2018 Winners
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Agency Self-Promotion
Winner: gyro, gyro "Notebooks"
Runner-Up: Earnest, Earnest "Think Small"
Honorable Mention: Stein IAS, Stein IAS "The Abominable No-Man"
B2B2C Campaigns
Winner: BBDO, GE "Shortcuts"
Runner-Up: BBDO, GE "Hello DI Age"
Honorable Mention: Stein IAS, Merck Animal Health: Bravecto "Cats are Everywhere"
Best Concept Killed by Client
Winner: Doremus, Duff & Phelps "Duff & Phelps"
Runner-Up: Earnest, IAG Cargo "A Different Kind of Campaign for a Different World"
Honorable Mention: Stein IAS, Castrol Romax "Everything You Can Expect"
Broadcast Advertising
TV Campaign
Winner: BBDO, GE "Hello DI Age"
Runner-Up: gyro, Hiscox "Courage in Film"
Honorable Mention: gyro, John Deere "Mission 2050"
TV Single Spot
Winner: gyro, The Joe Torre Safe at Home Foundation "End the Cycle"
Runner-Up: BBDO, GE "Shortcuts"
Honorable Mention: BBDO, GE "The Real Celebrities - Millie"
Can Marketing Change the World?
Winner: BBDO, GE "Balance the Equation"
Runner-Up: Earnest, Earnest "Tap for Change"
Honorable Mention: IBM, "CODERS"
Content Marketing
Individual Piece
Winner: IBM, IBM "IoT Interactive White Paper"
Runner-Up: Ogilvy & Mather, IBM "The Ripple Effect"
Honorable Mention: gyro, American Modern Insurance Group "Discover Your Yes" Decision Tree
Multiple Piece Program/Campaign
Winner: Xerox , Xerox "Set the Page Free"
Runner-Up: Doremus, Intel "SnotBot"
Honorable Mention: Doremus, Intel "The Future of AI"
Corporate Image
Brand Name
Winner: Stein IAS, ONYX Insight
Design System
Winner: gyro, Advertising Club of New York Logo
Runner-Up: Siegel+Gale, DXC Technology Visual Identity Design
Honorable Mention: Earnest, Globalscape
Logo Design
Winner: gyro, Advertising Club of New York Logo
Runner-Up: gyro, World Connect Logo
Honorable Mention: Siegel+Gale, ConnectiveRx Logo
Creative Agency of the Year
Winner: Earnest, "Chasing Out the Humdrum in B2B Marketing"
Demand Generation Campaigns
Winner: Bloomberg, Bloomberg "The Future Lives Here"
Runner-Up: Quarry, Windstream Enterprise "WANosaurus"
Honorable Mention: Deloitte, "Deloitte’s LeasePoint™ Product"
Digital Display
Campaign (Single or Multi Format)
Winner: Doremus, DXC Technology "DXC Get it Done"
Runner-Up: gyro, Hiscox "Courage in Film"
Honorable Mention: MRM//McCann, Panasonic Mobility "Panasonic Toughbook Territory"
Single Display Ad
Winner: gyro, USG "USG Performs Under Pressure"
Single Video Ad
Winner: MRM//McCann, Verizon Wireless and Panasonic Mobility, "Verizon/Panasonic Toughbook Territory"
Runner-Up: gyro, Hiscox "Courage in Film"
Honorable Mention: Doremus , DXC Technology "DXC Get it Done"
Digital/Technology Powered Experiences
Winner: BBDO, GE "Unseen Stars"
Runner-Up: Stein IAS, Merck Animal Health: Bravecto "Fur-Ball Frenzy"
Honorable Mention: gyro, John Deere "Run Your World"
Direct Mail
Winner: Bader Rutter, Dow AgroSciences "Sentricon® System Deader Than Dead Campaign"
Runner-Up: R2integrated, Google "Google Analytics 360 ‘Meeting Maker’ Campaign"
Honorable Mention: Bader Rutter, Dow AgroSciences "PhytoGen GET Direct Mail Campaign"
Event/Trade Show Marketing
Booth Design/Experience
Winner: ignis ltd., JTI "The Future of Brands"
Runner-Up: Bader Rutter, Zoetis "Cattle Industry Annual Convention and NCBA Trade Show"
Honorable Mention: Derse, Inc., Vitamix "Vitamix @ Ambiente"
Event/Trade Show Marketing
Integrated Trade Show/Event Marketing Campaign
Winner: Doremus, Intel "National Retail Federation"
Runner-Up: gyro, John Deere "Run Your World"
Honorable Mention: gyro, Viega "The Tank is Extinct"
Proprietary Event Marketing
Winner: Bader Rutter, Bader Rutter "Innovation Experience (INEX) 2017"
