Marketers Take a Perpetual View of Women's History Month | ANA

Marketers Take a Perpetual View of Women's History Month

Brands such as Buick and Mattel craft multifaceted and long-term ad campaigns that show positive portrayals of women

As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.