Search Marketing Knowledge Center

Lysol’s Big Brand Activation Included Music

REGGIE Awards April 22, 2024

In 2023, Lysol launched a new product unlike anything else in the air-care category: Lysol Air Sanitizer.

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This AR Experience Let Fans Learn More About Bruce Lee and Chinese Culture

REGGIE Awards April 20, 2024

To celebrate the season three premier of its Bruce Lee-inspired original series, Warrior, Max created a series of interactive murals that allowed viewers to enter an augmented reality experience and learn more about Chinese culture and the life of the late martial artist.

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True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products

REGGIE Awards April 20, 2024

In a time when brands are relying on influencers, Unilever enlisted regular people of diverse backgrounds to tell their stories of exclusion in the beauty space and promote the company’s many multicultural beauty products.

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Unilever’s “Ugly Sundaes” Campaign Delivered Beautiful Business Results

REGGIE Awards April 20, 2024

With its “Ugly Sundaes” campaign, Unilever gave consumers permission to break free from the constraints of their holiday dessert traditions and opt for a lower-stress option that could still create lasting memories with friends and family.

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How the San Diego Rescue Mission Used AI to Reveal Humanity

REGGIE Awards April 18, 2024

The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

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Smoothie King’s Novel Approach to Launching a New Drink

REGGIE Awards April 18, 2024

Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.

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How Angel Soft Animated the Bathroom Tissue Market

REGGIE Awards April 17, 2024

Angel Soft embarked on a strategic initiative to revitalize its presence in the bathroom tissue/toilet paper (TP) category, aiming to regain market share from industry leaders. Through a creatively crafted animated campaign inspired by sitcoms, the brand witnessed significant increases in share, awareness, and penetration.

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How Eaton Turned IT Heroes into Comic-Book Heroes

REGGIE Awards April 17, 2024

Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.

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How Frito-Lay Dominated Halloween with Scary Good Snacks

REGGIE Awards April 17, 2024

During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.

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How This Company Created a PTO Day

REGGIE Awards April 17, 2024

The challenge was to ensure Jameson stood out and remained the top-of-mind choice amidst growing competition, and second, encourage Americans, especially younger generations who tend to drink less and to embrace the spirit of St. Patrick's Day.

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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign

REGGIE Awards April 17, 2024

Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with Vogue and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.

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Shell Partners with Fortnite Creators to Bridge the Digital and Real Worlds

REGGIE Awards April 17, 2024

To showcase its new premium fuel brand, Shell partnered with a group of Fortnite creators to develop game maps that would demonstrate both the beauty of the world and the power of the new fuel to take drivers where they wanted.

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This Truth Campaign Offers a Masterclass in Authentic Influencer Marketing

REGGIE Awards April 17, 2024

To combat a rapid rise in youth vaping, the Truth Initiative partnered with a TikTok influencer on her own quitting journey, leveraging her authentic story to create content that would overcome youth distrust of brands and inspire others to give up the harmful habit.

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How “Ice Cream Everydae” Got Midwestern Families to Be More Indulgent

REGGIE Awards April 17, 2024

Unilever created a series of original ice cream recipes for each of its ice cream brands, inspiring families to make the frozen treat a more regular part of their family-time rituals.

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National Beer Day: Showcasing Effective Campaigns

Industry Insights April 3, 2024

Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.

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Humor in Ads Needs a Revamp

Industry Insights March 26, 2024

Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter.

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Is Your Brand Identity Craving a Revamp?

Knowledge Partners March 22, 2024

What is brand identity? Brand identity is who your brand is, what it looks like, how it talks to its audience. It’s an amalgamation of your messaging, visual elements, content, and values, being filtered through the eyes and hearts of your audience.

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How This Nonprofit Targeted Older Audiences

Event Recaps March 21, 2024

Road Scholar, a travel nonprofit, utilized a diversified media portfolio to engage older audiences.

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Key Takeaways from Deloitte’s Creator Economy Research

Event Recaps March 19, 2024

Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the The Creator Economy in 3D report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.

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