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Multicultural Marketing & Diversity Committee

The ANA Multicultural Marketing & Diversity Committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.

This committee helps program the ANA Multicultural Marketing & Diversity Conference; the 17th annual ANA Multicultural Marketing & Diversity Conference is planned for November 8-10, 2015 at the Fontainebleau in Miami Beach, FL. Click here for the 2015 agenda.

2014 ANA Multicultural Excellence Awards Winners:
To view winning case studies, click here.
To view the list of winners, click here.

A new initiative, The ANA Multicultural Marketing Thought Leadership Forums will discuss key issues to help elevate the impact of marketing to an increasingly multicultural nation. Click here for more information.

Committee Chair: Gilbert Dávila

Discussion Topics

  • Measuring ROI of multicultural marketing programs
  • Selling multicultural marketing internally
  • Multicultural agency search
  • Multicultural agency vs. general market agency pros and cons
  • How to compensate multicultural agencies
  • Multicultural Marketing - organizational structure
  • Multicultural marketing social media best practices
  • In language or out the acculturation debate continues
  • Direct marketing to multicultural segments
  • Using church marketing to target African Americans
  • Effective multicultural marketing techniques on the Internet
  • Mistakes and lessons learned in multicultural marketing
  • Multicultural employee research groups
  • Diversity drives innovation
  • Linking diversity management with business results
Name Title Company
Gilbert Dávila (Chairperson) President and CEO Davila Multicultural Insights (DMI)
Donna Aaron Multicultural Marketing Manager Chrysler Group LLC
Natasha Aarons Sr. Consultant, Multicultural Marketing Verizon Wireless Inc.
Darlene Abubakar Senior Director, National Advertising and Marketing Programs Amtrak-National Railroad Passenger Corp.
Larissa Acosta Sr Director | Hispanic Marketing University of Phoenix
Luisa Acosta-Franco Head of Multicultural Recruiting & Field Support Distribution Strategy Farmers Insurance Group, Inc.
Lynn Adrian VP, Brand Strategy Manager Wells Fargo Bank
Cristina Alfaro Director, Diversity McDonald's Corporation
Carl Allen Asst. Manager - Advertising, Media & Brand SeaWorld Parks and Entertainment
Ray Amati Media Director Mars Incorporated
Julie Assal Product Manager Alcon Laboratories, Inc.
Sonia Aujla Marketing Services Consultant Kaiser Permanente
Gracie Aviles-Osorio Assistant Project Manager Allstate Insurance Company
Jessica Azerrad Local Marketing Specialist/ Los Angeles IKEA North America
Alessandro Bampa Category Marketing Director Ferrero USA, Inc.
Antonia Banuelos Hispanic Advertising Specialist IKEA North America Services
Alejandra Barron Senior Manager, Multicultural Marketing Home Depot, Inc.
Jean Bergquist Director, Sourcing Kaiser Permanente
Wendy Bolivar Regional Consumer Engagement Manager Pernod Ricard USA
Francisca Brown Director, African American Multicultural Market Strategy Northwestern Mutual
Kay Brown Senior Advertising Manager AT&T Inc.
Colin Burns Manager, Advertising Content & Compliance Country Financial
Deanna Canedo Vice President MasterCard Worldwide
Juan Carlos Cardona Marketing Strategy Disney Destinations LLC
Mark Carlson Senior Creative Director, US Marketing McDonald's Corporation
Renee Carrel Manager, Hispanic Business Unit McNeil Consumer & Specialty Pharmaceuticals
Andre Chalonec Manager - Corporate Media Investments PepsiCo, Inc.
Prima Chambers Marketing Manager Innovation The Hershey Company
Paulina Chapa Multicultural Marketing Specialist NBA
