Industry Insights
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Defining Your Brand’s Narrative and Mission
Industry Insights May 13, 2024Globalization has increased every business’s opportunities, but it has also increased their competition. Offering a quality product or service is no longer enough to attract customers, meaning businesses must differentiate themselves from other companies and brands if they want to thrive and succeed, which involves taking steps to define their brand narrative and mission.
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Digital Asset Management: Q&A with David Lipsey of FCx3
Industry Insights May 13, 2024Ahead of the 2024 ANA Marketing Technology for Marketers Conference, David Lipsey, DAM industry co-founder/strategist, and managing partner, FCx3, explores how AI is shaping the importance of DAM, the opportunities and challenges it presents, and what industry leaders anticipate from this key event.
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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
Industry Insights May 10, 2024In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
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Creating a Learning Environment within Your Team
Industry Insights May 9, 2024It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis.
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Healthcare and Manufacturing Are Looking Hard at CTV
Industry Insights May 8, 2024Healthcare and manufacturing are the two industries whose interest in CTV has spiked most in recent weeks, and they’re neck-and-neck, followed closely by education, software, and business services, as measured by Bombora Company Surge.
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Intersectionality in Marketing
Industry Insights May 7, 2024Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.
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Composable Martech: Q&A with Riham El-Lakany of BJC Healthcare
Industry Insights May 6, 2024At the upcoming ANA Marketing Technology for Marketers Conference, attendees will get an inside look at demystifying composability from Riham El-Lakany, former chief marketing and communications officer, BJC Healthcare. El-Lakany has been at the forefront of major digital transformations, adopting more flexible, best-of-breed solutions to drive marketing innovation and adaptability.
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Is Out-of-Home Media Too Expensive and Does Cost Concern Hinder Results?
Industry Insights May 6, 2024It can be argued that multiplying a low CPM by the scale and flight duration needed for a specific campaign is what makes OOH a wallet-busting undertaking. I call this “OOH commitment issues.” The commitment to media in the remaining 98 percent of an American marketer’s budget is still higher than that made to OOH, so why the double standard?
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3 Ways AI Is Becoming Marketing-Ascendant
Industry Insights May 2, 2024Michael Donnelly is an Executive Vice President at the ANA, where he leads the AI, Marketing Technology, and Marketing Futures practices. He shares his most significant take-aways from the ANA's 2024 AI conference.
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Keith Kazerman of Locality on Streaming Audience Strategies
Industry Insights May 2, 2024Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising. In a time where personalization is more important than ever, as consumers prefer personalized content, marketers need to adapt their efforts to this growing expectation.
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Pet Marketing: Examples of Successful Campaigns
Industry Insights May 1, 2024In the U.S., we devote May to celebrating our pawed compatriots with National Pet Month, which makes it the perfect time to highlight ANA case studies and other content that showcase excellence in innovative approaches to the marketing of pet brands.
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Relevancy in the Digital Era: Q&A with Peter Frey of Sonny's BBQ
Industry Insights May 1, 2024In this Q&A, Peter Frey, chief brand officer of Sonny's BBQ, a featured speaker at the upcoming 2024 ANA Marketing Technology for Marketers Conference discusses how the barbecue chain is using customer data, personalization, and emerging technologies to modernize its marketing approach, while still honoring its authentic roots.
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Agency Compensation Models: It’s About Time
Industry Insights April 30, 2024Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.
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How to Create a Culture of Innovation in Your Marketing Team
Industry Insights April 29, 2024Innovation isn’t just coming up with new ideas and products without producing results. Today’s marketing teams must infuse innovation into everything they do with a structured approach anchored in business reinvention, value creation and differentiation. So, how do you achieve this?
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With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Industry Insights April 29, 2024With NewFronts upon us, I wonder how many buyers are considering transparency and efficiency as they commit billions of dollars in spend.
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The “Must Have” Conversation for Aligning the CMO and CRO in 2024
Industry Insights April 26, 2024The business buyer is taking longer to purchase, budgets are tighter, and buyer behavior has shifted online. This presents opportunities and challenges, and it's critical that CMOs and CROs are aligned.
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What These Marketing Leaders Think About Google’s Latest Cookie Postponement
Pulse April 26, 2024Google has pushed back its deprecating cookies yet again until 2025.
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CTV Could Be a Game Changer for Struggling DTC Brands
Industry Insights April 25, 2024CTV will be a great channel for brands that understand the economics of performance marketing, fine-tuned targeting, and emerging ad mechanisms like shoppability. And DTC brands are known to excel in all three of these categories.
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From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin
Industry Insights April 24, 2024ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.
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Pathways to Transparent Media: Limitations of YouTube Target Frequency
Industry Insights April 24, 2024Campaign set up can be an undervalued element of digital advertising. In practice, it requires meticulous navigation of myriad options, each with a substantial but often under-explained impact on the campaign's success.
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