darlene Abubakar | Senior Director, National Advertising and Marketing Programs | Amtrak-National Railroad Passenger Corp. |
| Mirna Aceituno | Sr. Hispanic Marketing/Brand Manager | Sprint Corporation |
| Luisa Acosta-Franco | Head of Multicultural Recruiting & Field Support Distribution Strategy | Farmers Insurance Group, Inc. |
| Lynn Adrian | VP, Brand Strategy Manager | Wells Fargo Bank |
| Cristina Alfaro | Communications Manager | McDonald`s Corporation |
| Ray Amati | Media Director | Mars Incorporated |
| Antoine Andrews | Director, Diversity and Inclusion | Old Navy |
| Madeleine Arritola | Multicultural Marketing Lead | Humana Inc. |
| Julie Assal | Associate Brand Manager | Bush Brothers & Company |
| Sonia Aujla | Marketing Services Consultant | Kaiser Permanente |
| Joshua Avila | Senior Manager, Hispanic Marketing & Communications | Auto Club Speedway |
| Gracie Aviles-Osorio | Assistant Project Manager | Allstate Insurance Company |
| Jessica Azerrad | Local Marketing Specialist/ Los Angeles | IKEA North America |
| Alessandro Bampa | Business Development Manager | Ferrero USA, Inc. |
| Antonia Banuelos | Hispanic Advertising Specialist | IKEA North America Services |
| Alejandra Barron | Senior Manager, Multicultural Marketing | Home Depot, Inc. |
| Jean Bergquist | Director, Sourcing | Kaiser Permanente |
| Steven Brier | Sr. Manager, Marketing Strategy | Marriott International, Inc. |
| Francisca Brown | Multicultural Marketing Manager | American Family Insurance |
| Kay Brown | Senior Advertising Manager | AT&T Inc. |
| Christine Cadena | Senior Vice President, Multicultural Initiatives | The Walt Disney Home Entertainment, Inc. |
| Luis Calva | Multicultural Marketing Director | Nationwide Insurance |
| Deanna Canedo | Director Hispanic Marketing | Walmart Stores, Inc. |
| Juan Carlos Cardona | Associate Marketing Manager | Disney Destinations LLC |
| Mark Carlson | Senior Creative Director, US Marketing | McDonald`s Corporation |
| Renee Carrel | Manager, Hispanic Business Unit | McNeil Consumer & Specialty Pharmaceuticals |
| Melanie Castro | Sr Asst Insights Manager | Unilever United States, Inc. |
| Andre Chalonec | Manager - Corporate Media Investments | PepsiCo, Inc. |
| Gabrielle Chamberlin | SVP, Global Product Management | The Walt Disney Home Entertainment, Inc. |
| Prima Chambers | Marketing Manager Innovation | The Hershey Company |
| Paulina Chapa | Multicultural Marketing Specialist | NBA |
| Vivian Chen | Marketing Manager | McDonald`s Corporation |
| William Cherrie | Vice President, Multicultural Marketing | Pernod Ricard USA |
| Marquitta Cherry | Associate Marketing Manager | Capital One Services, Inc. |
| David Chung | National Manager, Targeted Advertising & Strategy | Toyota Motor Sales |
| Karen Clark | SVP, Multicultural Strategy Manager | City National Bank |
| Brian Coleman | VP of Games | Hasbro, Inc. |
| Florentino Colon | Director, Multicultural Marketing | Aetna Inc. |
| Saunya Connelly | Marketing Coordinator | Amtrak-National Railroad Passenger Corp. |
| Jamie Conner | Senior Media Manager | Microsoft Corporation |
| Monica Contreras | Corporate Vice President | New York Life Insurance Company |
| Jose Costa | CEO | MAACO |
| Greg Cunningham | Group Manager, Strategic Partnerships | Target Corporation |
| David Davidovic | VP and Global Head, Commercial Services | Genentech, Inc. |
| Eva Davis | Vice President, Multicultural Marketing | Warner Bros Home Video |
| Javier Delgado-Granados | Senior Marketing Manager | Walmart Stores, Inc. |
| Kezia DePuy | Project Manager - CHC | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Lynn Diep | VP, Sr. Marketing Manager | Union Bank |
| Donna Donovan | Senior Consultant Market Planning | Nationwide |
| Lisa Dreeke | Integrated Marketing Director | Johnson & Johnson |
| Dania Echeverri | Senior Manager, Brand Partnerships | Universal Music Group |
| Brooke Ellis | Advertising Manager | Chevrolet |
