Social Media
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Chili's: Creating Social Media Engagement
Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.
Convergence: Rethinking Innovation and Marketing
Brian Quinn, associate partner, Doblin, offered insights, inspiration, and practical ideas for rethinking the work of the innovator and marketer in today’s dynamic world.
Convergence: Rethinking Innovation and Marketing
Brian Quinn, associate partner, Doblin, offered insights, inspiration, and practical ideas for rethinking the work of the innovator and marketer in today’s dynamic world.
Experts Roundtable on Mobile’s Impact on the Future of Video and TV
Tom Wheeler, managing director, Core Capital Partners, Jonathan Carson, CEO, digital, Nielsen, Louis Gump, VP, mobile, CNN, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, discussed the future of mobile and the need for improved measurement.
Identifying, Understanding, and Influencing Social Media Users
This white paper from Aimia describes the current social media landscape, as well as tactics that can be used for social media segmentation.
OAAA Interactive Out-of-Home Media Primer
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
Creating Connections
Discover how leading marketers are building brands in the age of social media. Examples include ampm, American Licorice, TurboTax, and Zappos.
Making Some Noise
Combe’s Tom Cunniff explains why the buzz surrounding social TV is getting louder. Armed with just about any mobile device, consumers are able to rate, comment on, and participate in select TV programming — all in real time.
Visa Charges Up Social Media Around 2012 London Games
Visa will launch its first-ever global social media campaign around the 2012 London Summer Olympics.
A Taste of How the Coca-Cola Company Is Using Social Media Marketing to Connect with Consumers
John Doughney, senior social media manager, The Coca-Cola Company, and Laura Houghton, senior social media manager, The Coca-Cola Company, discussed how the brand is connecting with its consumers via social media and participating in online communities.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Columbia Records: Music Goes Social
Elliot Lum, vice president, Columbia Records, discussed how Columbia Records is moving their innovation agenda forward through pursuing new entrepreneurial activities.
Columbia Records: Music Goes Social
Elliot Lum, vice president, strategic marketing, Columbia Records, discussed how different artists at Columbia Records are leveraging social media to keep their fans engaged throughout the artist development lifecycle.
Columbia Records: Music Goes Social
Elliot Lum, vice president, strategic marketing, Columbia Records, discussed how different artists at Columbia Records are leveraging social media to keep their fans engaged throughout the artist development lifecycle.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
