Resource List of Certified Diverse Suppliers for Marketing/Advertising

[Updated November 1, 2022] 

Our curated Certified Diverse Suppliers list, initially published in July 2020 is being updated regularly. The November 2022 edition has 16 new suppliers for a total of 441 companies. The list is also available in Excel which allows users to sort by column. 

Now more than ever, supplier diversity is a vital part of the success of an organization’s commitment to DEI strategy that can deliver positive social and commercial impacts. The ANA Certified Diverse Supplier list has been created to support marketers starting or improving their supplier diversity program. 

A diverse supplier is a business owned and operated at least 51 percent by an individual or group that is part of a traditionally underrepresented or underserved group. A few of the common classifications include the following: minority-owned enterprises (MBEs), and women-owned enterprises (WBEs), small-business enterprises (SBEs), among others. Over time, the definition of diversity has expanded to include businesses owned by other minority groups such as LGBTQ+, Veterans, and People with Disabilities.

The ANA and the Alliance for Inclusive and Multicultural Marketing (AIMM) has been active on this issue for quite a while. In support of this initiative, we have fielded multiple surveys and written various reports on the matter. We recently released new guidelines to help marketers improve their ways of working with diverse media suppliers and strengthen their Diversity and Inclusion strategy. 

Over the past two years, the ANA has released a number of reports and findings:

Additional resources on this subject matter include:

ANA has the following webinars to support this effort:

To suggest updates to this list of Certified Diverse Suppliers, please contact us at diversesuppliers@ana.net.

Source: “Certified Diverse Suppliers for Marketing and Advertising"