| Carolina Espinoza | Associate Director Multicultural Marketing | Verizon Wireless Inc. |
| Javier Farfan | Senior Director, Cultural Branding | PepsiCo Beverages America |
| Ivette Fernandez | Advertising Analyst | Xerox Corporation |
| Sergio Fernandez | Senior Manager, Retail Marketing | USG Corporation |
| Louis Figurito | Mailing Solutions Specialist | United States Postal Service |
| Krissy Fleming | Multicultural Marketing Manager | Verizon Wireless Inc. |
| Georgina Flores | Director, Integrated Marketing Communications | Allstate Insurance Company |
| Mike Foley | Brand Manager, U.S. Hispanic & Export | Post Holdings, Inc. |
| Rose Fonseca | Multicultural Business Development Specialist | State Farm Mutual Automobile Insurance Co. |
| Julie Foor | Media Specialist | IKEA North America |
| Euan Ford | Multicultural Marketing Strategist | American Family Insurance |
| Alexander Francis | International Programs Coordinator | Almond Board of California |
| Andrea Freeman | Vice President, Marketing | Aaron's Inc. |
| Janet Freytes Dever | Relationship Marketing Manager | Disney Destinations |
| Alexandra Galindez | VP, Women & Multi-Cultural Marketing | Prudential Insurance Company of America |
| Monica Garaitonandia | AVP, New Product Development | Brown-Forman Corporation |
| Roberto Garcia | Executive Director of Hispanic Marketing | AT&T Inc. |
| Adam Garcia | Regional Hispanic Marketing Manager | The Black & Decker Corporation |
| Lisa Garcia Quiroz | Senior Vice President, Corporate Responsibility and Chief Diversity Officer | Time Warner Inc. |
| Jasmine Germany | Media Specialist | Regions Financial Corp. |
| Alicia Gomez | Director, Premium Sales and New Media | Universal Music Group |
| Frank Gomez | Director, External & Media Relations | Educational Testing Service (ETS) |
| Jaclyn Gonzales | Promotion Marketing Planner | General Mills, Inc. |
| Jessica Gonzalez | Marketing Analyst | Xerox Corporation |
| Jesus Gonzalez | Manager in Brand Partnership | Universal Music Group |
| Ana Grace | Site Manager | Best Buy Company, Inc. |
| Kathleen Haley | Director, Multicultural Marketing | Individual Parent Record Corporation |
| Dawn Harris | Director, Diversity Affairs | NASCAR |
| Lisa Harrison | Senior Specialist | Verizon Communications |
| Dave Hawsey | Marketing Director | WellPoint, Inc. |
| Tommy Hayes-Brown | Multicultural Sales & Service Manager | MetLife, Inc. |
| Stephanie Henderson | Lead Marketing Communications Manager | AT&T Mobility |
| Carelys Hepburn | Senior Marketing Manager- Strategic & Multicultural | ConAgra Foods Inc. |
| Liz Ho | Director, Marketing Communications | Healthfirst |
| Paul Hodges | Regions Financial Corp. | |
| Gerard Hoeppner | Sr. Director, Communications, Busch Gardens Tampa | SeaWorld Parks and Entertainment |
| Albert Hsu | Cross Cultural Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| William Hundley | Marketing Director | Eli Lilly and Company |
| Patrick Hunter | Quality Assurance Lead | Hewlett-Packard Company |
| Priscila Jamison | Senior Creative Director | McDonald`s Corporation |
| Ayana Jordan | Chevrolet Diversity Advertising and Sales Promotion Manager | Chevrolet |
| Gina Jorge | Assistant Manager, Multicultural Marketing | American Honda Motor Co., Inc. |
| Phyllis Joseph | Senior Lead, Communications Manager - Foods | Unilever |
| Lily Juliano | Manager, Hispanic Segment | Verizon Wireless Inc. |
| Carla Kelly | General Manager, US Multicultural Marketing | Colgate-Palmolive Company |
| Gwendolyn Kelly | Senior Marketing Manager, Shows & Events | Walmart Stores, Inc. |
| Yana Kershteyn | Media Manager | Home Depot, Inc. |
| Grace Kim | Manager, Asian Marketing | Hyundai Motor America |
| Crystal King | Manager, African American Market | Susan G. Komen For The Cure |
| Fatma Kokon | Sr. Associate Brand Manager | Kimberly-Clark Corporation |
| Cindy Kringelis | Associate Director | Verizon Wireless Inc. |
| Karl Krohn | Category Manager | Ferrero USA, Inc. |
