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Marketing to Millennials @ Georgia Pacific (Members Only Conference)

Millennials are the largest living generation and the most coveted consumer group since the Baby Boom.  Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and are in control of the content and marketing messages they receive.  Hosted by Georgia Pacific, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive Millennials audience.

Download the ANA Event Guide at e.ana.net.

When
Begins:Tuesday, November 18, 2014 at 8:15am
Ends:Tuesday, November 18, 2014 at 3:00pm
Where

Georgia Pacific
133 Peachtree Street, NE
Atlanta, GA 30303

Registration Pricing
    Member Rate Non-Member Rate
  Members Only Conference Complimentary Not Available

Agenda
Tuesday, November 18, 2014
8:15am  

Breakfast

9:00am  

General Session

 

KEYNOTE SPEAKER

Douwe Bergsma

Chief Marketing Officer

Georgia-Pacific LLC

 

MARKETING TO MILLENNIALS: TOP TRENDS AND WAYS TO REACH THIS ELUSIVE GROUP

The largest and most influential generation of consumers ever, Millennials, are no longer an unreachable audience.  While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s Millennials.  In this session, a leading industry expert will share new research and best practices in creating brand engagement for Millennials, including key insights from the book “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever.”

Gregory Vodicka

Millennial Marketing Consultant

FutureCast

 

More to come!

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