Vivian Chen Marketing Manager McDonald's Corporation
Fannie Cheng Manager Communications EmblemHealth
Marquitta Cherry Sr. Associate Marketing Manager Capital One Services, Inc.
Janet Chiaffitelli Communication Manager EmblemHealth
Michelle Chin VP, NA Integrated Mktg Communications & Loyalty Godiva Chocolatier, Inc.
David Chung National Manager, Targeted Advertising & Strategy Toyota Motor Sales U.S.A., Inc.
Karen Clark SVP, Multicultural Strategy Manager City National Bank
Heather Coghill Associate Director Hispanic Research ESPN Customer Marketing & Sales
Brian Coleman VP of Games Hasbro, Inc.
Florentino Colon Director, Multicultural Marketing Aetna Inc.
Jamie Conner Senior Media Manager Microsoft Corporation
Monica Contreras Corporate Vice President New York Life Insurance Company
Harry Dalessio Head of Sales & Strategic Relationships Prudential Insurance Company of America
Kezia DePuy Project Manager - CHC Boehringer Ingelheim Pharmaceuticals, Inc.
Javier Delgado-Granados Director of Marketing Walmart Stores, Inc.
Janina Delloca-Pawlowski Multicultural Marketing Manager Dunkin' Brands, Inc.
Javier Detrinidad MulticulturalMarketing Strategist Edward Jones
Lynn Diep VP, Sr. Marketing Manager MUFG Union Bank, N.A.
Donna Donovan Senior Consultant Market Planning Nationwide
Lisa Dreeke Director, Integrated Marketing Johnson & Johnson
Brooke Ellis Advertising Manager Chevrolet
Eduardo Escobedo VP, Diversity and Strategic Initiatives Apollo Education Group, Inc.
Carolina Espinoza Associate Director Multicultural Marketing Verizon Wireless
Javier Farfan Senior Director, Cultural Branding PepsiCo Beverages America
Ross Fenderson Sr. Manager, Strategy Keurig Green Mountain, Inc.
Ivette Fernandez Associate Advertising Manager Xerox Corporation
Louis Figurito Senior Direct Marketing Specialist-Major Accounts United States Postal Service
Krissy Fleming Strategist Verizon Wireless Inc.
Georgina Flores Vice President Integrated Marketing Communications Allstate Insurance Company
Mike Foley Senior Brand Manager Post Holdings, Inc.
Rose Fonseca Multicultural Business Development Specialist State Farm Mutual Automobile Insurance Co.
Julie Foor US Communications Specialist IKEA North America
Euan Ford Multicultural Marketing Strategist American Family Insurance
Candice Frederick Marketing Manager Educational Testing Service (ETS)
Janet Freytes Dever Relationship Marketing Manager Disney Destinations
Monica Garaitonandia Director, Multicultural Brown-Forman Corporation
Adam Garcia Regional Hispanic Marketing Manager The Black & Decker Corporation
Lisa Garcia Quiroz Senior Vice President, Corporate Responsibility and Chief Diversity Officer Time Warner Inc.
Roberto Garcia Executive Director of Hispanic Marketing AT&T Inc.
Sebastian Garcia-Vinyard Brand Manager Neutrogena Corp.
Laurie Genovese Manager, Marketing Development Liberty Mutual Group
Jasmine Germany Media Specialist Regions Financial Corp.
Alicia Gomez Director, Premium Sales and New Media Universal Music Group
Frank Gomez Strategic Advisor Educational Testing Service (ETS)
Jaclyn Gonzales Promotion Marketing Planner General Mills, Inc.
Jessica Gonzalez Social Media Specialist Pitney Bowes Inc.
Jesus Gonzalez Manager in Brand Partnership Universal Music Group
Matt Griffin Advertising Advisor Chevron Corporation
Kathleen Haley Director, Multicultural Marketing Independent
Michelle Hare Marketing Department State Farm Insurance
Dawn Harris Director, Diversity Affairs NASCAR
Nell Harris Mailing Solutions Specialist United States Postal Service
Heather Harrison Senior Marketing Manager PricewaterhouseCoopers
Lisa Harrison Senior Specialist Verizon Communications
