Showing the Love for Small Businesses | ANA
Q&A

Showing the Love for Small Businesses

Michael Mitchell of Mailchimp reflects on how the brand's latest campaign uses animation to send a supportive message to customers

Mailchimp's latest ad campaign draws on classic animation to help its small business customers build big ideas. Michael Mitchell, director of brand marketing at Mailchimp, calls the campaign a "love letter" to entrepreneurs making their way through the pandemic.