| |
 

Multicultural Marketing & Diversity Committee

The ANA Multicultural Marketing & Diversity Committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.

This committee helps program the ANA Multicultural Marketing & Diversity Conference; the 16th annual ANA Multicultural Marketing & Diversity Conference is planned for November 9-11, 2014 at the Fontainebleau in Miami Beach, FL. Click here for more information.

To review the list of the 2013 ANA Multicultural Excellence Awards winners, click here.

A new initiative, The ANA Multicultural Marketing Thought Leadership Forums will discuss key issues to help elevate the impact of marketing to an increasingly multicultural nation. Click here for more information.

Committee Chair: Gilbert Dávila


Discussion Topics

  • Measuring ROI of multicultural marketing programs
  • Selling multicultural marketing internally
  • Multicultural agency search
  • Multicultural agency vs. general market agency pros and cons
  • How to compensate multicultural agencies
  • Multicultural Marketing - organizational structure
  • Multicultural marketing social media best practices
  • In language or out the acculturation debate continues
  • Direct marketing to multicultural segments
  • Using church marketing to target African Americans
  • Effective multicultural marketing techniques on the Internet
  • Mistakes and lessons learned in multicultural marketing
  • Multicultural employee research groups
  • Diversity drives innovation
  • Linking diversity management with business results
Name Title Company
Gilbert Dávila (Chairperson) President & CEO Davila Multicultural Insights (DMI)
Donna Aaron Multicultural Marketing Manager Chrysler Group LLC
Natasha Aarons Sr. Consultant, Multicultural Marketing Verizon Wireless Inc.
Darlene Abubakar Senior Director, National Advertising and Marketing Programs Amtrak-National Railroad Passenger Corp.
Larissa Acosta Sr Director | Hispanic Marketing University of Phoenix
Luisa Acosta-Franco Head of Multicultural Recruiting & Field Support Distribution Strategy Farmers Insurance Group, Inc.
Lynn Adrian VP, Brand Strategy Manager Wells Fargo Bank
Cristina Alfaro Director, Diversity McDonald`s Corporation
Janice Alfini Director, Global New Markets Discover Financial Services, Inc.
Carl Allen Asst. Manager - Advertising, Media & Brand SeaWorld Parks and Entertainment
Ray Amati Media Director Mars Incorporated
Sonia Aujla Marketing Services Consultant Kaiser Permanente
Gracie Aviles-Osorio Assistant Project Manager Allstate Insurance Company
Jessica Azerrad Local Marketing Specialist/ Los Angeles IKEA North America
Alessandro Bampa Business Development Manager Ferrero USA, Inc.
Antonia Banuelos Hispanic Advertising Specialist IKEA North America Services
Alejandra Barron Senior Manager, Multicultural Marketing Home Depot, Inc.
Jean Bergquist Director, Sourcing Kaiser Permanente
Wendy Bolivar Digital Marketing Specialist H. J. Heinz Company
Francisca Brown Multicultural Marketing Manager American Family Insurance
Kay Brown Senior Advertising Manager AT&T Inc.
Juan Carlos Cardona Associate Marketing Manager Disney Destinations LLC
Mark Carlson Senior Creative Director, US Marketing McDonald`s Corporation
Renee Carrel Manager, Hispanic Business Unit McNeil Consumer & Specialty Pharmaceuticals
Roshonda Carter Partnership Support Manager Habitat for Humanity International, Inc.
Andre Chalonec Manager - Corporate Media Investments PepsiCo, Inc.
Prima Chambers Marketing Manager Innovation The Hershey Company
Paulina Chapa Multicultural Marketing Specialist NBA
Vivian Chen Marketing Manager McDonald`s Corporation
Marquitta Cherry Sr. Associate Marketing Manager Capital One Services, Inc.
David Chung National Manager, Targeted Advertising & Strategy Toyota Motor Sales
Karen Clark SVP, Multicultural Strategy Manager City National Bank
Brian Coleman VP of Games Hasbro, Inc.
Florentino Colon Director, Multicultural Marketing Aetna Inc.
Saunya Connelly Marketing Coordinator Amtrak-National Railroad Passenger Corp.
Jamie Conner Senior Media Manager Microsoft Corporation
Monica Contreras Corporate Vice President New York Life Insurance Company