Dave Hawsey Marketing Director Anthem, Inc.
Stephanie Henderson Lead Marketing Communications Manager AT&T Mobility
Carelys Hepburn Senior Marketing Manager- Strategic & Multicultural ConAgra Foods Inc.
Edwin Hincapie Multicultural Commercial Marketing Manager Heineken USA, Inc.
Liz Ho Director, Marketing Communications Healthfirst
Paul Hodges   Regions Financial Corp.
Gerard Hoeppner Sr. Director, Communications, Busch Gardens Tampa SeaWorld Parks and Entertainment
Evelyn Homs Sr. Director, Multi-cultural Marketing St. Jude Children's Research Hospital, Inc. ALSAC
Albert Hsu Cross Cultural Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Crystal Hudson Principal Officer, Sports & Affinity Marketing Amtrak-National Railroad Passenger Corp.
Patrick Hunter Strategic Partnerships Hewlett-Packard Company
Priscila Jamison Senior Creative Director McDonald's Corporation
Michael Jaremko Local Marketing Specialist One Medical Group
Lisa Jordan Director, Brand Marketing and Growth Strategy C Spire Wireless
Gina Jorge Multicultural Marketing Manager American Honda Motor Co., Inc.
Amanda Jorgensen CHC Brand Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Phyllis Joseph Senior Lead, Communications Manager - Foods Unilever
Sarah Jung Manager, Strategic Testing, Brand Marketing Liberty Mutual Insurance Company
Carla Kelly General Manager, US Multicultural Marketing Colgate-Palmolive Company
Gwendolyn Kelly Senior Manager Walmart Stores, Inc.
Yana Kershteyn Media Strategy Pulte Homes, Inc.
Grace Kim Sr. Manager Multicultural Hyundai Motor America
Phoebe Kmeck Manager, Community Programs & Volunteer Services LiveOnNY
Cindy Kringelis Associate Director Verizon Wireless Inc.
Karl Krohn Category Manager Ferrero USA, Inc.
JD Laboy Sr. Business Development Manager AT&T Inc.
Waisze Lam Brand Manager Disney Consumer Products, Inc.
Brian Lange Product Director, Respiratory Marketing GlaxoSmithKline
Erick Laseca Marketing IS Lead Kraft Foods Group, Inc.
Dwayne Maddox Media Manager American Family Insurance
Jessica Maddux Senior Marketing Associate Capital One Services, Inc.
Oscar Madrid Director, Multicultural Marketing Verizon Communications
Ajoy Mahtab WW Vice President, Marketing BD Becton Dickinson and Company
Nagisa Manabe Chief Marketing and Sales Officer United States Postal Service
Paige Marshall Brand Manager Bush Brothers & Company
Catherine Marshburn Corporate Director of Advertising & Brand SeaWorld Parks and Entertainment
Dante Mastri Director, Marketing Integration American Express Company
Deanna Mattiello Global Brand Manager Stryker Orthopaedics
Juliette Mayers Executive Director of Multicultural Marketing BlueCross BlueShield of Massachusetts
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Chris McGrath Senior Director Mondelez International, Inc.
Wanda McKenzie Manager, Market Development IBM Corporation
Richard McLeod Director North American and Irish Whiskey Pernod Ricard USA
Thais McNeal Director Marketing Innovation and Capabilities GlaxoSmithKline
Chris Meece Director - Multicultural Marketing Northwestern Mutual
Chris Mendoza Vice President MassMutual Financial Group
Sue Merckx Marketing Director - Retail Sartori Cheese
Bernardo Meza Director, Multicultural Marketing Anheuser-Busch InBev
Joanna Miller Sr. Art Director Capital One Services, Inc.
Cindy Minniti Associate Reed Smith LLP
Samuel Monnie Marketing Capability Director Campbell Soup Company
Jessica Moore SR. ABM, Mazola ACH Food Companies, Inc.
Dena Mooty Manager, Event Marketing Cleveland Clinic
Andre Moraes   Penguin Random House
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Darrell Morrow Mailing Solutions Specialist United States Postal Service
