ANA Magazine
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At the Scene: Masters of Marketing Conference
Images from the ANA Masters of Marketing Conference.
Final Say: Being a Tortoise and a Hare
Al Stefl shares his advice on how to succeed in today's changing environment.
Focus on Advocacy: A Future at Stake
Dan Jaffe, ANA EVP of Government Relations, discusses the issue of consumer privacy.
From the Top: Creating Communities
This article discusses brand reinvention and innovation.
Make a Grand Entrance
This article provides five strategies for successfully building brand awareness in developing markets. Includes a case study of Tide.
Meet the Demands of On-Demanders
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
Multiculturally Speaking: A Spending Force to Reckon With
This article discusses how to break through to the burgeoning Hispanic teen market.
PR Steals the Spotlight
This article discusses the growing importance of PR in marketing. Includes a case study of Vespa and CooperKatz. Also includes an interview with Anthony Rose, the associate director for global beauty external relations at Procter & Gamble.
The Fascination of the New
This excerpt from New Products: The Next Big Marketing Revolution discusses the psychology, sociology, and economics of new products.
Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
These materials provide a hands-on guide for evaluating and managing the ideal advertiser-agency relationship based on findings from an exclusive ANA study.
Attracting Attention
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
Changing Channels
This article explores strategy creation and execution for the mobile video market.
Come to Mama
This article looks at how to gain the loyalty of the $1.7 trillion mothers' market.
Follow the Money
This article delves into what influences the buying decisions of affluent African Americans.
It's a Growth Champion!
This article provides guidance on how to become an effective and influential marketing force within an organization.
The Big Picture
This checklist outlines six guideposts for merging marketing and entertainment.
The Cost of Doing Business
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
The Secret Ingredient
This article reviews Campbell Soup's successful slogan "M'm, M'm Good!"
Time for a Sea Change?
This article reviews the planned test of the eMedia Exchange.
Truth Down to a Science
This article explores the potential power of biometrics in market research.