Runner-Up: Fullscreen, Fullscreen "Fullscreen Confidential: Understanding Today's Multigenerational Youth"
Honorable Mention: Stein IAS, NCR "Omni-Happy"
In-House Agency of the Year
Winner: BMO Capital Markets, BMO "BMO Creative Services"
Integrated Marketing Campaigns
$1 Million Budget and Over
Winner: BBDO, GE "Balance the Equation"
Runner-Up: IBM, IBM "The Living Network"
Honorable Mention: Xerox, Xerox "Set the Page Free"
$250,000-$1 Million Budget
Winner: Doremus, Intel "The Future of AI"
Runner-Up: Doremus, Corning "Incredibly Tough"
Honorable Mention: Quarry, Windstream Enterprise "WANosaurus"
Under $250,000 Budget
Winner: Doremus, Intel "SnotBot"
Runner-Up: Earnest, EVO Payments "Tickling the Techies"
Honorable Mention: gyro, Viega "The Tank is Extinct"
Internal Activation
Winner: gyro, gyro "Notebooks"
Runner-Up: Agency Ingram Micro, Ingram Micro Sales "Ingram Micro-Call Your Customers"
Honorable Mention: gyro, Grant Thornton "Status Go"
Microsites
Winner: Earnest, Earnest "Think Small"
Runner-Up: gyro, Nucor "Engineer of You"
Honorable Mention: gyro, Viega "Freakish Performance"
Mobile - Apps
Winner: BMO Capital Markets, BMO Capital Markets "Global Metals & Mining Conference App"
Runner-Up: Stein IAS, Merck Animal Health "Fur-Ball Frenzy"
Out of Home
Campaign
Winner: gyro, Hiscox "Courage in Film"
Runner-Up: Doremus, NetApp "Data Visionaries"
Honorable Mention: Doremus, DXC Technology "DXC Get it Done"
Single Ad
Winner: Doremus, DXC Technology "DXC Get it Done"
Runner-Up: gyro, Hiscox "Women vs. The Glass Ceiling"
Print Advertising
Campaign
Winner: gyro, Joe Torre Safe at Home Foundation "Hidden Damage"
Runner-Up: Eric Mower + Associates, Detroit Diesel Corporation "Inner Strengths Campaign"
Honorable Mention: Doremus, DXC Technology "Get it Done"
Single Ad
Winner: Laughlin Constable, UATP "The New Power of Payment - Space Alien"
Runner-Up: Laughlin Constable, UATP "The New Power of Payment - Pirates"
Honorable Mention: Stein IAS, Stein IAS "Post-Modern Long Copy Ad"
Sales Enablement
Analog
Winner: gyro, Viega "Freakish Performance"
Runner-Up: Doremus, Nilit "Sensil Launch"
Digital
Winner: gyro, Nutrien "eKonomics"
Runner-Up: Stein IAS, Merck Animal Health "Fur-Ball Frenzy"
Honorable Mention: The Mx Group, Tempur Sealy "Online & App Cutaway Tool"
Social Media Campaigns
Winner: Doremus, Intel "The Future of AI"
Runner-Up: BBDO, GE "Power Couples"
Honorable Mention: Bader Rutter, Dow AgroSciences "Sentricon® System Deader Than Dead Campaign"
The Craft Categories
Art Direction
Winner: BBDO, GE "Unseen Stars"
Runner-Up: Earnest, Earnest "Misys, Samsung and Moneypenny"
Honorable Mention: BBDO, GE "Shortcuts"
Copywriting
Winner: BBDO, GE "The Real Celebrities - Millie"
Runner-Up: BBDO, GE "Hello DI Age"
Honorable Mention: Stein IAS, Stein IAS "Stein IAS Website"
Photography/Illustration
Winner: BBDO, GE "Unseen Stars"
Runner-Up: gyro, gyro "Group. Mind. Set." White Paper
Honorable Mention: gyro, USG "What's Hiding in Your Floor?"
VFX
Winner: BBDO, GE "Unseen Stars"
Runner-Up: Doremus, Intel "The Future of AI"
Honorable Mention: Stein IAS, Merck Animal Health: Caninsulin "Sugar and Spike: The Diabetic Duo"
Video
Longer-Form
Winner: Ogilvy & Mather, IBM "The Ripple Effect"
Runner-Up: Earnest, Samsung "Do Bigger Things"
Honorable Mention: Doremus , Corning "Incredibly Tough"
Short-Form
Winner: Doremus, Intel "Piano"
Runner-Up: PJA Advertising + Marketing, HomeGrown Cotton "Welcome to Cotton Country"
Honorable Mention: Doremus, Corning "Foraging"
Websites
Winner: PJA Advertising + Marketing , HomeGrown Cotton
Runner-Up: Vertic A/S, ROCKWOOL Group "Digital Transformation/New.Com"
Honorable Mention: Siegel+Gale, HMH "Website Redesign"
The “Clausen” Best in Show
Winner: BBDO, GE "Unseen Stars"