Elena Neely National Manager, Strategic Accounts United States Postal Service
Sam Nelson Manager, Marketing & Media Limited Brands, Inc.
Karen Noel Advertising Manager State Farm Mutual Automobile Insurance Co.
Ray Olmeda Media Manager MillerCoors LLC
Maria Pacheco Marketing Manager Healthfirst
Miguel Padilla Marketing Manager Customer Retention Chumash Casino Resort
Reinaldo Padua Assistant Vice President, Hispanic Marketing Coca-Cola Company
Priya Pandit Director Prudential Insurance Company of America
Spiro Papathanasakis Director Essential Accessibility
Fernando Pascual Associate Brand Manager Altria Group, Inc.
Marlon Pavon Multicultural Strategy Leader Empire Blue Cross and Blue Shield
Juan Penso Director Marketing Communications Comcast Cable
Marco Pereira WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo IBM Corporation
Marina Lima Pestana Marketing Manager Deloitte
Dejanelle Peterkin Corporate Partnership Coordinator Healthfirst
Melissa Peterson Media Associate Manager Allstate Insurance Company
Patricia Popowich Brand Manager, Scotch Portfolio Diageo North America, Inc.
Linda Powers US Field Marketing Director Wendy's International, Inc.
Emily Preciado Account Director Disney's Yellow Shoes
Reagan Pruitt Director of Brand Communications BlueCross BlueShield of North Carolina
Alexandra Puccino Manager - Sales & Marketing Amtrak-National Railroad Passenger Corp.
Laura Puente Director, Strategic Marketing ConAgra Foods Inc.
Widaliz Quinones Trade Marketing Manager - Multicultural Heineken USA, Inc.
Rasheq Rahman Senior Advisor - Federal IMT IBM Corporation
Dipika Rajpal Multicultural Marketing Assistant Manager General Mills, Inc.
Rick Ramirez Senior Vice President, Targeted Marketing Warner Bros. Pictures
Derryl Reed   Ameritech Corporation
Vincent Reed Group Marketing Manager Verizon Communications
Giselle Restrepo Multicultural Marketing Manager General Mills, Inc.
Rafael Reyes Global Product Sr. Manager - Cleaning Whirlpool Corporation
Rita Ribeiro Sr. Global Manager / Digital Marketing Abbott Laboratories
Lindsay Rickert Area Leader - Field Marketing Domino's Inc.
Julia Rivera Director, Communications LiveOnNY
Matthew Rodano Vice President, Client Relations The LanguageWorks, Inc.
David Rodriguez Multicultural Marketing Communications Manager Ford Motor Company
Rudy Rodriguez Senior Director, Multicultural Marketing MillerCoors LLC
Beatriz Rojas Director, Multicultural Marketing Kaiser Permanente
Carlos Rojas Consumer & Cultural Engagement Director The Principal Financial Group
Daniel Rosas Director of Marketnig PepsiCo, Inc.
Veronica Ruiz Marketing Manager Sprint Corporation
Marc Salzo Executive Director, IT M&S Global Head of Channel Engagement Boehringer Ingelheim Pharmaceuticals, Inc.
Wanda Sanchez-Miller Director Hasbro, Inc.
Jessica Santiago Advertising Specialist IKEA North America
Vanessa Santos Director, Business Development & Partner Marketing Gilt Groupe, Inc.
Angel Sarria Manager, Marketing Strategy Multicultural Walt Disney Parks and Resorts
Steven Schwartz Purchasing Manager American Express Company
Stefan Segadlo Public & Professional Education Specialist LiveOnNY
Hilary Shaev Vice President, Marketing NBA
Keisa Sharpe Brand Manager Alabama Power Co.
Kyleen Shaw Advertising Account Manager Visit Philadelphia
Tommy Shi Diversity and Inclusion Officer Mercedes-Benz USA, LLC
Mari Shibata Assistant Vice President and Marketing Officer MUFG Union Bank, N.A.
Robert Siegal   Siegal Advisory Solutions Inc.
Carmen Smith Vice President, Global Strategies for Diversity Inclusion Disneyland Resort
Derly Smith Liaison, Mktg Strategy & Planning St. Jude Children's Research Hospital, Inc. ALSAC
