Images from the ANA Masters of Marketing Conference.
Al Stefl shares his advice on how to succeed in today's changing environment.
Dan Jaffe, ANA EVP of Government Relations, discusses the issue of consumer privacy.
This article discusses brand reinvention and innovation.
This article provides five strategies for successfully building brand awareness in developing markets. Includes a case study of Tide.
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
This article discusses how to break through to the burgeoning Hispanic teen market.
This article discusses the growing importance of PR in marketing. Includes a case study of Vespa and CooperKatz. Also includes an interview with Anthony Rose, the associate director for global beauty external relations at Procter & Gamble.
This excerpt from New Products: The Next Big Marketing Revolution discusses the psychology, sociology, and economics of new products.
Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
These materials provide a hands-on guide for evaluating and managing the ideal advertiser-agency relationship based on findings from an exclusive ANA study.
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
This article explores strategy creation and execution for the mobile video market.
This article looks at how to gain the loyalty of the $1.7 trillion mothers' market.
This article delves into what influences the buying decisions of affluent African Americans.
This article provides guidance on how to become an effective and influential marketing force within an organization.
This checklist outlines six guideposts for merging marketing and entertainment.
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
This article reviews Campbell Soup's successful slogan "M'm, M'm Good!"
This article reviews the planned test of the eMedia Exchange.
This article explores the potential power of biometrics in market research.