Forever 21 Partners with Live Nation to Delight Festival Goers
To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.
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