Social Media Day presented by Ogilvy & Mather
Social media has exploded. According to a recent ANA study, 66% of marketers are now using social media to reach their customers-leaping from 20% just two years ago. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.
Learn how top marketers such as American Licorice, Del Monte Foods, PETCO, and Atari have cut through all the hype to use social media successfully. Join us for a fun and informative day hosted by Ogilvy & Mather as top client-side marketers and industry experts will share best practices in Social Media. This is free to ANA members and limited to ANA members and invited guests.
|Begins:||Thursday, October 21, 2010 at 8:15am|
|Ends:||Thursday, October 21, 2010 at 3:00pm|
Ogilvy & Mather
3530 Hayden Avenue
Culver City, CA 90232
9400 Culver Boulevard, Culver City, CA 90232-2617
For reservations and Information: (310) 558-9400
West End Hotel
3927 Van Buren Pl, Culver City, CA 90232-2825
For Reservations and Information: (310) 838-1058
PETCO - BRINGING PETS AND PET
PARENTS TOGETHER IN THE SOCIAL MEDIA SPACE
DEL MONTE FOODS - APPROACH TO SOCIAL MEDIA MARKETING SUCCESS
A TASTE OF HOW AMERICAN LICORICE INTEGRATES THEIR SOCIAL MEDIA
DRIVING CAUSE RELATED MARKETING THROUGH SOCIAL MEDIA
LIKE LOVE AND FLAME WARS: SOCIAL MEDIA, THE NEW ONLINE DATING
When marketing a highly engaging, passionate category like video gaming, social media can look and feel a lot like e-romance. A cycle of flirtation, engagement, dating, going steady, mis-understandings, public spats and a trail of communication the whole world can see. In this session, Atari will share some experiences from the trenches of video games and social media, from the art of capturing interest and attention to best practices in juggling multiple partners, maintaining the relationship as well as talk about what to do when the relationship goes sideways. Additionally, you will hear about examples and data on what sites and platforms have delivered more dates, with higher quality partners for less effort.