ANA Announces Winners for 2013 Multicultural Excellence Awards
NEW YORK (Sept. 23, 2013) – Today the ANA (Association of National Advertisers) announced the winners of the 2013 Multicultural Excellence Awards, which recognizes ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.
The 2013 grand prize winner in each category will be announced at a ceremony during the ANA’s 15th Annual Multicultural Marketing & Diversity Conference. The event will take place November 3-5 in Los Angeles, California at the JW Marriott Los Angeles. For more information about the conference, including the full agenda, please visit http://www.ana.net/conference/show/id/MCC-NOV13.
The brand and agency winners in each of the nine categories are:
African-American
Chrysler 300 (Chrysler, LLC), GlobalHue
Miller Lite (MillerCoors), commonground
Walmart, Liquid Soul, One Solution, MediaVest
Asian
AT&T Mobility, interTrend Communication
Marine Corps Recruiting Command, UniWorld Group
Wells Fargo, DAE Advertising
Digital Media
Lucky Charms (General Mills), Inc., McCann New York
Marine Corps Recruiting Command, UniWorld Group
Tide (Procter & Gamble), Burrell Communications Group
General Market
Jeep OSR (Chrysler, LLC), GlobalHue
Cheerios (General Mills), Inc., Saatchi & Saatchi
Wells Fargo, Acento Advertising, Muse, UM/MRM, DDB
Hispanic
Got Milk (California Milk Processor Board), Grupo Gallegos
Got Milk (California Milk Processor Board), Grupo Gallegos
PAMPERS (Procter & Gamble), Conill Advertising
LGBT
Allstate Insurance Company, Leo Burnett
American Express Company, Grand Central Marketing
Lucky Charms (General Mills), Inc., McCann New York
Print
City Year, Inc., Allen & Gerritsen
Indio Beer (Heineken USA), iNSPIRE!
U.S. Bank, GlobalWorks
Radio
Tecate (Heineken USA), iNSPIRE!
Obama for America, DOVE Marketing
Significant Results
Lucky Charms (General Mills), Inc., McCann New York
Miller Lite (MillerCoors), commonground
Toyota Avalon (Toyota), Burrell Communications
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness and recognition for the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
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About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
Press Contacts:
Marcus Hardy
CooperKatz & Co. for the ANA
mhardy@cooperkatz.com
917.595.3043
Danielle Arnold
CooperKatz & Co. for the ANA
darnold@cooperkatz.com
917.595.3062