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Customer Insights @ Juniper Networks presented by Scripps Networks (Members Only Conference)

This event is over.

Customer insights are the most important element needed to build product innovation, create compelling marketing communications and drive purchase behavior.  Brands need to put the consumer first as they are the center of everything we do.  Discover how top marketers leverage customer insights to develop and apply strategies that lead to greater brand awareness and sales.

Please click here to download a map to the Aspiration Dome.

When
Begins:Wednesday, June 20, 2012 at 8:15am
Ends:Wednesday, June 20, 2012 at 3:00pm
Where

Juniper Networks
1194 N. Mathilda Avenue
Sunnyvale, CA 94089

Agenda
8:15am CONTINENTAL BREAKFAST
______________________________________
9:00am

GENERAL SESSION

JUNIPER NETWORKS: A CASE STUDY ON MARKETING ACCOUNTABILITY
This session will cover how Juniper embarked on a marketing transformation applying end-to-end technologies which allows them to deliver a fully automated marketing experience integrating financial, campaign and sales systems.

Peter Finter
Vice President, Americas, Marketing
Juniper Networks
______________________________________

SCHWAB'S CLIENTS SPEAKTM PROGRAM DELIVERS CUSTOMER INSIGHTS
Clients SpeakTM is a ratings and reviews program that enables Schwab clients to post comments about their brokerage, retirement, and Schwab Bank checking accounts.  The goal is to provide a 3rd party perspective that helps prospective clients choose a brokerage and banking firm.  The program has become a source for customer insights that help Schwab improve its products and services.  This session will cover:

  • Program results, including client participation and syndication applications
  • Key decisions, challenges, pitfalls, and solutions
  • Tips for gathering and using 3rd party feedback in a regulated industry

Enrique Ortiz
Managing Director, Digital Marketing
Charles Schwab & Co., Inc.

Jason Yang
Senior Manager, Digital Marketing
Charles Schwab & Co., Inc.
____________________________________

iSHARES EXCHANGE TRADED FUNDS (ETFs) -- HOW TO USE SOCIAL MEDIA WHEN YOU DON'T KNOW WHO THE CONSUMER IS

iShares has been the leader in the exchange traded fund business since 2000-- primarily targeting independent financial advisors and financial advisors that work for bigger firms like Merrill Lynch, Morgan Stanley Smith Barney, or Wells Fargo.   While we have a lot of insights about financial advisors' attitudes, behaviors, needs, etc.-- and know that financial advisors are using social media-- we wanted to our broaden our social media strategy to appeal to sophisticated investors while being inclusive our core customer base.

This session will cover:

  • Content strategy for extending to customers outside your traditional customer base
  • Using earned opportunities for content syndication to targeted audiences
  • How we used digital advertising as our basis for ROI to continue to demonstrate our value to firm

Eileen Loustau
Director, Digital and Social Media Marketing, U.S. iShares
BlackRock
______________________________________

12:00pm LUNCH
1:00pm

GENERAL SESSION CONT.

SCRIPPS NETWORKS INTERACTIVE - CUSTOMER INSIGHTS
Scripps Networks Interactive, the leader in lifestyle media in the home, food, travel and entertainment categories, will discuss how they and their brands use customer insights as the basis for connecting with viewers to provide relevant ideas, information and solutions every day, everywhere.

Nicole DeSonier
Vice President, Ad Sales, Western Region
HGTV & DIY Network

Colleen Griffin
Vice President, Advertising Sales, Western Region
Food Network & Cooking Channel

Brian Blando
Account Executive
Travel Channel and Great American Country
________________________________________

XILINX: USING CUSTOMER INSIGHTS TO LAUNCH A NEW PRODUCT TO A NEW MARKET
Xilinx recently launched a new product category aimed at a new and very different target market.  The product had to be positioned differently in everything from naming and taxonomy to marketing channels and customer targets.  As a product extension/new product category hybrid, the launch was particularly challenging, since marketing had to appeal to the new customer segment while staying relevant to the current customer base as well.  You’ll hear how Xilinx used customer insights to tackle this challenge strategically and will learn from the barriers, pitfalls and ultimately the success of this in-depth initiative.

Kyra Whitten
Senior Director, Worldwide Communications
Xilinx, Inc.
______________________________________

3:00PM  GENERAL SESSION

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