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Search returned: 669 document(s).
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Marketing to Moms
ASK Answers March 14, 2024How can my brand effectively connect with mothers?
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The Progress Check: Sustainability
Knowledge Partners March 14, 2024Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.
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For Diversity in Advertising to Stick, It Must Be Considered in More Places
Industry Insights March 7, 2024The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.
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Marketing to Women
ASK Answers March 6, 2024How can my brand effectively target and reach women with my marketing efforts?
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Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud
Knowledge Partners February 28, 2024This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.
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Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers and SMBs to Be Part of the Solution
Knowledge Partners February 28, 2024The Internationalist’s Deborah Malone interviewed Anita McGorty, head of Engage Responsibly, about how everyone can get involved in combatting online hate.
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Key Takeaways from ANA's Latest Diversity Report for the Ad Industry
Industry Insights February 23, 2024For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
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Trials, Tribulations, and Trends in Public Nuisance Litigation
Event Recaps February 21, 2024A trio of experts from Read Smith LLP discussed current key cases in the public nuisance space and shared predictions for what types of public nuisance cases may be on the horizon in 2024 and beyond.
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How Employee Resource Groups (ERGs) Help with Inclusion and Diversity
Event Recaps February 8, 2024Phillips 66’s employee resource groups (ERGs) are an extension of its commitment to integrating inclusion and diversity into the company culture and business practices.
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Why Brands That Play It Safe Won’t Survive
Podcast Clips February 6, 2024Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.
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Three Tips for Embedding Purpose into Organizational Culture
POVs January 30, 2024Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.
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Dove’s 10 Tips for Practicing Brand Purpose
Conference Session Videos January 30, 2024In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.
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Dove’s 10 Tips for Practicing Brand Purpose
Event Recaps January 30, 2024At a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion
Behind the Campaign January 19, 2024Citi’s “Chosen Name” campaign gave Trans and non-binary customers the choice to easily update their eligible Citi-branded cards to match their true identity. The bank partnered with actress LGBTQ+ advocate Michaela Jaé Rodriguez to successfully spread the word.
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How Should Marketers Respond to C-Suite DEI Resistance?
Podcast Clips January 17, 2024ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.
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Communicating Social Value Improves Brand Equity
Tools January 1, 2024A guide to help you increase your brand value by developing a communication plan for your organization's social values.
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Online Hate Cheat Sheet
Tools January 1, 2024Use this cheat sheet to learn about online hate and what you can do about it at your company.
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Engage Responsibly Checklist
Tools January 1, 2024Use this checklist to help you activate Engage Responsibly at your organization.
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Engage Responsibly Plan and Timeline
Tools January 1, 2024This easy-to-use plan and timeline template provides a sample activation plan that you can customize to suit the needs of your business.
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