David Davidovic Founder pathForward
Javier Delgado Granados Director of Marketing Walmart Stores, Inc.
Javier Detrinidad MulticulturalMarketing Strategist Edward Jones
Lynn Diep VP, Sr. Marketing Manager MUFG Union Bank, N.A.
Donna Donovan Senior Consultant Market Planning Nationwide
Lisa Dreeke Director, Integrated Marketing Johnson & Johnson
Brooke Ellis Advertising Manager Chevrolet
Eduardo Escobedo VP, Diversity and Strategic Initiatives Apollo Education Group, Inc.
Carolina Espinoza Associate Director Multicultural Marketing Verizon Wireless
Javier Farfan Senior Director, Cultural Branding PepsiCo Beverages America
Ross Fenderson Sr. Manager, Strategy Keurig Green Mountain, Inc.
Ivette Fernandez Advertising Analyst Xerox Corporation
Louis Figurito Direct Marketing Specialist United States Postal Service
Krissy Fleming Strategist Verizon Wireless Inc.
Georgina Flores Director, Integrated Marketing Communications Allstate Insurance Company
Mike Foley Brand Manager, U.S. Hispanic & Export Post Holdings, Inc.
Rose Fonseca Multicultural Business Development Specialist State Farm Mutual Automobile Insurance Co.
Julie Foor Media Specialist IKEA North America
Euan Ford Multicultural Marketing Strategist American Family Insurance
Janet Freytes Dever Relationship Marketing Manager Disney Destinations
Alexandra Galindez VP, Women & Multi-Cultural Marketing Prudential Insurance Company of America
Monica Garaitonandia AVP, New Product Development Brown-Forman Corporation
Roberto Garcia Executive Director of Hispanic Marketing AT&T Inc.
Adam Garcia Regional Hispanic Marketing Manager The Black & Decker Corporation
Lisa Garcia Quiroz Senior Vice President, Corporate Responsibility and Chief Diversity Officer Time Warner Inc.
Sebastian Garcia-Vinyard Brand Manager Neutrogena Corp.
Laurie Genovese Manager, Marketing Development Liberty Mutual Group
Jasmine Germany Media Specialist Regions Financial Corp.
Alicia Gomez Director, Premium Sales and New Media Universal Music Group
Frank Gomez Strategic Advisor Educational Testing Service (ETS)
Jaclyn Gonzales Promotion Marketing Planner General Mills, Inc.
Jesus Gonzalez Manager in Brand Partnership Universal Music Group
Jessica Gonzalez Marketing Analyst Xerox Corporation
Kathleen Haley Director, Multicultural Marketing Independent
Michelle Hare Multicultural Business Development State Farm Insurance
Dawn Harris Director, Diversity Affairs NASCAR
Lisa Harrison Senior Specialist Verizon Communications
Dave Hawsey Marketing Director WellPoint, Inc.
Stephanie Henderson Lead Marketing Communications Manager AT&T Mobility
Carelys Hepburn Senior Marketing Manager- Strategic & Multicultural ConAgra Foods Inc.
Liz Ho Director, Marketing Communications Healthfirst
Paul Hodges   Regions Financial Corp.
Gerard Hoeppner Sr. Director, Communications, Busch Gardens Tampa SeaWorld Parks and Entertainment
Evelyn Homs Sr. Director, Multi-cultural Marketing St. Jude Children`s Research Hospital, Inc. ALSAC
Albert Hsu Cross Cultural Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Patrick Hunter Strategic Partnerships Hewlett-Packard Company
Gretchen Hutter Senior Manager, Growth Segment Research NASCAR
Priscila Jamison Senior Creative Director McDonald`s Corporation
Ellen Johnson   EmblemHealth
Gina Jorge Assistant Manager, Multicultural Marketing American Honda Motor Co., Inc.
Amanda Jorgensen CHC Brand Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Phyllis Joseph Senior Lead, Communications Manager - Foods Unilever
Sarah Jung Program Manager Liberty Mutual Insurance Company
Gwendolyn Kelly Senior Manager Walmart Stores, Inc.
Carla Kelly General Manager, US Multicultural Marketing Colgate-Palmolive Company
Yana Kershteyn Media Manager Home Depot, Inc.
Grace Kim Manager, Asian Marketing Hyundai Motor America
Phoebe Kmeck Communications Assistant New York Organ Donor Network, Inc.
Cindy Kringelis Associate Director Verizon Wireless Inc.
Karl Krohn Category Manager Ferrero USA, Inc.
JD Laboy Sr. Business Development Manager AT&T Business Marketing Division
Waisze Lam Brand Manager Disney Consumer Products, Inc.
Brian Lange Product Director, Respiratory Marketing GlaxoSmithKline