| Waisze Lam | Brand Manager | The Walt Disney Home Entertainment, Inc. |
| Brian Lange | Product Director, Respiratory Marketing | GlaxoSmithKline |
| Erick Laseca | Senior Marketing Analyst | Allstate Insurance Company |
| Elizabeth Lebron | Senior Assistant Brand Manager - Multicultural | Unilever United States, Inc. |
| Jim Legg | Vice President, Integrated Marketing | New Futuro |
| Vicky Lo | Manager | The Walt Disney Home Entertainment, Inc. |
| Larry Lundy | Vice President, Corporate Relations | American Heart Association |
| Dwayne Maddox | Media Manager | American Family Insurance |
| Jessica Maddux | Senior Marketing Associate | Capital One Services, Inc. |
| Oscar Madrid | Director, Multicultural Marketing | Verizon Communications |
| Ajoy Mahtab | Worldwide Marketing Director | Johnson & Johnson |
| Johanna Marolf | Multicultural Program Manager | H&R Block, Inc. |
| Paige Marshall | Associate Brand Manager | Bush Brothers & Company |
| Brian Marshall | Program Manager | Dell Inc. |
| Catherine Marshburn | Corporate Director of Advertising & Brand | SeaWorld Parks and Entertainment |
| Cesar Martinez | Vice President, Multicultural Sales | Live Nation, Inc. |
| Judith Mason | Advertising Manager | Consolidated Edison Co. of New York, Inc. |
| Dante Mastri | Sr. Manager, Global Strategy, Merchant Services | American Express Company |
| Candace Mccullom | VP, Brand & Advertising Manager - African American/LGBT | Wells Fargo & Co. |
| Chris McGrath | Senior Director | Mondelez International, Inc. |
| Wanda McKenzie | Manager, Market Development | IBM Corporation |
| Lesley Slaton McNorton | Global Brand & Marketing | Hewlett-Packard Company |
| Shauna McWoods | Senior Manager, Strategic Sourcing | Novo Nordisk Pharmaceuticals, Inc. |
| Francisco Michel | Media Specialist | California Department of Public Health/Tobacco Control Program |
| Joanna Miller | Sr. Art Director, Brand Creative | Capital One Services, Inc. |
| Cindy Minniti | Associate | Reed Smith LLP |
| Yvonne Montanino | Sr. Manager, Consumer & Market Insights | Unilever United States, Inc. |
| Jessica Moore | SR. ABM, Mazola | ACH Food Companies, Inc. |
| Dena Mooty | Manager, Event Marketing | Cleveland Clinic |
| Ofelia Morera | Senior Staff, Brand Management | Verizon Communications |
| Darrell Morrow | Mailing Solutions Specialist | United States Postal Service |
| Elena Neely | Manager, Strategic Opportunity Sales | USPS Pacific Area Sales |
| Sam Nelson | Manager, Marketing & Media | Limited Brands, Inc. |
| Karen Noel | Advertising Manager | State Farm Mutual Automobile Insurance Co. |
| Maryann O`Connell | Manager, Advertising Procurement Services | American Express Company |
| Ramon Olmeda | Media Manager | MillerCoors LLC |
| Brad Olsen | Brand Manager | Bush Brothers & Company |
| Maria Pacheco | Copy Writer | Healthfirst |
| Reinaldo Padua | Assistant Vice President, Hispanic Marketing | Coca-Cola Company |
| Marco Pereira | WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo | IBM Corporation |
| Cecilia Perez | VP, Hispanic Segment Manager | Wells Fargo & Co. |
| Patricia Popowich | Brand Manager, Scotch Portfolio | Diageo North America, Inc. |
| Laura Puente | Manager Strategic Marketing | ConAgra Foods Inc. |
| Widaliz Quinones | Trade Marketing Manager - Multicultural | Heineken USA, Inc. |
| Pamela Rachal | Sr. Brand Manager | Bayer Corporation |
| Dipika Rajpal | Multicultural Marketing Assistant Manager | General Mills, Inc. |
| Rick Ramirez | SVP, Targeted Marketing | Warner Brothers Pictures |
| Vincent Reed | Group Marketing Manager | Verizon Communications |
| Rafael Reyes | Global Product Sr. Manager - Cleaning | Whirlpool Corporation |
| Rita Ribeiro | Product Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Matthew Rodano | Vice President of Client Relations | The LanguageWorks, Inc. |
| David Rodriguez | Multicultural Marketing Communications Manager | Ford Motor Company |
| Rudy Rodriguez | Senior Director, Multicultural Marketing | MillerCoors LLC |