Gretchen Smith Marketing Manager  
Myrian Solis Coronel Manager, Multicultural Marketing REI - Recreational Equipment Inc.
Manuel Solis Marketing Manager, Multicultural Communications Transitions Optical, Inc.
Eddie Southard Assistant Marketing Manager State Farm Mutual Automobile Insurance Co.
Chris Starkey Senior Director, Enterprise Marketing Isle of Capri Casinos, Inc.
Mark Steele Director eSSENTIAL Accessibility Inc.
Janet Streicher SVP, Market & Strategic Research Citigroup Inc.
Tony Suarez Director, Regional Marketing Humana Inc.
Claire Surrey Social Media Marketing Specialist EmblemHealth
Evan Taylor Director MassMutual Financial Group
Janelle Taylor Manager, Multicultural Marketing Verizon Wireless Inc.
Christie Tenorio Hispanic Marketing Specialist PNC Bank, N. A.
Nailah Ellis Timberlake Publicity Specialist New York Racing Association
Belinda Tipkelan Senior Market Research Specialist EmblemHealth
Megan Torrini Marketing Program Manager / Customer Satisfaction AutoZone, Inc.
Patricia Trevino VP Product Marketing Outback Steakhouse, Inc.
Nimesh Trivedi Director, Multicultural Marketing MassMutual Financial Group
Elizabeth Turcotte Director, Advertising Bristol-Myers Squibb Company
Xavier Turpin Director, Multicultural Marketing Dunkin' Brands, Inc.
Lance Tyler Executive Director, MultiChannel Marketing and Established Brands Boehringer Ingelheim Pharmaceuticals, Inc.
Kymber Umana Multicultural Marketing Manager Sprint Corporation
Sachiko Usui Senior Marketing Administrator Lexus
Hector Vallejo Multicultural Marketing Manager Stanley Black & Decker, Inc.
Lisa Valtierra Assoc. Dir. Cross Cultural Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Laura Vassallo Multicultural Marketing Specialist LifeSouth Community Blood Centers, Inc.
Ramiro Vazquez Marketing Manager Disney Destinations LLC
Lily Vega Manager, Hispanic Segment Verizon Wireless Inc.
Mammen Verghis V.P. Multicultural Marketing Prudential Insurance Company of America
Laura Vialva PR Manager Healthfirst
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Dorinda Walker Director, Women's & Multicultural Prudential Insurance Company of America
Lisa Walker   AT&T Mobility LLC
Heather Watson Account Director Walt Disney Parks and Resorts
John Webb Attorney Reed Smith LLP
William Webster Brand Development, Reputation & Marketing Operations AXA Equitable
Tony Wells Senior Vice President, Marketing North America Schneider Electric
Angela White-Randolph Advisor - Hispanic Marketing Eli Lilly and Company
Lizette Williams Multicultural Marketing Leader, North America Kimberly-Clark Corporation
Richard Williams Executive Director, Marketing Verizon Wireless Inc.
Heath Willis Director, Global Shopper Marketing Coca-Cola North America
Belinda Wilson Associate Manager, Multicultural Marketing Strategy Disney Destinations LLC
Donna Wilson Senior Director, Global Diversity & Inclusion Johnson & Johnson
Sally Wolf Consultant Time Warner Inc.
Ana Luisa Wu Director - Latin America and Caribbean Region Visa Inc.
Magda Yrizarry Vice President, Workplace Culture, Diversity and Compliance Verizon Communications
Victor Zaborsky Director, Marketing MilkPep
Patricia Zerdan Senior Consultant Marketing Verizon Communications
Paul Zorrilla Consumer Marketing Manager AutoTrader.com, LLC

Next Meeting(s)

Prior Meeting(s)

Multicultural Marketing & Diversity
Wednesday, June 24, 2015
New York , NY

Multicultural Marketing & Diversity
Thursday, April 30, 2015
Universal City , CA

Multicultural Marketing & Diversity
Thursday, February 26, 2015
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

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