Erick Laseca Marketing IS Lead Kraft Foods Group, Inc.
Elizabeth Lebron Senior Assistant Brand Manager - Multicultural Unilever United States, Inc.
Dwayne Maddox Media Manager American Family Insurance
Jessica Maddux Senior Marketing Associate Capital One Services, Inc.
Oscar Madrid Director, Multicultural Marketing Verizon Communications
Ajoy Mahtab Vice President, Global Marketing and Strategy BD Becton Dickinson and Company
Nagisa Manabe Chief Marketing and Sales Officer, Executive Vice President United States Postal Service
Johanna Marolf Multicultural Program Manager H&R Block, Inc.
Paige Marshall Brand Manager Bush Brothers & Company
Catherine Marshburn Corporate Director of Advertising & Brand SeaWorld Parks and Entertainment
Dante Mastri Global Strategy and Capabilities, Global Merchant Services American Express Company
Deanna Mattiello Global Brand Manager Stryker Orthopaedics
Juliette Mayers Executive Director of Multicultural Marketing BlueCross BlueShield of Massachusetts
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Chris McGrath Senior Director Mondelez International, Inc.
Wanda McKenzie Manager, Market Development IBM Corporation
Chris Mendoza Vice President MassMutual Financial Group
Sue Merckx Marketing Director - Retail Sartori Cheese
Bernardo Meza Director, Multicultural Marketing Anheuser-Busch InBev
Francisco Michel Media Specialist California Tobacco Control Program
Joanna Miller Sr. Art Director Capital One Services, Inc.
Richard Mills-Tetteh Internal Communications Associate Orange Leaf Frozen Yogurt
Cindy Minniti Associate Reed Smith LLP
Jessica Moore SR. ABM, Mazola ACH Food Companies, Inc.
Dena Mooty Manager, Event Marketing Cleveland Clinic
Andre Moraes   Penguin Random House
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Darrell Morrow Mailing Solutions Specialist United States Postal Service
Elena Neely National Manager, Strategic Accounts United States Postal Service
Sam Nelson Manager, Marketing & Media Limited Brands, Inc.
Karen Noel Advertising Manager State Farm Mutual Automobile Insurance Co.
Maryann O`Connell Manager, Advertising Procurement Services American Express Company
Ramon Olmeda Media Manager MillerCoors LLC
Maria Pacheco Copy Writer Healthfirst
Reinaldo Padua Assistant Vice President, Hispanic Marketing Coca-Cola Company
Fernando Pascual Associate Brand Manager Altria Group, Inc.
Juan Penso Director Marketing Communications Comcast Cable
Marco Pereira WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo IBM Corporation
Marina Lima Pestana Marketing Manager Deloitte
Dejanelle Peterkin Corporate Partnership Coordinator Healthfirst
Melissa Peterson Media Associate Manager Allstate Insurance Company
Patricia Popowich Brand Manager, Scotch Portfolio Diageo North America, Inc.
Emily Preciado Account Director Disney Consumer Products, Inc.
Laura Puente Director, Strategic Marketing ConAgra Foods Inc.
Widaliz Quinones Trade Marketing Manager - Multicultural Heineken USA, Inc.
Dipika Rajpal Multicultural Marketing Assistant Manager General Mills, Inc.
Rick Ramirez Senior Vice President, Targeted Marketing Warner Bros. Pictures
Vincent Reed Group Marketing Manager Verizon Communications
Giselle Restrepo Multicultural Marketing Manager General Mills, Inc.
Rafael Reyes Global Product Sr. Manager - Cleaning Whirlpool Corporation
Lindsay Rickert Area Leader - Field Marketing Domino's Pizza, Inc.
Michael Rivera Client Manager, Music & Partnerships Corbis Entertainment
Julia Rivera Director, Communications New York Organ Donor Network, Inc.
Matthew Rodano Vice President, Client Relations The LanguageWorks, Inc.
David Rodriguez Multicultural Marketing Communications Manager Ford Motor Company
Rudy Rodriguez Senior Director, Multicultural Marketing MillerCoors LLC
Beatriz Rojas Director, Multicultural Marketing Kaiser Permanente
Carlos Rojas Multicultural Marketing Strategy Director The Principal Financial Group
Veronica Ruiz Marketing Manager Sprint Corporation
Marc Salzo Associate Director, Consumer Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Wanda Sanchez-Miller Director Hasbro, Inc.
Derly Sarmiento Hispanic Marketing Representative St. Jude Children`s Research Hospital, Inc. ALSAC
