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Social Media @ Microsoft (Members Only Conference)

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Social media has exploded!  According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue.   Come hear some ground-breaking case studies and lessons learned from other marketers  and industry experts in this constantly evolving space!  This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative landscape of social media.  

When
Begins:Tuesday, March 4, 2014 at 8:15am
Ends:Tuesday, March 4, 2014 at 3:00pm
Where

Microsoft
6th Floor - Central Park Rooms
11 Times Square (Microsoft Entrance on 8th Avenue)
New York, NY 10036

Agenda
Tuesday, March 4, 2014
8:15am  

Breakfast

9:00am  

General Session

MICROSOFT: SOCIAL MEDIA TRENDS 2014 ON NICHE NETWORKS

In this session, Microsoft will share their Trends 2014 research report that shows that people are seeking more meaningful, personal interactions with others and they’re turning to smaller, Niche Networks to meet these needs. In fact, forty-one percent of the people we interviewed across the globe are currently joining social networks that are premised on their specific interests and passion points. Attendees will learn how to be more relevant, how to have intimate and authentic social interactions in the digital space, when to enter a conversation with your customers and when to keep quiet, why consumers are turning to these smaller networks and their motivation for engagement, and how marketers can ultimately harness the power of Niche Networks to drive engagement with your brand.

Ivy Esquero

Global Consumer Insights Manager

Microsoft

 

NISSAN CELEBRATES SOCIAL MEDIA INNOVATION

In this session, Nissan North America, Inc. will unveil how they seamlessly have integrated social media into their marketing strategy, being the first automotive brand to have a presence on Vine, Instagram, and Google+.   They are constantly innovating in this space while gleaning key insights and lessons learned along the way.  Their journey is filled with lots of rich insights that marketers can take back to their organizations as Nissan North America, Inc. has been a ground-breaking pioneer in this space.

Erich Marx

Director, Website & Social Media Marketing

Nissan North America, Inc.

 

VIRGIN MOBILE BREAKS THROUGH WITH SOCIAL CONTENT AND COMMERCE OPTIMIZATION

Virgin Mobile boasts an average 3 million views a month for its social content, rivaling the online audiences of Pitchfork and Rolling Stone.  The reason?  They create content on a platform that was perfectly optimized for shareability. Learn how they do it and what marketers can take away from this groundbreaking work!

Felicia Hill

Senior Manager, Branded Content and Social Engagement

Virgin Mobile USA

David Spiegel

Vice President, Sales & Social Publishing

BuzzFeed

12:00pm  

Luncheon

1:00pm  

General Session Cont.

INDUSTRY EXPERT SHARES HOW TO CREATE LONG-LASTING CUSTOMER INTERACTIONS IN SOCIAL MEDIA

In this session, a leading industry expert, client-side marketer, and author of "Get Social: A Practical Guide to Using Social Media for Business" will share how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current prospective clients via social channels.

Ben Blakesley

Senior Manager, Global Social Media, Reebok

Author – “Get Social: a practical guide to using social media for business”

 

KRISPY KREME: DIGITAL INTEGRATION AT THE HEART

Even doughnuts have gone digital. Between offering mobile alerts for hot doughnuts and interacting with evangelists on Twitter, Krispy Kreme Doughnuts has set out to integrate digital programs into its customer interactions and relationships – while still staying true to the 76-year-old global company’s core brand DNA.  This session will cover how they creatively approach digital, social, and mobile and maintain consistent integration.

Kelley O'Brien

Director of Social Media

Krispy Kreme Doughnut Corporation

3:00pm  

Conference Adjournment

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