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Innovation Day @ Walmart Stores, Inc. (Members Only Conference)

This event is over.

Please click here to download the conference booklet.

Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, improving processes to do things in ways that are better than competitors, and more.

Hosted by Walmart—recently recognized by Fast Company as one of the top ten “Most Innovative Companies in the World”—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their experiences and case histories in marketing innovation.

When
Begins:Wednesday, January 30, 2013 at 8:15am
Ends:Wednesday, January 30, 2013 at 3:30pm
Where

Crystal Bridges Museum of American Art
600 Museum Way
Hosted By Walmart
Bentonville, AR 72712

Agenda

Tuesday, January 29, 2013

Welcome Reception
at Walton's 5&10
105 N. Main Street
Bentonville, AR 72712
Time: 6:00-8:00pm

Walton’s 5&10 was Sam Walton’s first store and is now the home of the Walmart Visitor Center, which features an interactive exhibit gallery displaying Walmart’s heritage. Appetizers and drinks will be served during the reception, giving members a chance to mingle, reconnect, and view the gallery.

Wednesday, January 30, 2013

8:15am Breakfast
9:00am

General Session

WALMART’S GAME-CHANGING INNOVATION APPROACH
Stephen Quinn, EVP and Chief Marketing Officer, will share Walmart’s approach to game-changing innovation and how he and his team are innovating for success. He will touch on how Walmart is leading from the front with key initiatives like “SoLoMo” (social, local & mobile), real-time marketing, multicultural marketing, and their “Apps Not Ads” philosophy. In addition Stephen will speak about how his team has reinvented the creative model for speed, content and low cost, and removed non-value added components in the marketing value chain.

Stephen Quinn
EVP and Chief Marketing Officer
Walmart Stores, Inc.
_______________________________________

INNOVATION IN BRAND BUILDING
As the world evolves, General Mills continues to adapt how they build their brands and product offerings for today’s consumer.  Long gone is the “interruption model,” as the company looks to create brands that offer purpose and value to their brand champions.  Hear how General Mills has been successful by inviting consumers in to help craft their marketing messages to be more relevant and meaningful and has grown comfortable launching campaigns 80% done and then allowing consumers to weigh in.  This innovative new approach to brand building has helped reignite classic brands including Bisquick, Progresso and Yoplait.   

Ami Anderson
Director of Marketing Excellence, Health Partnerships & Platforms 

General Mills
_______________________________________                   
                                                                                                         

DRIVING INNOVATION AT KRAFT (& 70 NEW PRODUCTS!)

The leader of the Innovation Center of Excellence for Kraft will share the story of the company’s recent major upsurge in innovation performance. He will discuss how Kraft’s leadership made innovation a strategic priority and the story behind how the company has recently risen to top-tier level of innovation performance in the CPG industry – capped off by the launch of over 70 new products in early 2012. He will also share lessons learned from the journey and some general thoughts on innovation from spending over 18 years in marketing innovation roles.

Barry Calpino
Vice President of Breakthrough Innovation

Kraft Foods
_______________________________________

INTEL’S MARKETING INNOVATION AWARD PROGRAM

Do award programs motivate agencies and drive innovation?  In 2010, Intel Corporation created their Marketing Innovation Award program to acknowledge and celebrate the outstanding work created by their global agencies.  The objectives of the award program are:

  •  Set the standard and raise the bar in innovation
  •  Demonstrate marketing leadership
  •  Improve and reward agency collaboration
  •  Generate healthy competition
  •  Attract the best agencies to work with Intel

This session will discuss the key learnings and success of the Intel Marketing Innovation Award program.

Mariann Coleman
Director of Global Agency Relations and Performance

Intel Corporation
_______________________________________  
12:50pm Lunch
1:50pm

General Session Cont.

BRAND BUILDING INNOVATION IN A DIGITAL WORLD
Alex Tosolini of P&G and Alan Godfrey of Bazaarvoice will discuss how P&G brands connect with consumers. By using Bazaarvoice’s innovative solutions, P&G is able to harness the voice of the consumer to spark digital conversations, channel content into places where it influences purchase and gather business insights that allow them to act on what consumers want. They will share insights from P&G’s journey to move beyond one-way monologue in brand building and demonstrate the power of word of mouth on the path to purchase.

Alex Tosolini
Vice President, Global eBusiness
P&G

Alan Godfrey
General Manager, North American Retail
Bazaarvoice
____________________________________

INNOVATORS PANEL
A panel of client-side marketers charged with leading innovation at their respective organizations will share insights and best practices on various aspects related to innovation, including:

  • Internal org structure to stimulate innovation
  • How to nurture and develop ideas
  • Test processes for evaluating ideas without stifling creativity

Gary Sakin
Director of Advertising and Marketing Operations
Monsanto Company

Chris Schaper
Group Manager-National Advertising
Sprint

Doug Willmarth
Chief Marketing Officer
Rave Cinema
_______________________________________         
3:30pm Conference Adjournment

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