Angel Sarria Manager, Marketing Strategy Multicultural Walt Disney Parks and Resorts
Stefan Segadlo Public & Professional Education Specialist New York Organ Donor Network, Inc.
Keisa Sharpe Brand Manager Alabama Power Co.
Marc Shaw Director, Integrated Marketing Unilever United States, Inc.
Kyleen Shaw Advertising Account Manager Visit Philadelphia
Tommy Shi Diversity and Inclusion Officer Mercedes-Benz USA, LLC
Robert Siegal   Siegal Advisory Solutions Inc.
Denna Singleton Brand Manager Johnson & Johnson
Carmen Smith Vice President, Global Strategies for Diversity Inclusion Disneyland Resort
Gretchen Smith Marketing Manager  
Manuel Solis Marketing Manager, Multicultural Communications Transitions Optical, Inc.
Eddie Southard Assistant Marketing Manager State Farm Mutual Automobile Insurance Co.
Chris Starkey Senior Marketing Strategist and Team Leader for Consumer Needs Edward Jones
Sheri Stump Brand Director Shire Pharmaceuticals Inc.
Tony Suarez Director, Regional Marketing Humana Inc.
Claire Surrey Social Media Marketing Specialist EmblemHealth
Janelle Taylor Manager, Multicultural Marketing Verizon Wireless Inc.
Evan Taylor Multicultural Business Development Consultant MassMutual Financial Group
Christie Tenorio Hispanic Marketing Specialist PNC Bank, N. A.
Michelle Thomas Sr. Brand Marketing Manager Expedia, Inc.
Nailah Ellis Timberlake Publicity Specialist New York Racing Association
Belinda Tipkelan   EmblemHealth
Patricia Trevino VP Product Marketing Outback Steakhouse, Inc.
Nimesh Trivedi Director, Multicultural Marketing MassMutual Financial Group
Randall Tucker Associate Director, Global Diversity and Inclusion Starwood Hotels & Resorts Worldwide, Inc.
Elizabeth Turcotte Director, Advertising Bristol-Myers Squibb Company
Kimberly Turner Marketing Manager Allstate Insurance Company
Xavier Turpin Director, Multicultural Marketing Dunkin` Brands, Inc.
Lance Tyler Executive Director, MultiChannel Marketing and Established Brands Boehringer Ingelheim Pharmaceuticals, Inc.
Kymber Umana Multicultural Marketing Manager Sprint Corporation
Hector Vallejo Multicultural Marketing Manager Stanley Black & Decker, Inc.
Lisa Valtierra Assoc. Dir. Cross Cultural Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Laura Vassallo Hispanic Campaign Intern LifeSouth Community Blood Centers, Inc.
Ramiro Vazquez Marketing Manager Disney Destinations LLC
Lily Vega Manager, Hispanic Segment Verizon Wireless Inc.
Laura Vialva PR Manager Healthfirst
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Dorinda Walker Director, Women's & Multicultural Prudential Insurance Company of America
John Webb Attorney Reed Smith LLP
William Webster Vice President, Brand Management Liberty Mutual Group
Tony Wells SVP, Marketing ADT Security Systems
Angela White-Randolph Advisor - Hispanic Marketing Eli Lilly and Company
Lizette Williams Senior Brand Manager Kimberly-Clark Corporation
Richard Williams Executive Director, Marketing Verizon Wireless Inc.
Heath Willis Director, Global Shopper Marketing Coca-Cola North America
Donna Wilson Senior Director, Global Diversity & Inclusion Johnson & Johnson
Belinda Wilson Associate Manager, Multicultural Marketing Strategy Disney Destinations LLC
Sally Wolf Consultant Time Warner Inc.
Magda Yrizarry Vice President, Workplace Culture, Diversity and Compliance Verizon Communications
Patricia Zerdan Senior Consultant Marketing Verizon Communications
Paul Zorrilla Consumer Marketing Manager AutoTrader.com, LLC

Next Meeting(s)

Prior Meeting(s)

Multicultural Marketing & Diversity
Thursday, June 26, 2014
New York , NY

Multicultural Marketing & Diversity
Thursday, April 3, 2014
Los Angeles , CA

Multicultural Marketing & Diversity
Wednesday, February 26, 2014
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Brand Management

New York, NY

Mobile Marketing

New York, NY

Midwest Digital & Social

Chicago, IL

Sponsorship & Event Marketing

Chicago, IL

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

Agency Relations

New York, NY

Media Leadership

New York, NY

Agency Relations, West Coast Chapter

Glendale, CA

Social Media, West Coast Chapter

San Mateo, CA

Full Committee Schedule