ANA Doubles List of Certified Diverse Suppliers
More than 200 Marketing and Advertising-Oriented Companies Now Included
NEW YORK (January 28, 2021) — The number of companies on the ANA’s list of “Certified Diverse Suppliers for Marketing and Advertising” has more than doubled since it was established in July.
The list, now totaling 212 entries, includes agencies and media, production, promotion, and research companies and was launched in July 2020 following an ANA report, “The Power of Supplier Diversity.” That study revealed a large majority (75 percent) of ANA members have strategic plans in place to hire diverse suppliers for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.
The list also followed a June 2020 letter from the ANA and its diversity initiative, The Alliance for Inclusive & Multicultural Marketing (AIMM), the “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities.
“Last year the ANA and AIMM committed to improving supplier diversity and now our efforts are beginning to show results,” said ANA CEO Bob Liodice. “We remain steadfastly dedicated to our belief that supplier diversity provides opportunities for business expansion, drives competition, and promotes innovation as diverse vendors can offer new products, services, and solutions.”
Liodice added that the Certified Diverse Suppliers program is an important objective of the ANA and will continue to be updated on a regular basis throughout the year.
The complete list is attached and available at www.ana.net/diversesuppliers. Note that all companies on the “Certified Diverse Suppliers for Advertising and Marketing” list have been certified as diverse suppliers by organizations which include:
- NMSDC: National Minority Supplier Development Council
- WBENC: Women’s Business Enterprise National Council
- NGLCC: National LGBT Chamber of Commerce
- WOSB: Woman-Owned Small Business
- MBE: Minority Business Enterprise
Liodice said the ANA welcomes suggestions for diverse supplier additions, or for providing other ideas or recommendations, at diversesuppliers@ana.net. The full list of diverse suppliers can be accessed here.
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ABOUT THE ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
MEDIA CONTACT:
John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net