Innovation Day @ Walt Disney World (Members Only Conference) presented by AOL | 1-Day Conferences | ANA

Innovation Day @ Walt Disney World (Members Only Conference) presented by AOL

This event is over.

Innovation can be defined as something original, the introduction of new things or methods, something novel. Successful marketers innovate by finding new ways to reach customers.

Hosted by Walt Disney World — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

Download the ANA Event Guide at e.ana.net.


Agenda

* Indicates that the speaker has approved sharing their presentation on the password-protected, members-only section of the ANA website

^ Indicates that the speaker has consented to the creation of a Post Event Recap (event recaps are an executive summary of the presentation in paragraph form along with audience Q&A)

TIME EVENT DETAILS LOCATION
Thursday, November 5, 2015
8:15am Breakfast

9:00am

WALT DISNEY PARKS & RESORTS: THINK DIFFERENTLY ABOUT CREATIVITY AND INNOVATION

Have you ever found yourself saying, "We tried that last year” or “I don’t have time to think?”  Have you ever pitched an idea only to see it diluted and killed, ordered the same drink at the same coffee shop on each visit or even worked on the wrong challenge?  Have you ever heard that the biggest barrier to innovation is your own expertise?  In the session, Walt Disney Parks & Resorts will explore the myths around creativity and innovation and provide the audience with some tangible tips they can use to help get out of their own “River of Expertise” and think differently.

Duncan Wardle
Vice President, Creative Inc. Disney Parks & Resorts

GE: INNOVATION THROUGH STORYTELLING & CREATIVE EXPERIENCES ^

At GE, Andy is responsible for leading a team who oversees strategy, advertising, creative/digital content, media development, experiential and branding for GE, globally.  He was honored as one of Ad Age's 2014 50 Most Creative People.  In this session, he will share how GE leverages cutting edge creative and media content through brand storytelling and creative experiences.

Andy Goldberg
Global Creative Director The General Electric Company
10:45am Networking Coffee Break

FORTUNE 100 COMPANIES INNOVATE THROUGH WEARABLE TECHNOLOGY & RELEVANT PARTNERSHIPS *^

In order to maintain leadership in the market, companies must continually innovate through brand, product and partner-driven growth strategies to deliver ROI gains while leveraging the latest technologies and innovations to propel their brands forward.  In this session, Jeanniey Mullen will share technology and partner-driven innovation stories that delivery on the bottom line, and compel brand advocacy and engagement.

Jeanniey Mullen
formerly Vice President, Marketing NOOK by Barnes & Noble

FUELING DISRUPTION THROUGH DESIGN AND COLLABORATION ^

In order to survive today's disruptive environments, large companies need to focus on the customer experience beyond just integrated marketing or digital products. Today, so many departments engage directly with the customer, but designing ways for these groups to work together within large organizations is a challenge that requires vision, new methods and new types of collaboration. In this session, hear from IBM and their strategic partner, DDG, on how this broad new interpretation of experience strategy should inform all aspects of a company's business as they share examples from within IBM.

Howard Pyle
Vice President, WW Developer Marketing IBM
Justin Tobin
Founder & President DDG
12:30pm Lunch

HILTON WORLDWIDE: INNOVATION THROUGH SOCIAL MEDIA & CUSTOMER SERVICE *^

Hilton Worldwide is one of the largest hospitality companies in the world with a rich 95-year history as pioneers in the industry.   They are a digital-first brand and have a rich digital story.  In this session, they will share how they are innovating through deeply personalized experiences through digital/social and their mobile app.

Lisa Bridges
Senior Manager, eCommerce Hilton Worldwide

THE FUTURE OF CREATIVE IS HERE THROUGH TECHNOLOGY INNOVATION ^

Advancements in programmatic technology have brought a world of efficiency to media buying. With programmatic creative, marketers and publishers can finally apply these techniques to unleash creativity in the digital world. Marketers now can harness data for the creation, optimization, and execution of premium dynamic, cross-screen ad experiences that are tailored to people, not devices.  In this session, AOL will highlight research and innovation in the merging worlds of creative and technology and how marketers can be empowered to develop and scale impactful advertising in any environment. 

Eliza Nevers
Vice President, Programmatic Demand Product AOL

BMW: SIMPLIFYING SUSTAINABLE INNOVATION THROUGH SOCIAL MEDIA *^

When launching a product in a new category, companies are often faced with the challenge of communicating extremely complex technologies and laundry lists of features in what has now become 140 characters or 15 second videos. For today's most groundbreaking and complex technologies, it's the marketers' responsibility to come up with innovative yet simple ways to communicate brand value. In this session, hear BMW’s recipe for innovation success in marketing their electric vehicles across social media platforms and examples of simple digital-first ideas that have shaken up the automotive sector. 

Ed Brojerdi
Chief Executive Officer KBS NY
4:00pm Conference Adjournment