Marketing to Millennials @ Georgia Pacific (Members Only Conference)
Millennials are the largest living generation and the most coveted consumer group since the Baby Boom. Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and are in control of the content and marketing messages they receive. Hosted by Georgia Pacific, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive Millennials audience.
Download the ANA Event Guide at e.ana.net.
|Begins:||Tuesday, November 18, 2014 at 8:15am|
|Ends:||Tuesday, November 18, 2014 at 3:00pm|
133 Peachtree Street, NE
Atlanta, GA 30303
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
Tuesday, November 18, 2014
Chief Marketing Officer
MARKETING TO MILLENNIALS: TOP TRENDS AND WAYS TO REACH THIS ELUSIVE GROUP
The largest and most influential generation of consumers ever, Millennials, are no longer an unreachable audience. While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s Millennials. In this session, a leading industry expert will share new research and best practices in creating brand engagement for Millennials, including key insights from the book “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever.”
Millennial Marketing Consultant
More to come!