Innovation Day @ Intuit (Members Only Conference)
This event is over.
Please click here to download the conference booklet.
Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketing innovation incorporates the advances of marketing science, technology or engineering to increase the effectiveness and efficiency of marketing, to gain a stronger competitive advantage and finding new ways to reach customers by improving strategy, research, communications, operations, and analysis. Innovation inherently improves the lifetime value and engagement of the customer by spreading positive word of mouth and enhances the portfolio of a companies products and services.
Hosted by Intuit, Inc. — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.
CAMPARI AMERICA REINVIGORATES WILD TURKEY THROUGH INNOVATION
HILTON WORLDWIDE'S INNOVATION STORY
LOGITECH CONSUMER INSIGHTS AND PRODUCT DEVELOPMENT INNOVATION STORY
General Session Continued
INTUIT’S APPROACH TO INNOVATION IN DIGITAL STRATEGY AND EMERGING MEDIA
HORIZON ORGANIC INNOVATES THROUGH CONTENT MARKETING