Search Marketing Knowledge Center

The Rise of Predictive Analytics in Marketing Strategy

POVs April 22, 2024

Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.

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The Marketing and PR Nexus: Breaking Down the Silos

POVs April 10, 2024

PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.

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Empowering Stakeholders to Champion a Brand’s Purpose

POVs April 4, 2024

Ken Beaulieu, host of the <em>Beyond Profit</em> podcast, ensures you've got all the know-how you need to have every stakeholder, from the C-suite all the way to third-party partners, rallying around your brand purpose in a powerful way.

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Best Practices for LGBTQ+ Marketing Inclusion: Internally and Externally

POVs April 2, 2024

The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.

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Ten Proven Ways to Optimize Your Programmatic Media Spend

POVs March 25, 2024

Pulling from the ANA’s robust Programmatic Media Supply Chain Transparency Study, published in late 2023, this POV provides ten action steps for optimizing marketing investment in programmatic media.

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Deliberate Diverse Media Investments Can Power Business Growth

POVs March 21, 2024

AIMM’s Diverse Media Growthfronts brings together brand-side marketers with diverse media outlets and buyers. Learn more about the Growthfronts and how the event is helping the industry to become more dedicated to multicultural media investments.

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AI in Customer Experience: Beyond Chatbots

POVs March 13, 2024

Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

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What’s Behind the CEO-CMO Rift?

POVs March 6, 2024

Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.

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Next Level AI Prompts for Marketers

POVs February 27, 2024

AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.

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Bringing Purpose to Life Through Storytelling

POVs February 14, 2024

Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.

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Viewing Business Transformation Through an Alternative Lens

POVs February 7, 2024

To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.

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Three Tips for Embedding Purpose into Organizational Culture

POVs January 30, 2024

Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.

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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing

POVs January 25, 2024

AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

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Your AI Ghostwriter: A Gen AI Super Hack

POVs January 23, 2024

Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.

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How Marketers Can Reel in Customers with In-Theater Advertising

POVs January 19, 2024

With advanced measurement technology showing that silver screen ads have a longer last impact, Champions of Growth podcast host Matthew Schwartz covers why movie theaters may offer a panacea for marketers looking to capture consumer attention.

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Five Marketing Predictions for 2024

POVs December 21, 2023

To ensure you're prepared for whatever looms ahead, Champions of Growth podcast host Matthew Schwartz is peering into his crystal ball and predicting what some of the most salient marketing trends of 2024 will be.

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Future-Proof Yourself: Essential Skills for Thriving in an AI-Fueled Industry

POVs December 18, 2023

Marketing Futures podcast host Mike Berberich shares some tips for how you can make yourself irreplaceable, even in a professional world drive by algorithms and neural networks.

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Six Lessons in Purposeful Marketing from 2023

POVs December 10, 2023

Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.

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Building a Modern Marketing Tech Stack: Key Components and Best Practices

POVs November 28, 2023

Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.

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