Guidelines for Getting Started When Investing with Diverse Media Companies
The ANA and the 4A's partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.
A diverse team of ANA members participated in this initiative, from our Media & Measurement Leadership Growth Council and our procurement/sourcing and multicultural marketing practices.
There are a total of 11 guidelines.
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Source
"Guidelines for Getting Started When Investing with Diverse Media Companies." ANA and 4As, 2023.