| Carlos Rojas | Hispanic Marketing Strategy Director | The Principal Financial Group |
| Veronica Ruiz | Marketing Manager | Sprint Corporation |
| Marc Salzo | Associate Director, Consumer Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Laura Sanchez-Greenberg | Senior Vice President, Business Development | New Futuro |
| Angel Sarria | Brand Manager, Multicultural and Latin America Markets | Disney Destinations LLC |
| Steven Schwartz | Purchasing Manager | American Express Company |
| Christina Sepulveda | National Director, Partnership Marketing | The Westfield Group |
| Keisa Sharpe | Brand Manager | Alabama Power Co. |
| Marc Shaw | Director, Integrated Marketing | Unilever United States, Inc. |
| Tommy Shi | Diversity and Inclusion Officer | Mercedes-Benz USA, LLC |
| Robert Siegal | Director, Management Advisory Services | Prager and Fenton LLP |
| Denna Singleton | Brand Manager | Johnson & Johnson |
| Carmen Smith | Vice President, Global Strategies for Diversity Inclusion | Disneyland Resort |
| Gretchen Smith | Marketing Manager | |
| Manuel Solis | Marketing Manager, Multicultural Communications | Transitions Optical, Inc. |
| Myrian Solis Coronel | Diversity Program Manager | REI - Recreational Equipment Inc. |
| Eddie Southard | Assistant Marketing Manager | State Farm Mutual Automobile Insurance Co. |
| Chris Starkey | Senior Marketing Strategist and Team Leader for Consumer Needs | Edward D. Jones & Co., L.P. |
| Mark Stockdale | Director, Hispanic Marketing | T-Mobile USA, Inc. |
| Sheri Stump | Brand Director | Shire Pharmaceuticals Inc. |
| Tony Suarez | Director, Regional Marketing | Humana Inc. |
| Tony Suarez | Director, Diversity | Advance Auto Parts, Inc. |
| Evan Taylor | Multicultural Business Development | State Farm Mutual Automobile Insurance Co. |
| Janelle Taylor | Manager, Multicultural Marketing | Verizon Wireless Inc. |
| Christie Tenorio | Hispanic Marketing Specialist | PNC Bank, N. A. |
| Michelle Thomas | Sr. Brand Marketing Manager | Expedia, Inc. |
| Patricia Trevino | VP Product Marketing | Outback Steakhouse, Inc. |
| Randall Tucker | Associate Director, Global Diversity and Inclusion | Starwood Hotels & Resorts Worldwide, Inc. |
| Kimberly Turner | Marketing Manager | Allstate Insurance Company |
| Xavier Turpin | Director, Multicultural Marketing | Dunkin` Brands, Inc. |
| Lance Tyler | Executive Director-Established Brands, HCV Franchise, Cross Cultural Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Kymber Umana | Multicultural Marketing Manager | Sprint Corporation |
| Hector Vallejo | Multicultural Marketing Manager | Stanley Black & Decker, Inc. |
| Lisa Valtierra | Assoc. Dir. Cross Cultural Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Ramiro Vazquez | Marketing Manager | Disney Destinations LLC |
| Laura Vialva | PR Manager | Healthfirst |
| Cristina Vilella | Marketing Director | McDonald`s Corporation |
| Greg Visicaro | Advertising Manager | Horizon Blue Cross Blue Shield of New Jersey |
| Joseph Vizcarra | Shopper Marketing | Pfizer Inc |
| Dorinda Walker | Director of Multicultural Marketing | Prudential Insurance Company of America |
| John Webb | Attorney | Reed Smith LLP |
| Tony Wells | Chief Marketing & Customer Officer | ADT Security Systems |
| LIzette Williams | Senior Brand Manager | Kimberly-Clark Corporation |
| Kelley Williams | Manager, Marketing & Communications | American Express Company |
| Richard Williams | Executive Director, Marketing | Verizon Wireless Inc. |
| Heath Willis | Director, Global Shopper Marketing | Coca-Cola North America |
| Belinda Wilson | Associate Manager, Multicultural Marketing Strategy | Disney Destinations LLC |
| Sally Wolf | Consultant | Time Warner Inc. |
| Ana Luisa Wu | Marketing Manager | The Western Union Company |
| Magda Yrizarry | Vice President, Workplace Culture, Diversity and Compliance | Verizon Communications |
| Patricia Zerdan | Senior Consultant Marketing | Verizon Communications |
