Insightful discussions and commentary on key issues affecting the marketing industry.
Beyond Profit
Airs Tuesdays at 10 a.m. ET
Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.
The Importance of a Brand Purpose Creative Brief
In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
How to Build a More Inclusive Workplace
In this episode of Beyond Profit, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, Reimagine Inclusion, why unconscious bias holds companies back, the rise in DEI backlash, and more.
Champions of Growth
Airs Wednesdays at 2 p.m. ET
Champions of Growth focuses on the full breadth of the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization.
How Marketers Become Better Leaders
Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
How Marketers Tame the Data Beast
Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
Marketing Futures
Airs Tuesdays at 3 p.m. ET
Marketing Futures serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.
Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.